Our free Revenue Marketing Basics course gives you the skills to go digital, engage customers and grow revenue, and it’s the first step to earn your Revenue Marketing Certification.
Why Join This Course?
Simply put, you need to drive your company’s revenue with marketing automation platforms such as Marketo Engage, this course will address proven strategies for digital marketing that include creating engaging campaigns, taming MarTech chaos, and the metrics that matter to measure it all.
You walk away with a working basic knowledge of how to digitally engage customers to grow revenue … and it’s free!
Who Should take this Course?
Any aspiring revenue marketer or partner in need of greater understanding of how to evolve their marketing and tie it to revenue.
The Revenue Marketing Basics course is the first step to earn TPG’s Revenue Marketing Certification. The concepts in this course can also be applied all marketing automation platforms including Pardot, Eloqua, Marketo Engage, and more.
What do you need to take this Course?
Just an hour to grasp the basics!
Course Curriculum
Module 1: Intro to Revenue Marketing
Course Introduction
What are you doing about revenue?
Industry Drivers
Revenue Marketing Defined
A CMO’s Perspective on Digital Transformation
Module 3: Strategy Pillar
Strategy Pillar Defined
Business Alignment
Sales and Marketing Alignment
Extra Material: Sales and Marketing Alignment
Module 5: Process Pillar
Process Pillar Defined
Campaign Management
Data Management
Extra Material: Clean Your Dirty Database
Module 7: Customer Pillar
Customer Pillar Defined
Customer Journey Management
Content Operations
Extra Material: How to Map the Customer Journey
Module: Next Steps
Next Steps
Course Quiz
Extra Material: Take the Revenue Marketing Assessment
Module 2: RM6 Overview
The Revenue Marketing Journey
The 6 Pillars of Revenue Marketing
Extra Material: eBook – Rise of the Revenue Marketer
Module 4: People Pillar
People Pillar Defined
Talent Management
Organizational Structure
Extra Material: Revenue Marketing Org Structure
Module 6: Technology Pillar
Technology Pillar Defined
Technology Awareness
Revenue Marketing Architecture
Extra Material: The Wrong Way to Buy MarTech
Module 8: Results Pillar
Results Pillar Defined
Financial Outcomes
Measurement, Analysis and Reporting
Extra Material: Avoid Analytics Pitfalls
Meet Your Instructors
Dr. Debbie Qaqish
Partner & Chief Strategy Officer
Debbie is a nationally recognized speaker, thought leader and innovator in the Revenue Marketing field, with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth. She coined the term “Revenue Marketing” in 2011, and is the is author of the award-winning book, “Rise of The Revenue Marketer”
As a principal partner and chief strategy officer of The Pedowitz Group, Debbie is responsible for developing and managing global client relationships, as well as leading the firm’s thought leadership initiatives. In 2019, Dr. Debbie published her dissertation on how the CMO adopts financial accountability in a digital, customer-centric environment.
Frequently Asked Questions
What is revenue marketing?
- Drops sales-ready leads into the top of the funnel
- Accelerates sales opportunities though the funnel
- Measures marketing based on contribution to pipeline and revenue, and ultimately
- Transforms marketing from a cost center to a revenue center
What is the revenue marketing journey?
The Revenue Marketing Journey is a maturity model that helps you understand where you are and where you need to go to drive repeatable, predictable and scalable revenue.