Jumpstart your skills and build engaging campaigns with this live, instructor-led, online course that dives into core functions on the Marketo Engage platform.
Why Join This Course?
The Marketo Beginners Course is a commitment of only four half-day sessions that explores the skills critical to navigate and work in the Marketo Engage Platform. It’s the fastest and most efficient route to get a team member in the know with:
- Email marketing
- Program development
- Revenue metrics and attribution
- Lead qualification
Upon completing the course, marketers understand Marketo Engage’s marketing automation methodology, and have the skills to execute campaigns that drive revenue.
We also offer more advanced-level training, as well as MCE Exam Prep.
Who Should take this Course?
This course is ideal for anyone who will be working in Marketo but is unfamiliar with its features, and needs a quick-start to work within the automation platform.
What do you need to take this Course?
No prior knowledge of Marketo is necessary. And, you don’t even need an instance of Marketo. We’ll provide access to a sandbox for the duration of the course so you can learn. To succeed with this course, all you need is time.
This course requires a commitment of 16 hours of class time, delivered virtually over four days in 4-hour sessions. In addition to a connected device, we recommend a headset, second screen or monitor, mouse and pop-ups enabled to get the most out of this course.
Course Curriculum
Module 1: Marketo Overview
Marketo tour
Marketo terminology
Demo of help and resources
Module 2: Organization and Governance
Naming conventions
Asset hierarchy and program foldering
Module 3: Database
How leads are created
Activity log
Lists (system, group smart and static)
Segmentations
Module 4: Program Overview
Email, engagement, event and default programs overview
Program tags and period costs
Tracking program acquisition
Automating programs with smart campaigns
Module 5: Creative Assets
Overview of creative assets
Forms in depth
Landing pages in depth
Emails in depth
Module 6: Email Send Program
Creating emails in depth
Module 7: Engagement Program
Setting up an engagement program
Streams, cadence and communication limits
Managing leads
Navigating analytics
Module 8: Event Program
Setting up an engagement program
Streams, cadence and communication limits
Managing leads
Navigating analytics
Module 9: Testing Emails and LPs
AB testing guide
Email A/B testing in depth
Module 10: Default Program
Creating campaigns in default programs
Campaign flow steps and best practices
Module 11: Reporting & Analytics
Reporting types and settings in-depth
Customizing reporting
Module 12: Tokens
Tokens in depth
Nesting and folder tokens
Tokens in flow steps
Module 13: Data Management
Data management and preventing bad data
Meet Your Instructors
Charlotte LaViolette
Senior Consultant, Marketing & Sales Operations
Charlotte LaViolette is a Senior Consultant, Marketing & Sales Operations at The Pedowitz Group, where she works with a variety of clients to align, design and optimize Sales and Marketing processes within technology stacks to ensure customer success and results. She is a Marketo Certified Expert, Marketo Certified Solution Architect, Salesforce Sales Cloud Amin Certified, Salesforce Certified Pardot Specialist, Salesforce Certified Pardot Consultant and has helped teach hundreds of students since 2016 on Marketo and Marketo Best practices.
Charlotte loves to talk about her dogs, enjoys home improvement projects and planning her next big vacation adventure.
Michelle Lewis
Senior Consultant, Marketing and Sales Operations
Michelle is a Senior Consultant at The Pedowitz Group, where she provides hands on subject matter expertise to clients. She is certified in Marketo and Eloqua and has helped teach innumerable training classes and over 50 students. Fun fact, Michelle can speed read pig Latin.
Meredith Rhodes
Marketing Operations Consultant
Meredith is a Marketing Operations Consultant at The Pedowitz Group, where she helps clients drive revenue with lead management and marketing automation strategy.
She is certified in Marketo and Adobe Experience Manager and is located in Columbia, South Carolina.
Upcoming Virtual Classroom Dates
Apr. 5 - 8, 2021
10:00 am – 2:00 pm ET
Course Instructor:
Charlotte LaViolette
Cost: $1500
May 3 - 6, 2021
10:00 am – 2:00 pm ET
Course Instructor:
Michelle Lewis
Cost: $1500
Jun. 7 - 10, 2021
10:00 am – 2:00 pm ET
Course Instructor:
Meredith Rhodes
Cost: $1500
Frequently Asked Questions
What can I expect from the Virtual Classroom learning experience?
How much does the course cost?
How do I convince my boss I need this course?
The Pedowitz Group is a Marketo Platinum Partner and 3x Partner of the Year. Our team of certified experts specialize in leveraging marketing automation to drive more proven revenue.
With the investment in this live, expert-led course, you’ll quickly build the skills that are critical to navigate Marketo Engage and execute results-driving campaigns.
