Pardot Foundations

Master the basics. Drive greater revenue. In one day!

Available on-demand or live.

Struggling to use Pardot and want to learn the fundamentals and get campaigns launched?

This live online course is designed to teach you the essential basics you need to get your campaigns out the door NOW and generating results… even if you’ve never used Pardot before!

In this course, you’ll learn how to:

  • Create Prospects​
  • Build Pardot Campaigns​
  • Utilize your Pardot audiences​
  • Create forms and landing pages​
  • Use Pardot to send emails​
  • Understand reporting relating to these assets​

When you complete the one-day course, you’ll have the knowledge to confidently use Pardot and drive more proven revenue with your campaigns.

Check out the curriculum below!

Each module of the Pardot Foundations course includes live demonstrations, practice exercises, and quizzes to ensure all concepts are understood and that you leave feeling much more confident in all the basics you need to make immediate impact.

Virtual Classroom

Experience a live, instructor-led classroom experience and complete the course in one day for $500.

Pardot Foundations Course Curriculum

Module 1: Getting Started

  • Course checklist​
  • Pardot navigation​
  • Naming conventions​
  • Folder structure​
  • Tags and organization

Module 2: Campaigns

  • Pardot Campaigns​
  • Pardot Campaigns and Prospects
  • Pardot and Salesforce Campaigns
  • Campaign reporting

Module 3: Audiences

  • Visitor and Prospect basics​
  • The value of list management
  • The common list types​
  • Creating static lists
  • Creating test list
  • Creating dynamic list

Module 4: Forms and Landing Pages

  • Benefits and Features of  Pardot Forms
  • Customization & Personalization in Forms
  • Progressive Profiling & Dependent Fields in Forms
  • Landing Page Layout Templates & Design
  • Form & Landing Page reporting
  • The Recycle Bin

Module 5: Emails

  • Variable tags & dynamic content
  • Email templates
  • Building and testing list emails
  • Working with Completion Actions

Module 6: Sending List Emails

  • Scheduling and sending list emails
  • A/B Email Testing
  • Reviewing and Filtering Email Reports

Module 7: Course Wrap-up & Review

  • How to Access Course Materials
  • Next Steps

Meet Your Instructors

Alex Taylor

Consultant, Marketing and Sales Operations

Alex Taylor is a Marketing and Sales Operations Consultant at The Pedowitz Group. She joined the team in 2018 and provides technical services for clients across several industries. She has multi-platform expertise including Pardot, Marketo, Salesforce Marketing Cloud, Salesforce CRM and Adobe. She is a Salesforce Certified Pardot Specialist, Marketo Certified Expert and Adobe Professional-Adobe Experience Manager Front-End Developer. 

Tara Crunk

Senior Consultant, Marketing and Sales Operations

Tara is a Senior Consultant with the Pedowtz Group with over 25 years of development and technical experience. She is a powerhouse on the Marketo Engage platform as well as a master of many programming languages such as SQL, VB, and C#. She is also a certified Salesforce Admin and Pardot Consultant.

Upcoming Virtual Classroom Dates

May 20, 2021

9:00 am to 4:00 pm ET
$500

June 24, 2021

9:00 am to 4:00 pm ET
$500

Frequently Asked Questions

What will I be able to do after completing this course?

When you complete this course, you’ll be able to confidently use Pardot and drive more proven revenue with your campaigns… even if you’re new to the platform!

What do I need to take this course?

No prior knowledge of Pardot is necessary. However, due to recent changes from Pardot’s side, we are no longer able to provide a sandbox envrionment.

This means you will need access to an instance.

The time commitment for the Virtual Classroom is one work day from 9 am to 4 pm EST on the date you select above. For on-demand, your take it on your schedule!

How do I convince my boss I need this course?

Pardot can help you drastically improve your email results, reduce your sales cycle and prove more ROI from your campaigns.

But, you can’t get these results without mastering the basics (and then building on them). And, even the most tech-savvy digital marketers can struggle to learn Pardot quickly.

When you take this course, either the On-Demand or Virtual Classroom option, you will build a foundation to start driving more results with your campaigns … yes, in one day.

So, ask your boss: are you ready to maximize our company’s investment in Pardot?

How long do I have access to the course?

You’ll have lifetime access to the modules for the On-Demand course. The Virtual Classroom is accessible for the duration of the course.

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About TPG

Learn about TPG and meet the team.

History

Explore our award-winning history.

Partners

Learn more about TPG’s Partners.

Ready to transform into a digital revenue machine?

 

Learn how TPG empowers digital revenue delivery through a blend of strategy, technology and execution.