The talent gap in the Revenue Marketing age encompasses both leadership talent and team talent. Where do marketing leaders go to improve their skills? How do you develop the talent on your team? And, finding team talent in the Revenue Marketing age is almost an impossible task! The skills required for successful marketing today include data, technology, and analytics while also needing business acumen, collaboration and relationship skills. Where do you find this perfect person?
Debbie Qaqish put these questions and more to two seasoned marketing veterans, Liz Sophia Senior Vice President of Marketing with Hodges-Mace and Amanda Wolff, Vice President of Marketing with Elsevier.
Listen how these two veterans of the talent war tackle this issue. You won’t want to miss this great interactive panel discussion.
Debbie is a nationally recognized thought leader, innovator and speaker in Revenue Marketing with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth. She is the author of the award winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketer Radio (WRMR). Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert. She is a frequent speaker and writer on topics related to Revenue Marketing transformation, leadership, change management, sales and marketing alignment, ROI, content, organization, talent and marketing operations. She coined the term “Revenue Marketer” in 2011. As a principal partner and chief strategy officer of The Pedowitz Group, Debbie is responsible for developing and managing global client relationships, as well as leading the firm’s thought leadership initiatives. Debbie is also PhD candidate and her dissertation topic is how the CMO adopts financial accountability in an e-marketing environment.
- Posted by Debbie Qaqish
- On 03/03/2017
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