ULTIMATE DIGITAL MARKETING RESOURCE GUIDE
A regularly-updated hub filled with hundreds of expert-vetted digital marketing resources, ranging from conversational marketing to social media, PPC to marketing automation, and more.
You’ll also enjoy our collection of our blogs, how-tos, and interviews here.
Account-Based Marketing
Content Marketing
Conversational Marketing
Conversational Marketing Strategy
Why Chatbots Are The Future Of Marketing: Battle of the Bots
The Complete Guide to Chatbots for Marketing
Chatbot Development: The Complete Guide For Business
11 chatbot marketing examples to boost your bot strategy
Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots
9 Ways to Include Bots in Your Digital Marketing Strategy
The Beginner’s Guide to Conversational Marketing
Free Training & Certifications
Email Marketing
Email Marketing Strategy
9 Email Marketing Best Practices for 2020
The 6-Step Email Marketing Strategy For 2020 [Template Included]
8 Effective Email Marketing Strategies, Backed by Science
How to Run a Successful Email Marketing Campaign (Step by Step)
22 Easy Hacks That Tripled My Emails Optins In Less Than One Month
Free Digital Marketing Tools
Google Ecosystem
Google Ads
Jump to our section on Search Engine Marketing
Google Analytics
Conduct A Self-Audit And Avoid Errors
Get started with Google’s Analytics Academy
How to Use Google Analytics Audience Data to Improve Your Marketing
4 Google Analytics Goal Types That Are Critical To Your Business
How to Use the New Google Analytics Advanced Segments
Complete Guide to Google Analytics Attribution Modeling
6 Google Analytics Tips for Business Insight Way Beyond Traffic
Marketing Automation
Marketing Operations
Getting Started
Essentials of Marketing Operations (online course)
Marketing Automation Unleashed (book)
Must-Reads
How To Realize MOPs’ Full Value
Marketing Operations Confessions
From Backroom To Boardroom (eBook)
The Role Of Strategic Marketing Operations
Stats And More
People To Follow (LinkedIn)
Measurement & Budgeting
Marketing Optimization Strategy
The Complete Guide to Marketing Optimization
Search Engine Marketing
Google Ads
7 Tips to Master the Google Display Network
7 Super-Creative, Crazy-Effective Retargeting Ad Ideas
The 2019 Google Ads Industry Benchmarks Your Digital Advertising Team Must See
Complete Guide to Google Analytics Attribution Modeling
The Ultimate Guide to Google Ads for 2020
Google Ads Made Simple: A Step-by-Step Guide by Neil Patel
Paid Search Strategy
10 Important PPC Trends to Watch in 2020
5 PPC Trends to Get Ready for in 2020
How to Create a Profitable Google Ads Campaign (from Scratch)
What Is SEM & Paid Search Marketing?
How to Use the Google Analytics New Custom Audience Report For Better Remarketing
7 Paid Search Tricks That Are Actually Worth Your Time
How to develop an integrated Paid Search and SEO strategy
How to Build, Execute, and Optimize a PPC Strategy in 9 Steps
Social Media
Social Media Strategy
Top 7 Instagram Marketing Trends for 2020
The Ultimate Guide to Instagram Hashtags in 2020
10 Instagram Predictions to Fire-up Your Strategy for 2020
The Beginner’s Guide to YouTube Marketing
YouTube Marketing: A Complete Guide to Creating, Promoting, and Optimizing Your Video Content
The Beginner’s Guide to Using Pinterest for Business
Social Listening
What Is Social Listening & Why Is It Important?
What is Social Listening, Why it Matters, and 10 Tools to Make it Easier
Top 15 Free Social Media Monitoring Tools
Mention
6 Simple Ways to Build a Social Listening Dashboard
Company Social Media Policy Examples
Nordstrom Social Media Employee Policy
Best Buy Social Media Policy
Facebook Ads
Facebook Ads Product Page
Facebook Ads Creative Guide
AdEspresso’s Beginner’s Guide to Facebook Ads
Facebook Advertising Made Simple: A Step-by-Step Guide by Neil Patel
How To Prepare For The Certification Exams
Twitter Ads
Get started with Twitter Ads
3 Ways to Advertise on Twitter
How to Use Twitter Ads Like a Pro and Get the Most Out of Your Budget
How to Set Up Twitter Advertising to Build Awareness for Your Business
Twitter Flight School
Instagram Ads
Instagram Ads Product Page
Advertising on Instagram
The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram by Buffer
LinkedIn Ads
How to Use LinkedIn Ads to Grow Your Business
The Guide To LinkedIn Ads – Part I: The Basics
The Complete LinkedIn Advertising Cheatsheet
How to Advertise on LinkedIn in 2019: A Beginner’s Guide
LinkedIn Ads: Everything You Need to Know to Get Results (Smart Strategies Included)
On-Demand Training: Advertising on LinkedIn
On-Demand Training: Get Started with LinkedIn Ads
Pinterest Ads
Pinterest Ads: A Guide to Everything You Need To Know to Get Started
Pinterest Ads: A Simple Guide to Set You Up For Success
Social Media Ad Targeting
Your Guide to Social Media Targeting via Sprout Social
Advertisemint’s Complete Guide to Facebook Ad Targeting PDF
Must-Read Blogs
Social Media Today
Social Media Examiner
Facebook Business News
Big Commerce e-marketing blog
Data
The Complete Beginner’s Guide to Benchmarking on Social Media
Facebook Ad Benchmarks for YOUR Industry
55 critical social media statistics to fuel your 2020 strategy
So…Is That Good? The Complete Beginner’s Guide to Benchmarking on Social Media