It’s no secret. Marketing budgets keep shrinking. ROI pressures are through the roof. “Do more with less” throbs through every organization. It’s a headache that just won’t quit.
When it comes to marketing automation, in today’s world agility matters more, customization matters less, and support is paramount. Marketers don’t have the dollars, or time, to rely on IT and engineers for every tweak or change.
When we walk clients through an Eloqua / HubSpot comparison, we see a shift from “how can we afford to migrate?” to “how can we afford not to?” They learn how they can save time on execution, get support when they need it, and do more on their own.
If your needs are complex and you have the technical know-how to build exactly what you want, Eloqua could be the right fit. But if you’re looking for easy-to-use tools, native integrations, and the confidence that your platform will deliver when it matters most, HubSpot is likely your best choice.
HubSpot grew up in the DIY world of SMBs. It’s always taken a no-frills, straight-ahead approach to helping marketers get things done. Plus, it continually invests in expansion and platform improvements, adding many of the capabilities sought by today’s enterprises. This, plus award-winning training and support, just makes HubSpot easier.
Eloqua was designed for enterprises and engineers. It’s packed with customization capabilities. But marketers pay more for the Eloqua platform than they would with HubSpot, then more on top of that for the experts to put Eloqua to work. And we’re not seeing Oracle invest in adding DIY agility (or a lot else) to Eloqua. What was state-of-the-art a decade or more ago is not evolving to the needs of most marketers.
Words are cheap. Ultimately, if you’re only using a fraction of what you’re paying for—or find Eloqua still slows you down—then let us show you why it pays to give HubSpot a serious look, how it can change the way you work, save you money, and the steps to a successful migration.