Marketo Engage for Beginners

This live instructor-led, online digital course dives into the core functions on the Marketo Engage marketing automation platform and jumpstarts your skillset to build engaging campaigns that drive revenue

Our marketing automation consulting covers Marketo Engage with implementation, training, migration, and optimization, an Adobe staple used by many leading companies

Why Join This Course?

The Marketo Beginners Course is only a commitment of four half-day sessions that explores the skills critical to navigate and work in the Marketo Engage Platform. It’s the fastest and most efficient route to get a team member in the know with:

  • Email marketing
  • Program development
  • Revenue metrics and attribution
  • Lead qualification

Upon completing the course, marketers understand Marketo Engage’s marketing automation methodology, and have the skills to execute campaigns that drive revenue.

Who Should take this Course?

This course is ideal for anyone who will be working in Marketo but is unfamiliar with its features, and needs a quick-start to work within the automation platform.

What do you need to take this Course?

This course requires a commitment of 16 hours of class time, delivered virtually over four days in 4-hour sessions. In addition to a connected device, we recommend a headset, second screen or monitor, mouse and pop-ups enabled to get the most out of this course.

Course Curriculum

Module 1: Marketo Overview

Marketo tour
Marketo terminology
Demo of help and resources

Module 3: Database

How leads are created
Activity log
Lists (system, group smart and static)
Segmentations

Module 5: Creative Assets

Overview of creative assets
Forms in depth
Landing pages in depth
Emails in depth

Module 7: Engagement Program

Setting up an engagement program
Streams, cadence and communication limits
Managing leads
Navigating analytics

Module 9: Testing Emails and LPs

AB testing guide
Email A/B testing in depth

Module 11: Reporting & Analytics

Reporting types and settings in-depth
Customizing reporting

Module 13: Data Management

Data management and preventing bad data

Module 2: Organization and Governance

Naming conventions
Asset hierarchy and program foldering

Module 4: Program Overview

Email, engagement, event and default programs overview
Program tags and period costs
Tracking program acquisition
Automating programs with smart campaigns

Module 6: Email Send Program

Creating emails in depth

Module 8: Event Program

Setting up an engagement program
Streams, cadence and communication limits
Managing leads
Navigating analytics

Module 10: Default Program

Creating campaigns in default programs
Campaign flow steps and best practices

Module 12: Tokens

Tokens in depth
Nesting and folder tokens
Tokens in flow steps

Meet Your Instructors

ReAnnita Latham

Manager, Growth Markets

ReAnnita is Manager, Growth Markets at The Pedowitz Group, where she puts over 25 years of technology and automation experience to work helping clients achieve more with less from acquisition to advocacy while driving measurable results. She is a Marketo Certified Expert, Salesforce Certified Administrator, Salesforce Certified Pardot Specialist as well as an Adobe Professional certified as an Adobe Experience Manager Business Practictioner and an Adobe Experince Manager Front-End Developer. ReAnnity loves superhero movies, gardening and fast cars and resides in Hampton, GA.

Meredith Rhodes

Marketing Operations Consultant

Meredith is a Marketing Operations Consultant at The Pedowitz Group, where she helps clients drive revenue with lead management and marketing automation strategy. She is certified in Marketo and Adobe Experience Manager and is located in Columbia, South Carolina.

Upcoming Virtual Classroom Dates

JUNE 1ST-4TH

Monday, June 1st, 10:00 am – 2:00 pm ET

Tuesday, June 2nd, 10:00 am – 2:00 pm ET

Wednesday, June 3rd, 10:00 am – 2:00 pm ET

Thursday, June 4th, 10:00 am – 2:00 PM ET

Course Instructor: Meredith Rhodes
Cost: $1,500