Quick, efficient and thorough preparation for the Marketo Certified Expert certification exam
Why Join This Course?
Your next step as a Marketo Expert is to pass the certification exam. But what’s going to appear on the test, and how can you maximize time spent studying for it?
This course is the easiest route to exam success, and it’s laser-focused on:
- Reviewing Marketo content that appears on the test
- Mapping to exam objectives
- Using sample test questions
- Maximizing your time in a faced-paced, virtual format
- Answerings questions from a live instructor/Marketo expert
Developed by Marketo’s Partner of the Year – for three consecutive years!
Who Should take this Course?
This course is designed for professionals who possess a practical, working knowledge of the Marketo platform and need to gain or renew their Marketo Expert certification. If you’re looking for an introductory guide to Marketo, check out the Marketo Foundations training.
Module 1: Marketo Programs
Overview of four program types
Program tags and period costs
Engagement program details
Sending Emails and A/B testing
Events and Smart Campaigns
Module 3: Lead Management and Scoring
Sales and marketing responsibilities
Module 5: Advanced Administration and operations
Managing roles and legal compliance
Marketing and operational emails
Creating and deploying forms
Utilizing landing pages and marketing calendar features
Module 2: Audience targeting
Personalization and tokens
Dynamic content, customization and segmentation
Module 4: Insights and Analytics
Building and customizing reports
Managing analytics and report summaries
Module 6: Ensuring exam success
Sample exam questions
Additional resources for Marketo success
Meet Your Instructors
Director of Training & Development
BeHai Ligas is the Director of Training and Development at The Pedowitz Group, where she works on supporting the growth and development of TPG’s client base as well as the internal team at TPG.
She is a certified consultant for Salesforce Pardot as well as a certified instructor for Salesforce Pardot by the Salesforce Education team. She is also a certified instructor and solution architect for Adobe Marketo Engage.
Senior Consultant, Marketing & Sales Operations
Charlotte LaViolette is a Senior Consultant, Marketing & Sales Operations at The Pedowitz Group, where she works with a variety of clients to align, design and optimize Sales and Marketing processes within technology stacks to ensure customer success and results. She is a Marketo Certified Expert, Marketo Certified Solution Architect, Salesforce Sales Cloud Amin Certified, Salesforce Certified Pardot Specialist, Salesforce Certified Pardot Consultant and has helped teach hundreds of students since 2016 on Marketo and Marketo Best practices.
Charlotte loves to talk about her dogs, enjoys home improvement projects and planning her next big vacation adventure.