MME is no longer only about Oracle Eloqua
This was the year of inclusion, from the Markies to Education day, the full Oracle Marketing Stack was on display. The next big push will be for inclusiveness of Oracle’s entire product suite and how they interact and build upon each other. Oracle Data Management Platform (DMP), Oracle Maxymiser and Oracle Responsys were some of the key products that offered training tracks on Education day. These products will also be available online in the Oracle Marketing Cloud Academy with different badges and certifications you can earn for each.
Social Authenticity Increases ROI
With the era of mobile and smartphones, social is an area that can really help, or hurt, a business. The first step to reaching more on social media is to increase your social maturity.
In doing this, you can net:
– 9% more revenue on average
– 26% more profitability than industry competitors
– 12% higher market awareness
Being authentic in your content and your interaction online is key. Even though more than 70% of word of mouth happens offline, it then carries online. Think about it, how often do you talk to your friends about something you read online? Chances are often, most likely daily.
To prove this point further, 95% of consumers are influenced by what other people say about companies on social media and 90% of people make a purchase decision based on a recommendation from someone they know according to Lisa Black, Senior Manager of Product Management at Oracle during “Show Me the Money: The Quest for Social ROI” session during Modern Marketing Experience 2016.
Looking at Analytics Through Different Glasses
The great thing about marketing automation is it allows you to capture so much information. But what do you do with this information? Sometimes there is so much that it’s overwhelming.
Deltek presented how they are using the data they were already capturing and extending it by creatively using it to better understand behavior of their consumers. By doing this they were able to predictively forecast their marketing impact on sales.
Taking a look at analytics from a marketing perspective rather than a sales perspective when determining ROI on campaigns allowed them to map out average percentage of opportunities that a particular campaign type would produce over a time frame. Allowing them to report to upper management during reviews and confidently and accurately know how many additional opportunities to expect over the remainder of a campaign’s life span.
Overall there were sessions during MME16 that covered several aspects of both B2B and B2C business models with many case studies that prove having a little imagination and outside the box thinking, can really transform your marketing efforts and move the needle.
Stephanie Pence is a Revenue Engineer for The Pedowitz Group. She has an Eloqua Master Certification along with 8 years experience in Sales, Marketing and PR.
- Posted by Stephanie Pence
- On 05/03/2016
- 0 Comments