Pardot Foundations
Master the basics. Drive greater revenue. In one day!
Available On-Demand and in a live, Virtual Classroom
Struggling to use Pardot and want to learn the fundamentals and get campaigns launched?
This live online course is designed to teach you the essential basics you need to get your campaigns out the door NOW and generating results… even if you’ve never used Pardot before!
In this course, you’ll learn how to:
- Create Prospects
- Build Pardot Campaigns
- Utilize your Pardot audiences
- Create forms and landing pages
- Use Pardot to send emails
- Understand reporting relating to these assets
When you complete the one-day course, you’ll have the knowledge to confidently use Pardot and drive more proven revenue with your campaigns.
Check out the curriculum below and choose the right option to quickly master the basics!
Each module of the Pardot Foundations course includes live demonstrations, practice exercises, and quizzes to ensure all concepts are understood, retained and immediately actionable.
Whatever your schedule or learning style, we’ve got you covered.
On-Demand Course
Take the Pardot Foundations course at the time and pace that works for you with our On-Demand option for $250.
Virtual Classroom
Experience a live, instructor-led classroom experience and complete the course in one day for $500.
Pardot Foundations Course Curriculum
Module 1: Getting Started
- Course checklist
- Pardot navigation
- Naming conventions
- Folder structure
- Tags and organization
Module 2: Campaigns
- Pardot Campaigns
- Pardot Campaigns and Prospects
- Pardot and Salesforce Campaigns
- Campaign reporting
Module 3: Audiences
- Visitor and Prospect basics
- The value of list management
- The common list types
- Creating static lists
- Creating test list
- Creating dynamic list
Module 4: Forms and Landing Pages
- Benefits and Features of Pardot Forms
- Customization & Personalization in Forms
- Progressive Profiling & Dependent Fields in Forms
- Landing Page Layout Templates & Design
- Form & Landing Page reporting
- The Recycle Bin
Module 5: Emails
- Variable tags & dynamic content
- Email templates
- Building and testing list emails
- Working with Completion Actions
Module 6: Sending List Emails
- Scheduling and sending list emails
- A/B Email Testing
- Reviewing and Filtering Email Reports
Module 7: Course Wrap-up & Review
- How to Access Course Materials
- Next Steps
Meet Your Instructor
BeHai Ligas
Director of Training & Development
BeHai Ligas is the Director of Training and Development at The Pedowitz Group, where she works on supporting the growth and development of TPG’s client base as well as the internal team at TPG.
She is a certified consultant for Salesforce Pardot as well as a certified instructor for Salesforce Pardot by the Salesforce Education team. She is also a certified instructor and solution architect for Adobe Marketo Engage.
Alex Taylor
Consultant, Marketing and Sales Operations
Alex Taylor is a Marketing and Sales Operations Consultant at The Pedowitz Group. She joined the team in 2018 and provides technical services for clients across several industries. She has multi-platform expertise including Pardot, Marketo, Salesforce Marketing Cloud, Salesforce CRM and Adobe. She is a Salesforce Certified Pardot Specialist, Marketo Certified Expert and Adobe Professional-Adobe Experience Manager Front-End Developer.
Start the On-Demand Course for $250
Take the Pardot Foundations course at the time and pace that works for you with our On-Demand option.
Upcoming Virtual Classroom Dates
July 14th
9:00 AM to 4:00 PM EST
$500
July 28th
9:00 AM to 4:00 PM EST
$500
August 4th
9:00 AM to 4:00 PM EST
$500
August 11th
9:00 AM to 4:00 PM EST
$500
Frequently Asked Questions
What will I be able to do after completing this course?
When you complete either course, the On-Demand or Virtual Classroom option, you’ll be able to confidently use Pardot and drive more proven revenue with your campaigns… even if you’re new to Pardot.
Is the On-Demand course or Virtual Classroom right for me?
You might choose the Virtual Classroom option ($500) because it’s led by a highly experienced, certified instructor who can answer your questions in real-time.
In the On-Demand course ($250), you get access to the same modules covered in the Virtual Classroom, but it’s a self-paced 4+ hour online course. You might choose the On-Demand course if you’re not able to commit to any of the Virtual Classroom dates and need to complete the course at the time and pace that works for you.
What do I need to take this course?
No prior knowledge of Pardot is necessary. And, you don’t even need an instance of Pardot. Whether you sign up for either option, we’ll provide access to a sandbox for the duration of the course so you can learn. To succeed with this course, all you need is time.
The time commitment for the Virtual Classroom is one work day from 9 am to 4 pm EST on the date you select above.
The On-Demand option is a self-paced, 4+ hour course.
How do I convince my boss I need this course?
Pardot can help you drastically improve your email results, reduce your sales cycle and prove more ROI from your campaigns. But, you can’t get these results without mastering the fundamentals of Pardot. And, even the most tech-savvy digital marketers can struggle to learn Pardot quickly.
When you take this course, either the On-Demand or Virtual Classroom option, you’ll master Pardot in ONE day to start driving more results with your campaigns.
Are you ready to maximize your investment in Pardot?
How long do I have access to the course?
You’ll have lifetime access to the modules for the On-Demand course. The Virtual Classroom is accessible for the duration of the course.
How long do I have access to the Pardot sandbox?
You will have access to our sandbox for 30 days from the date you start your course.