Jumpstart your skills and build engaging campaigns with this live, instructor-led, online course that dives into core functions on the Marketo Engage platform.
Why Join This Course?
The Marketo Beginners Course is a commitment of only four half-day sessions that explores the skills critical to navigate and work in the Marketo Engage Platform. It’s the fastest and most efficient route to get a team member in the know with:
- Email marketing best practices
- Program development
- Revenue metrics and attribution
- Lead qualification
Upon completing the course, you’ll understand Marketo Engage’s marketing automation methodology, and have the skills to execute campaigns that drive revenue.
We also offer more advanced-level training, as well as MCE Exam Prep.
Want us to help you do more? Try our consulting services!
Who Should take this Course?
This course is ideal for anyone who will be working in Marketo but is unfamiliar with its features, and needs a quick-start to work within the automation platform.
What do you need to take this Course?
No prior knowledge of Marketo is necessary. And, you don’t even need an instance of Marketo. We’ll provide access to a sandbox for the duration of the course so you can learn. To succeed with this course, all you need is time.
This course requires a commitment of 16 hours of class time, delivered virtually over four days in 4-hour sessions. In addition to a connected device, we recommend a headset, second screen or monitor, mouse and pop-ups enabled to get the most out of this course.
Course Curriculum
Module 1: Marketo Overview
Marketo tour
Marketo terminology
Demo of help and resources
Module 2: Organization and Governance
Naming conventions
Asset hierarchy and program foldering
Module 3: Database
How leads are created
Activity log
Lists (system, group smart and static)
Segmentations
Module 4: Program Overview
Email, engagement, event and default programs overview
Program tags and period costs
Tracking program acquisition
Automating programs with smart campaigns
Module 5: Creative Assets
Overview of creative assets
Forms in depth
Landing pages in depth
Emails in depth
Module 6: Email Send Program
Creating emails in depth
Module 7: Engagement Program
Setting up an engagement program
Streams, cadence and communication limits
Managing leads
Navigating analytics
Module 8: Event Program
Setting up an engagement program
Streams, cadence and communication limits
Managing leads
Navigating analytics
Module 9: Testing Emails and LPs
AB testing guide
Email A/B testing in depth
Module 10: Default Program
Creating campaigns in default programs
Campaign flow steps and best practices
Module 11: Reporting & Analytics
Reporting types and settings in-depth
Customizing reporting
Module 12: Tokens
Tokens in depth
Nesting and folder tokens
Tokens in flow steps
Module 13: Data Management
Data management and preventing bad data
Meet Your Instructors
Michelle Lewis
Manager, Marketo Practice Lead
Michelle is the Marketo Practice Lead at The Pedowitz Group, where she provides hands on subject matter expertise to clients in addition to leading our team. She is certified in Marketo and Eloqua and has helped teach innumerable training classes and over 50 students.
Fun fact: Michelle can speed read pig Latin!
Meredith Rhodes
Marketing Operations Consultant
Meredith is a Marketing Operations Consultant at The Pedowitz Group, where she helps clients drive revenue with lead management and marketing automation strategy.
She is certified in Marketo and Adobe Experience Manager and is located in Columbia, South Carolina.
Kristina Neahr
Consultant, Marketing and Sales Operations
Kristina is a Marketing Operations Consultant at the Pedowitz Group, specializing in Campaign Implementation & Management. She is certified in Marketo with 10+ years of experience, Salesforce Marketing Cloud, and Microsoft Dynamics 365, and lives south of Atlanta with her husband and two boys.
Mike Culbert
Mike works with many of TPG’s clients on Marketo Engage, optimizing underlying processes, building scalable databases and programs, and driving attributable revenue.
He’s been a Marketo Certified Expert since 2018 and boasts hundreds of successful engagements to his credit.
Upcoming Virtual Classroom Dates
Interested in training for a group? Contact us with which class you’re thinking of!
July 11 - 14
10:00 am – 2:00 pm ET
Cost: $1500
Aug 8 - 11
10:00 am – 2:00 pm ET
Cost: $1500
Sept 12 - 15
10:00 am – 2:00 pm ET
Cost: $1500
Frequently Asked Questions
What can I expect from the Virtual Classroom learning experience?
The Virtual Classroom is led by a highly experienced, certified instructor who will guide you through the content and answer your questions in real-time. The course requires a commitment of 16 hours over four days in 4-hour sessions.
The sessions are not recorded, but we will answer any questions you have throughout the 16 hours – so be prepared for some note-taking!
How much does the course cost?
How do I convince my boss I need this course?
The Pedowitz Group is a Marketo Platinum Partner and 3x Partner of the Year. Our team of certified experts specialize in leveraging marketing automation to drive more proven revenue.
With the investment in this live, expert-led course, you’ll quickly build the skills that are critical to navigate Marketo Engage and execute results-driving campaigns.
Do I get access to Marketo?
With the hands-on training, you do! However, this is only for the duration of the course, so we only recommend marketers with dedicated access to the tool (or soon-to-be access) enroll.
