Learn how to build Pardot campaigns in one day.
Struggling to use Pardot?
Want to learn the fundamentals and get campaigns launched?
This course is designed to teach you essential basics you need to get your campaigns out the door NOW … even if you’ve never used Pardot before!
In this course, you’ll learn how to:
- Create Prospects
- Build Pardot Campaigns
- Utilize your Pardot audiences
- Create forms and landing pages
- Use Pardot to send emails
- Understand reporting relating to these assets
Each module of the Pardot Foundations course includes live demonstrations, practice exercises, and quizzes to ensure all concepts are understood and retained.
Pardot Foundations Course Curriculum
Module 1: Getting Started
- Course checklist
- Pardot navigation
- Naming conventions
- Folder structure
- Tags and organization
Module 2: Campaigns
- Pardot Campaigns
- Pardot Campaigns and Prospects
- Pardot and Salesforce Campaigns
- Campaign reporting
Module 3: Audiences
- Visitor and Prospect basics
- The value of list management
- The common list types
- Creating static lists
- Creating test list
- Creating dynamic list
Module 4: Forms and Landing Pages
- Benefits and Features of Pardot Forms
- Customization & Personalization in Forms
- Progressive Profiling & Dependent Fields in Forms
- Landing Page Layout Templates & Design
- Form & Landing Page reporting
- The Recycle Bin
Module 5: Emails
- Variable tags & dynamic content
- Email templates
- Building and testing list emails
- Working with Completion Actions
Module 6: Sending List Emails
- Scheduling and sending list emails
- A/B Email Testing
- Reviewing and Filtering Email Reports
Module 7: Course Wrap-up & Review
- How to Access Course Materials
- Next Steps
Meet Your Instructor
Director of Training & Development
BeHai Ligas is the Director of Training and Development at The Pedowitz Group, where she works on supporting the growth and development of TPG’s client base as well as the internal team at TPG.
She is a certified consultant for Salesforce Pardot as well as a certified instructor for Salesforce Pardot by the Salesforce Education team. She is also a certified instructor and solution architect for Adobe Marketo Engage.