Marketo Engage MCE Prep

Quick, efficient and thorough preparation for the Marketo Certified Expert certification exam

Our marketing automation consulting covers Marketo Engage with implementation, training, migration, and optimization, an Adobe staple used by many leading companies

Why Join This Course?

Your next step as a Marketo Expert is to pass the certification exam. But what’s going to appear on the test, and how can you maximize time spent studying for it?
This course is the easiest route to exam success, and it’s laser-focused on:

  • Reviewing Marketo content that appears on the test
  • Mapping to exam objectives
  • Using sample test questions
  • Maximizing your time in a faced-paced, virtual format
  • Answerings questions from a live instructor/Marketo expert

Developed by Marketo’s Partner of the Year – for three consecutive years!

Who Should take this Course?

This course is designed for professionals who possess a practical, working knowledge of the Marketo platform and need to gain or renew their Marketo Expert certification. If you’re looking for an introductory guide to Marketo, check out the Marketo Foundations training.

Course Curriculum

Module 1: Marketo Programs

Overview of four program types
Program tags and period costs
Engagement program details
Sending Emails and A/B testing
Events and Smart Campaigns

Module 3: Lead Management and Scoring

Lead scoring
Sales and marketing responsibilities

Module 5: Advanced Administration and operations

Managing roles and legal compliance
Data management
Marketing and operational emails
Creating and deploying forms
Utilizing landing pages and marketing calendar features

Module 2: Audience targeting

Personalization and tokens
Dynamic content, customization and segmentation

Module 4: Insights and Analytics

Report types
Building and customizing reports
Managing analytics and report summaries

Module 6: Ensuring exam success

Practice exam
Sample exam questions
Exam objectives
Additional resources for Marketo success

Meet Your Instructors

BeHai Ligas

Director of Training & Development

BeHai Ligas is the Director of Training and Development at The Pedowitz Group, where she works on supporting the growth and development of TPG’s client base as well as the internal team at TPG.

She is a certified consultant for Salesforce Pardot as well as a certified instructor for Salesforce Pardot by the Salesforce Education team. She is also a certified instructor and solution architect for Adobe Marketo Engage.

Charlotte LaViolette

Senior Consultant, Marketing & Sales Operations

Charlotte LaViolette is a Senior Consultant, Marketing & Sales Operations at The Pedowitz Group, where she works with a variety of clients to align, design and optimize Sales and Marketing processes within technology stacks to ensure customer success and results. She is a Marketo Certified Expert, Marketo Certified Solution Architect, Salesforce Sales Cloud Amin Certified, Salesforce Certified Pardot Specialist, Salesforce Certified Pardot Consultant and has helped teach hundreds of students since 2016 on Marketo and Marketo Best practices.

Charlotte loves to talk about her dogs, enjoys home improvement projects and planning her next big vacation adventure.

Upcoming Virtual Classroom Dates

MAY 18TH-20TH

Monday, May 18th, 10:00 am – 1:00 pm ET

Tuesday, May 19th, 10:00 am – 1:00 pm ET

Wednesday, May 20th, 10:00 am – 1:00 pm ET

Course Instructor: BeHai Ligas

Cost: $1,000

JUNE 22ND-24TH

Monday, June 22nd, 10:00 am – 1:00 pm ET

Tuesday, June 23rd, 10:00 am – 1:00 pm ET

Wednesday, June 24th, 10:00 am – 1:00 pm ET

Course Instructor: Charlotte LaViolette

Cost: $1,000