Revenue Marketing Basics

Our free Revenue Marketing Basics course gives you the skills to go digital, engage customers and grow revenue, and it’s the first step to earn your Revenue Marketing Certification.

Why Join This Course?

Simply put, you need to drive your company’s revenue with marketing automation platforms such as Marketo Engage, Pardot, and Eloqua, this course will address proven strategies for digital marketing that include creating engaging campaigns, taming MarTech chaos, and the metrics that matter to measure it all.

You walk away with a working basic knowledge of how to digitally engage customers to grow revenue … and it’s free!

Who Should take this Course?

Any aspiring revenue marketer or partner in need of greater understanding of how to evolve their marketing and tie it to revenue.

The Revenue Marketing Basics course is the first step to earn TPG’s Revenue Marketing Certification. The concepts in this course can also be applied all marketing automation platforms including Pardot, Eloqua, Marketo Engage, and more.

What do you need to take this Course?

Just an hour to grasp the basics!

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Course Curriculum

Module 1: Intro to Revenue Marketing

Course Introduction
What are you doing about revenue?
Industry Drivers
Revenue Marketing Defined
A CMO’s Perspective on Digital Transformation

Module 2: RM6 Overview

The Revenue Marketing Journey
The 6 Pillars of Revenue Marketing
Extra Material: eBook – Rise of the Revenue Marketer

Module 3: Strategy Pillar

Strategy Pillar Defined
Business Alignment
Sales and Marketing Alignment
Extra Material: Sales and Marketing Alignment

Module 4: People Pillar

People Pillar Defined
Talent Management
Organizational Structure
Extra Material: Revenue Marketing Org Structure

Module 5: Process Pillar

Process Pillar Defined
Campaign Management
Data Management
Extra Material: Clean Your Dirty Database

Module 6: Technology Pillar

Technology Pillar Defined
Technology Awareness
Revenue Marketing Architecture
Extra Material: The Wrong Way to Buy MarTech

Module 7: Customer Pillar

Customer Pillar Defined
Customer Journey Management
Content Operations
Extra Material: How to Map the Customer Journey

Module 8: Results Pillar

Results Pillar Defined
Financial Outcomes
Measurement, Analysis and Reporting
Extra Material: Avoid Analytics Pitfalls

Module: Next Steps

Next Steps
Course Quiz
Extra Material: Take the Revenue Marketing Assessment

Meet Your Instructors

Dr. Debbie Qaqish

Partner & Chief Strategy Officer

Debbie is a nationally recognized speaker, thought leader and innovator in the Revenue Marketing field, with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth. She coined the term “Revenue Marketing” in 2011, and is the is author of the award-winning book, “Rise of The Revenue Marketer”

As a principal partner and chief strategy officer of The Pedowitz Group, Debbie is responsible for developing and managing global client relationships, as well as leading the firm’s thought leadership initiatives. In 2019, Dr. Debbie published her dissertation on how the CMO adopts financial accountability in a digital, customer-centric environment.

Learn How to Tie Marketing to Revenue

Take the course at the time and pace that works for you with our On Demand course.

Frequently Asked Questions

What is revenue marketing?
Get the full details in our revenue marketing introduction blog, or sign up and start the course!


What is the revenue marketing journey?

The Revenue Marketing Journey is a maturity model that helps you understand where you are and where you need to go to drive repeatable, predictable and scalable revenue.

What is the course schedule?
The course is on-demand. You can start and finish the course on your own timeline.
How much does the course cost?
We’re passionate about revenue marketing and we want to provide this methodology to all marketers around the world, so we are offering this course free of charge.
How long do I have access to the course?
There is no expiration for your access to Revenue Marketing basics.
Is there a test to become certified?
Yes, there will be a 15 question quiz at the end of the course.
Will I get a certificate?
Yes, everyone who takes the course and passes the quiz will receive their Revenue Marketing Basics certification.

Marketing Operations

Increase efficiency. Remove roadblocks.

Customer Experience

Wow Your Customers

Inbound Marketing

Right Channel, Right Message

Revenue Operations

It’s A (Unified) Team Effort

Digital Transformation

Turn Strategy Into Action

Martech Stack

Does your MarTech Stack … Stack Up?

Lead Management

Accelerate Leads to Revenue

Account-Based Marketing

Accelerate ABM Success

Flexible Options

Four options. One result: Greater marketing-sourced revenue.

Marketo Engage

Marketo Platinum Partner


Accelerate Leads to Revenue


Build A Winning Ecosystem

Salesforce Marketing Cloud

Salesforce Certified Silver Partner

Salesforce CRM

12 Years of Integration Experience


Additional Technology Platforms

Oracle Eloqua

Oracle Platinum Partner

Adobe Experience Manager

Provide world-class experiences

Revenue Marketing University 

Training for marketers of all skill levels.

F5 Logo

F5 Networks

How a Network Security Giant Unified Global Marketing Operations

F5 Logo


How a Cloud Solutions Provider Unifed And Expanded Global Marketing Capabilities

F5 Logo


How a Global Leader Drove Transformation At Scale


How a Supply-Chain Solution Provider Built Crucial Capabilities For Revenue


How a Global Water Solutions Company Nailed Marketing Automation To Win

Gilbarco Veeder-Root

Gilbarco Veeder-Root

How a Global Fueling Leader Transitioned To Win


How A Multi-Channel Inbound Strategy Achieved A 600% Increase In ROI

A credit card, representing a Fortune 100 client of The Pedowitz Group's

Financial Services

How a Fortune 100 Credit Card Company Closed The Loop On Revenue

Resource Hub

Read, Watch and Download

Trending Topics

Our Most Popular Content


Our Latest Articles

CMO Insights

Hear From Industry Experts

Get Timely Insights

Take an interactive assessment and get immediate results

About TPG

How are we different? Get to know us a bit better!


Learn more about working here

Case Studies

See real results from customers just like you

How We Work With You

How can we help you?


Learn about some of our Partners.

Introducing: The Loop


Revenue models are outdated. Here's your update.

About TPG

How are we different? Get to know us a bit better!


Learn more about working here

Case Studies

See real results from customers just like you

How We Work With You

How can we help you?


Learn about some of our Partners.

Introducing: The Loop


Revenue models are outdated. Here's your update.