Welcome Revenue Marketers!
The Revenue Marketer TM
Today’s executives expect more than a higher number of qualified leads from their marketing teams – they want a measurable return on their marketing investment. They want proof that marketing is making a real impact on revenue. The new face of marketing is focused on revenue generation.Revenue campaigns executed with marketing automation tools focus on following leads throughout the entire lifecycle. Leads are tracked every step of the way from first inquiry to closed business. Campaigns have set revenue goals and defined metrics and each includes a quality review to determine its overall effectiveness.
Just like sales, marketing now manages a predictable, reliable funnel with a plan that ultimately produces higher value leads and maximizes revenue.
Expectations have changed. The available tools have evolved. Now a new breed of marketer – the Revenue Marketer – is required to leverage this powerful technology to make a measurable and repeatable impact on revenue.
To learn more, feel free to Contact Us or download our white paper, "Profile of a Revenue Marketer: Fulfilling the New Revenue Obligation."
New Way of Selling
You see it every single day: technology is changing at warp speed. Some of it annoys, some amazes.As sales leaders and professionals, it is up to us to recognize which advances can profoundly impact our selling efforts and make us more competitive.
Often, today’s consumers have done their own research online before they ever engage with a salesperson. The result has been a radical change in the way individuals and companies buy. But there has been little corresponding response in the way most companies sell.
New automated sales enablement tools provide sales leaders with a way to rapidly respond to this new buyer behavior by aligning the sales process with the customer’s buying process.
These tools give salespeople the power to gather and understand a prospective customer’s online behavior and take automatic real-time action on that behavior to transform their business and gain an insurmountable competitive advantage.
To learn more, feel free to Contact Us or download our white paper, "Selling 2.0: Lessons from the Digital Trenches."
Outsource Your Demand Generation
Very simply, managed marketing services is the practice of outsourcing some or all of your marketing operations program to an outside vendor. This strategic decision can improve both the productivity and efficiency of your overall marketing efforts, while freeing resources for assignment to more critical projects.The Pedowitz Group is the world’s largest and most experienced full service demand generation agency, focused on delivering marketing and sales automation solutions that drive sustainable revenue and return on investment for global clients.
We build, implement and execute demand generation strategies and tactics that convert a larger number of prospects to opportunities and optimize inquiries so that highly qualified leads are passed on to sales.
Services include strategy, program design, technology selection, implementation, integration, creative services, and outsourced demand generation.
We offer varying levels of managed marketing services, specifically focused on demand generation. Contact us today to learn how we can help you make a significant and measurable contribution to your company’s revenue growth.
TPG News
“Jeff's (Pedowitz) understanding of B2B marketing in today's multi-channel environment is cutting edge. He has a solid grasp of how to create and execute effective sales and marketing strategies seamlessly across channels.” Jeff Tanner, Associate Dean at Baylor University and Owner, BPT Partners
“When I made the decision to use Eloqua, I chose what I believed then and found out to be the most outstanding implementation company that I could have discovered, which was the Pedowitz Group.” ~Tom Weinbaum, VP Demand Creation, Foundation Source
"Pedowitz Group and Jay Famico (our trainer) were outstanding to work with. Very professional and intelligent on Eloqua." ~Doug Gaynor, VP Marketing, Metagenics
"We were very happy with all the work from the Pedowitz team and especially the hard work Jay Famico put into the implementation and training. We covered much more than we had anticipated and are off to a good start." ~Rachel Rabboini, Pyxis Mobile
"RightStart is exactly what we needed to get going. The team assigned to us is smart - -they get marketing and they understand the importance of ROI. We have launched our first campaign and already have ideas for two additional campaigns. I believe this investment is really going to pay off for us. Special thanks to our team – Jeff, Nic and Jay! They are very helpful and available when we need them – even outside of regular working hours!" ~Rose Cahill, SBLI
"I worked with Nic [Zangre, Eloqua Practice Lead] under a strenuous deadline for a global implementation of our marketing automation system. He created a new data model for us - a cross between what our legacy system uses and what our new automation system needed. He was relentless, tireless and always available. Nic's work ethic is unheard of and he has pride in everything he does. It would be an honor to work with him again in the future."
~Abby Cervantes, InterCall
“The Pedowitz Group helped us to seamlessly transition from one Marketing Automation platform to another; – including a complex CRM integration - in just one week! The people (Nic and Debbie) are second to none, the process (RightStart) is right on the money. We are pleased to say the results speak for themselves.” ~Edwin Thompson, Director Marketing Programs-Brainshark
"TPG was very easy to work with and extremely knowledgeable. The level of high-touch service is excellent…seeing great value out of Eloqua, have gained buy-in from our salespeople, and am working on a number of programs with TPG to accelerate our return on investment."
~Donna Parent, VP Marketing, Aternity
"We hired Nic Zangre, Eloqua Practice Lead, to do a system implementation for us. Not only was he knowledgeable from a technical perspective, but also had some great marketing ideas that we plan on leveraging. Nic was a pure pleasure to work with."
~Joyce Lauria, Chief of Staff, Dun & Bradstreet Corporation
~Joyce Lauria, Director of Marketing and Operations, Dun & Bradstreet Corporation
~Jeffrey Yee, Marketing Manager, Demand Generation, Dun & Bradstreet Corporation
“Jeff is a consummate marketing visionary and professional consultant. He provided excellent work shops to Sybase marketers to elevate their eMarketing and TeleMarketing campaigns to marketing maturity levels. And, was extremely fun and creative to work with on every engagement. I highly recommend Jeff to Marketing executives and campaign developers to help them achieve best-in-class marketing." Jackie Kiley, Director of Corporate Marketing, Sybase
“Our partnership with the Pedowitz Group has been a truly beneficial experience for us since day one. Working with them has given us the opportunity to utilize and maintain our data more effectively, while also creating unique, successful marketing campaigns across multiple channels. We have found the Pedowitz Group to be adaptable, responsive and supportive, and we look forward to our continued relationship.”
~ Robert Rowell President, Golden State Warriors
“From the perspective of a marketing executive, I think every person in marketing has a clear view of the end destination. What we really need is someone to help us make that journey and that’s what The Pedowitz Group provides.”
~Jim Kanir SVP Sales and Marketing, M5
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| 14162 Seabiscuit, Alpharetta, GA 30004 - PH: 888-459-8622 | Copyright 2010 The Pedowitz Group | The Demand Generation Agency |