ULTIMATE DIGITAL MARKETING RESOURCE GUIDE

Account-Based Marketing

Getting Started

Executive’s Guide To Getting Started With ABM

What Is ABM?

Common ABM Mistakes To Avoid

ABM Adoption Timeline + Checklist

Leading Platforms

6Sense

DemandBase

Terminus

Content Marketing

Customer Personas / Journey

Build (Or Update) Your Customer Journey

The Complete, Actionable Guide to Marketing Personas

Five Data Sources for Building Buyer Personas

How to Research Buyer Personas for More Successful Marketing Campaigns

Data

100+ CX Stats To Know

HubSpot’s Demand Generation Benchmarks

Fractyl’s Industry Benchmarks for Content Marketing Success

Conversational Marketing

Conversational Marketing Strategy

Why Chatbots Are The Future Of Marketing: Battle of the Bots

The Complete Guide to Chatbots for Marketing

Chatbot Development: The Complete Guide For Business

11 chatbot marketing examples to boost your bot strategy

Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots

9 Ways to Include Bots in Your Digital Marketing Strategy

The Beginner’s Guide to Conversational Marketing

What is Conversational Marketing?

The Era of Conversational Marketing Is Here

Email Marketing

Email Marketing Strategy

Deliverability: A Primer

(Free) Email Engagement Course

How to Use 2019 Trends to Build Your Email Marketing Strategy

9 Email Marketing Best Practices for 2020

Email Marketing in 2020

The 6-Step Email Marketing Strategy For 2020 [Template Included]

8 Effective Email Marketing Strategies, Backed by Science

How to Run a Successful Email Marketing Campaign (Step by Step)

22 Easy Hacks That Tripled My Emails Optins In Less Than One Month

Free Digital Marketing Tools

Google Analytics for Beginners by Analytics Academy

Build A Custom Google Analytics Dashboard

Google Analytics Self-Audit

Google Tag Mangaer Fundamentals by Analytics Academy

Bing Ads Certificaton

Doubleclick by Google

Twitter Flight School

Facebook Blueprint

Conversational Marketing Certification by Drift

Google Ecosystem

Google Ads

Jump to our section on Search Engine Marketing

Google Analytics

Conduct A Self-Audit And Avoid Errors

Get started with Google’s Analytics Academy

How to Use Google Analytics Audience Data to Improve Your Marketing

4 Google Analytics Goal Types That Are Critical To Your Business

How to Use the New Google Analytics Advanced Segments

Complete Guide to Google Analytics Attribution Modeling

6 Google Analytics Tips for Business Insight Way Beyond Traffic

Lock In Your utm Tracking For Greater Insights

Google Optimize

Official Site

How-To Guide

7 Common Issues (And How To Fix Them) 

Marketing Automation

Getting Started

Marketing Automation Need-To-Knows For Executives

What Is Marketing Automation?

5 Best Practices For B2B

High Cost of Doing Nothing

Marketing Automation Resources Hub 

Marketo

Solve Common Marketo Errors

Marketo Resources Hub

Marketo Help Center

Marketo Online Training

Optimize Your Marketo-Salesforce Integration

MCE Exam Prep Course

Marketing Operations

Getting Started

What IS marketing operations?

Essentials of Marketing Operations (online course)

Why Should The C-Suite Care?

Marketing Automation Unleashed (book)

Must-Reads

Why Do You Need Marketing Operations?

Marketing Operations Confessions

From Backroom To Boardroom (eBook)

The Role Of Strategic Marketing Operations

5 Challenges To Overcome

Stats And More

State of Marketing Operations Report

Assess Your Organization

Marketing Operations Survey

Statistics To Know

Measurement & Budgeting

Marketing Measurement

The Definitive Guide to Marketing Metrics and Analytics

Measuring Marketing Performance

Content Marketing Framework: Measurement

Key marketing metrics every marketer should measure

Excel For Marketers online course

Attribution Modeling

Everything you need to know about attribution, including its benefits and limitations

Understanding Marketing Attribution Models: A Simple Guide

How to Pick the Right Analytics Attribution Model When There’s No Right Answer

Attribution Models for Marketers: The Definitive Guide

A/B Testing

Multivariate Testing vs A/B Testing

A/B Testing Mastery: From Beginning To Pro In A Blog Post

How to Determine if Your A/B Test Results Are Significant

A Marketer’s Guide to Understanding Statistical Significance

Search Engine Marketing

Google Ads

7 Tips to Master the Google Display Network

7 Super-Creative, Crazy-Effective Retargeting Ad Ideas

The 2019 Google Ads Industry Benchmarks Your Digital Advertising Team Must See

Complete Guide to Google Analytics Attribution Modeling

The Ultimate Guide to Google Ads for 2020

Google Ads Made Simple: A Step-by-Step Guide by Neil Patel

Free Google Ads Performance Grader by Wordstream

What To Do About Having Less Search Terms Visibility

Learn Bing Ads

How to Set Up and Use Bing Ads: An Easy 4-Step Guide

Advertising on Bing Ads: A Beginner’s Guide

21 Bing Ads Hacks That’ll Increase Clicks While Decreasing Spend

Pros and Cons of Bing vs. Google Ads

Must-Read Blogs

Moz Blog – Paid Search

Wordstream

Tinuiti

PPCHero

Optimizely

Bannerflow

Search Engine Optimization

Starting Points

Moz Beginner’s Guide to SEO

SEO Made Simple: A Step-by-Step Guide by Neil Patel

Google Search Console

Google Algorithm Update History Log by Moz

400 (and counting) SEO Tips

Analyze Your SEO

Google PageSpeed Insight tool

Moz On-Page Grader

SEMrush

Ahrefs

Majestic

Competitor SEO Analysis

SpyFu

Alexa

Moat

SEO Benchmark Data

40 Unbelievable SEO Statistics You Need to Know

Bounce Rate Benchmarks: What’s a Good Bounce Rate, Anyway?

70 Incredible SEO Statistics for 2019

Social Media

Social Media Strategy

Top 7 Instagram Marketing Trends for 2020

The Ultimate Guide to Instagram Hashtags in 2020

10 Instagram Predictions to Fire-up Your Strategy for 2020

The Beginner’s Guide to YouTube Marketing

YouTube Marketing: A Complete Guide to Creating, Promoting, and Optimizing Your Video Content

The Beginner’s Guide to Using Pinterest for Business

Social Listening

What Is Social Listening & Why Is It Important?

What is Social Listening, Why it Matters, and 10 Tools to Make it Easier

Top 15 Free Social Media Monitoring Tools

Mention

6 Simple Ways to Build a Social Listening Dashboard

Company Social Media Policy Examples

Nordstrom Social Media Employee Policy

Best Buy Social Media Policy

Facebook Ads

Facebook Ads Product Page

Facebook Ads Creative Guide

AdEspresso’s Beginner’s Guide to Facebook Ads

Facebook Advertising Made Simple: A Step-by-Step Guide by Neil Patel

How To Prepare For The Certification Exams

Twitter Ads

Get started with Twitter Ads

3 Ways to Advertise on Twitter

How to Use Twitter Ads Like a Pro and Get the Most Out of Your Budget

How to Set Up Twitter Advertising to Build Awareness for Your Business

Twitter Flight School