This live instructor-led, online digital course dives into the core functions on the Marketo Engage marketing automation platform and jumpstarts your skillset to build engaging campaigns that drive revenue
Why Join This Course?
The Marketo Beginners Course is only a commitment of four half-day sessions that explores the skills critical to navigate and work in the Marketo Engage Platform. It’s the fastest and most efficient route to get a team member in the know with:
- Email marketing
- Program development
- Revenue metrics and attribution
- Lead qualification
Upon completing the course, marketers understand Marketo Engage’s marketing automation methodology, and have the skills to execute campaigns that drive revenue.
Who Should take this Course?
This course is ideal for anyone who will be working in Marketo but is unfamiliar with its features, and needs a quick-start to work within the automation platform.
What do you need to take this Course?
This course requires a commitment of 16 hours of class time, delivered virtually over four days in 4-hour sessions. In addition to a connected device, we recommend a headset, second screen or monitor, mouse and pop-ups enabled to get the most out of this course.
Course Curriculum
Module 1: Marketo Overview
Marketo tour
Marketo terminology
Demo of help and resources
Module 3: Database
How leads are created
Activity log
Lists (system, group smart and static)
Segmentations
Module 5: Creative Assets
Overview of creative assets
Forms in depth
Landing pages in depth
Emails in depth
Module 7: Engagement Program
Setting up an engagement program
Streams, cadence and communication limits
Managing leads
Navigating analytics
Module 9: Testing Emails and LPs
AB testing guide
Email A/B testing in depth
Module 11: Reporting & Analytics
Reporting types and settings in-depth
Customizing reporting
Module 13: Data Management
Data management and preventing bad data
Module 2: Organization and Governance
Naming conventions
Asset hierarchy and program foldering
Module 4: Program Overview
Email, engagement, event and default programs overview
Program tags and period costs
Tracking program acquisition
Automating programs with smart campaigns
Module 6: Email Send Program
Creating emails in depth
Module 8: Event Program
Setting up an engagement program
Streams, cadence and communication limits
Managing leads
Navigating analytics
Module 10: Default Program
Creating campaigns in default programs
Campaign flow steps and best practices
Module 12: Tokens
Tokens in depth
Nesting and folder tokens
Tokens in flow steps
Meet Your Instructors
ReAnnita Latham
ReAnnita is Manager, Growth Markets at The Pedowitz Group, where she puts over 25 years of technology and automation experience to work helping clients achieve more with less from acquisition to advocacy while driving measurable results. She is a Marketo Certified Expert, Salesforce Certified Administrator, Salesforce Certified Pardot Specialist as well as an Adobe Professional certified as an Adobe Experience Manager Business Practictioner and an Adobe Experince Manager Front-End Developer. ReAnnity loves superhero movies, gardening and fast cars and resides in Hampton, GA.
Meredith Rhodes
Meredith is a Marketing Operations Consultant at The Pedowitz Group, where she helps clients drive revenue with lead management and marketing automation strategy. She is certified in Marketo and Adobe Experience Manager and is located in Columbia, South Carolina.
Upcoming Virtual Classroom Dates
JUNE 1ST-4TH
Monday, June 1st, 10:00 am – 2:00 pm ET
Tuesday, June 2nd, 10:00 am – 2:00 pm ET
Wednesday, June 3rd, 10:00 am – 2:00 pm ET
Thursday, June 4th, 10:00 am – 2:00 PM ET
Course Instructor: Meredith Rhodes
Cost: $1,500