Your MarTech stack is not the problem.
Disconnection is.
R.A.I.N.™ is The Pedowitz Group's AI-powered integration accelerator. It maps, prioritizes, and executes enterprise MarTech consolidation in weeks, not quarters, without the overhead of a large consultancy.
Most enterprise marketing teams are running 30+ platforms. Less than 20% have integrated them.
The average Fortune 1000 marketing team adds 3 to 5 new platforms per year. Integration work gets deferred. Data silos compound. Revenue attribution breaks. The platforms are capable. The connections between them are not. R.A.I.N.™ was built to fix exactly that.
An AI-powered roadmap that turns disconnected platforms into a unified revenue engine.
R.A.I.N.™ is TPG's proprietary framework for enterprise MarTech integration and consolidation. It uses AI to accelerate the diagnostic, prioritization, and implementation work that large consultancies spend months billing for, and delivers a sequenced integration roadmap in weeks.
It is not a software product. It is not a generic audit. It is a structured engagement led by senior TPG practitioners with real enterprise stack experience, powered by AI tooling, and grounded in 19 years of marketing operations data.
The output is a clear, prioritized plan: which integrations to execute first, which platforms to retire, which data flows to rebuild, and exactly how to sequence the work to protect revenue continuity while the stack is modernized.
Four phases. Fixed scope. Clear deliverables at every stage.
Unlike large consultancy engagements that expand indefinitely, R.A.I.N.™ is structured in 4 defined phases with specific outputs and decision points built in.
Stack Inventory and Data Flow Mapping
AI-assisted audit of every platform in your MarTech stack. Documents current integrations, identifies data gaps, and maps where revenue attribution is breaking. Delivered in 2 to 3 weeks.
Integration Gap Scoring and Prioritization
Each gap is scored by revenue impact, implementation complexity, and business risk. Produces a ranked integration backlog so your team invests where it matters most. No more chasing the loudest vendor.
Architecture Roadmap and Platform Rationalization
A sequenced 12 to 18 month integration roadmap with retirement candidates flagged, vendor consolidation opportunities quantified, and revenue attribution architecture defined from day one.
Activation and Managed Implementation
TPG practitioners implement alongside your team. Named consultants, defined SLAs, and a governance model that keeps the stack healthy after the roadmap work is complete.
What enterprise teams actually get with R.A.I.N.™ versus a traditional consulting engagement.
The big consultancies deploy junior analysts, bill senior partner rates, and take 6 months to produce a slide deck. R.A.I.N.™ is different in structure, speed, and accountability.
| Capability | Large Consultancy | TPG R.A.I.N.™ |
|---|---|---|
| Time to first deliverable | ✗8 to 16 weeks for initial findings | ✓Stack inventory complete in 2 to 3 weeks |
| Team seniority | ✗Partner sells, analysts deliver | ✓Senior TPG practitioners on the account from day one |
| Scope management | ✗Change orders expand scope and budget | ✓Fixed-phase structure with defined outputs per phase |
| AI acceleration | ✗Manual audit processes at consulting rates | ✓AI-powered stack mapping and gap scoring built into the process |
| Revenue attribution focus | ✗Technology recommendations without revenue context | ✓Every integration decision scored by revenue impact first |
| Implementation support | ✗Strategy only. Separate implementation engagement required | ✓Activation phase included. TPG owns delivery alongside your team |
| Post-implementation continuity | ✗Team rolls off. Governance left to the client | ✓Managed services option keeps named practitioners on the account |
| MarTech specialization | ✗Generalist consulting with MarTech as one practice | ✓100% revenue marketing and MarTech. It is all TPG does. |
Six outcomes enterprise marketing teams see within 90 days.
R.A.I.N.™ is not a maturity model or a readiness report. It produces specific, measurable changes in how your marketing stack operates and how revenue is attributed.
Full pipeline attribution restored
Marketing contribution to revenue becomes measurable across every campaign and channel.
Critical data flows reconnected
The integrations leaking revenue data are identified, prioritized, and fixed first.
Platform consolidation roadmap
A clear list of platforms to retire, consolidate, or replace, with the business case quantified.
Campaign ops velocity increased
Fewer manual workarounds. Faster campaign execution. More time for strategy, less for maintenance.
AI layer activated across the stack
Lead scoring, predictive pipeline, and personalization triggers connected to real data flows.
Governance model in place
Data standards, integration health monitoring, and change management protocols that sustain the stack long-term.
R.A.I.N.™ is the right fit for some teams. Not all of them.
We built R.A.I.N.™ specifically for enterprise complexity. If your team is earlier in its marketing maturity journey, we have other programs. Here is how to tell the difference.
R.A.I.N.™ is built for you if:
- Your marketing stack has 15 or more platforms and integration debt is compounding
- Revenue attribution is broken and CMO credibility is at risk
- A large consultancy engagement took too long and delivered a deck, not a result
- You have a platform migration or consolidation project that needs a sequenced plan
- Your team needs AI deployed across the stack, not just added as a bolt-on
- You want named practitioners, not a shared resource pool
R.A.I.N.™ may not be the right fit if:
- You have fewer than 5 marketing platforms and no active integration issues
- Your team is still in early-stage demand generation and has not yet tied marketing to pipeline
- You need basic CRM setup or campaign management support (we have managed services for that)
- Internal politics will block integration decisions before the roadmap can be executed
Not sure where you fall?
The R.A.I.N.™ assessment call is diagnostic, not a sales pitch. We will tell you whether this is the right engagement for your situation. If it is not, we will point you to what is.
19 years of enterprise MarTech integration, not theory.
We had 22 platforms, three CRMs, and no single source of truth for pipeline. TPG mapped the entire stack in three weeks, showed us exactly where attribution was breaking, and gave us a sequenced roadmap we could actually execute. We retired 6 platforms in the first 90 days and cut our MarTech spend by 30%.
VP Marketing Operations, Fortune 500 Financial Services Company
Know exactly where your MarTech stack stands in 3 weeks.
The R.A.I.N.™ assessment starts with a 45-minute diagnostic call. No slide decks. No pre-packaged recommendations. Senior TPG practitioners review your stack and tell you whether R.A.I.N.™ is the right engagement, and what it would specifically address in your environment.
The Pedowitz Group | pedowitzgroup.com | B2B Revenue Marketing and AI Consulting Since 2007