WRMR – The Rise of the Marketing Operations Function

WRMR – The Rise of the Marketing Operations Function

B2B marketing leaders are facing a tsunami of technology and data that is dynamically changing the role of marketing and the value of marketing to the organization. In this fast-paced environment, marketing leaders are challenged with reinventing marketing and optimizing new tools and new processes. In this morass of change, the role of marketing operations is emerging as a core capability required to fully enable the new role of marketing.

We are beginning a fascinating series to examine the rise of marketing operations as a function that both accelerates and legitimizes the revenue marketing journey. To provide a first broad discussion on this topic I have spoken with three incredible pioneers, incredible leaders and incredible practitioners of marketing operations. Dan Brown, VP Marketing Operations at Varant, Michael Ballard, Senior Manager of Digital Marketing at Lenovo, and Kira Mandras, Director of Global Marketing at SecureWorks.

Join Us as we talk to these three marketing operations leaders on WRMR Power Talk Radio about their experiences on their marketing operations journeys. We explore the why and how MO grew as a capability, the role and key activities of MO, the impact of the MO function on results such as contribution to pipeline and ROI. We also have these incredible leaders look into their crystal ball and tell us what the future holds!

About Debbie Qaqish
Debbie is a nationally recognized thought leader, innovator and speaker in Revenue Marketing with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth. She is the author of the award winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketer Radio (WRMR). Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert. She is a frequent speaker and writer on topics related to Revenue Marketing transformation, leadership, change management, sales and marketing alignment, ROI, content, organization, talent and marketing operations. She coined the term “Revenue Marketer” in 2011. As a principal partner and chief strategy officer of The Pedowitz Group, Debbie is responsible for developing and managing global client relationships, as well as leading the firm’s thought leadership initiatives. Debbie is also PhD candidate and her dissertation topic is how the CMO adopts financial accountability in an e-marketing environment.

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  • Posted by Debbie Qaqish
  • On 11/17/2016
Tags: marketing operations, revenue marketing, marketing strategy, CMO

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