Jumpstart your skills and build engaging campaigns with this live, instructor-led, online course that dives into core functions on the Marketo Engage platform.
Why Join This Course?
The Marketo Beginners Course is a commitment of only four half-day sessions that explores the skills critical to navigate and work in the Marketo Engage Platform. It’s the fastest and most efficient route to get a team member in the know with:
- Email marketing
- Program development
- Revenue metrics and attribution
- Lead qualification
Upon completing the course, marketers understand Marketo Engage’s marketing automation methodology, and have the skills to execute campaigns that drive revenue.
We also offer more advanced-level training, as well as MCE Exam Prep.
Who Should take this Course?
This course is ideal for anyone who will be working in Marketo but is unfamiliar with its features, and needs a quick-start to work within the automation platform.
What do you need to take this Course?
No prior knowledge of Marketo is necessary. And, you don’t even need an instance of Marketo. We’ll provide access to a sandbox for the duration of the course so you can learn. To succeed with this course, all you need is time.
This course requires a commitment of 16 hours of class time, delivered virtually over four days in 4-hour sessions. In addition to a connected device, we recommend a headset, second screen or monitor, mouse and pop-ups enabled to get the most out of this course.
Course Curriculum
Module 1: Marketo Overview
Marketo tour
Marketo terminology
Demo of help and resources
Module 2: Organization and Governance
Naming conventions
Asset hierarchy and program foldering
Module 3: Database
How leads are created
Activity log
Lists (system, group smart and static)
Segmentations
Module 4: Program Overview
Email, engagement, event and default programs overview
Program tags and period costs
Tracking program acquisition
Automating programs with smart campaigns
Module 5: Creative Assets
Overview of creative assets
Forms in depth
Landing pages in depth
Emails in depth
Module 6: Email Send Program
Creating emails in depth
Module 7: Engagement Program
Setting up an engagement program
Streams, cadence and communication limits
Managing leads
Navigating analytics
Module 8: Event Program
Setting up an engagement program
Streams, cadence and communication limits
Managing leads
Navigating analytics
Module 9: Testing Emails and LPs
AB testing guide
Email A/B testing in depth
Module 10: Default Program
Creating campaigns in default programs
Campaign flow steps and best practices
Module 11: Reporting & Analytics
Reporting types and settings in-depth
Customizing reporting
Module 12: Tokens
Tokens in depth
Nesting and folder tokens
Tokens in flow steps
Module 13: Data Management
Data management and preventing bad data
Meet Your Instructors
Michelle Lewis
Senior Consultant, Marketing and Sales Operations
Michelle is a Senior Consultant at The Pedowitz Group, where she provides hands on subject matter expertise to clients. She is certified in Marketo and Eloqua and has helped teach innumerable training classes and over 50 students. Fun fact, Michelle can speed read pig Latin.
Caitlin Poliska
Senior Director, Marketing & Sales Operations, Adobe Practice Lead
Caitlin Poliska is the Senior Director, Marketing & Sales Operations, Adobe Practice Lead at The Pedowitz Group, where she Leads the Marketing Operations team and Adobe Practice, responsible for driving revenue, customer success and satisfaction.
She leads a team of marketing and technical experts, who are consistently recognized as the industry’s best. She is a Marketo Certified Expert, Marketo Certified Solution Architect, Salesforce Sales Cloud Amin Certified and has helped teach hundreds of students since 2013 on Marketo and Marketo Best practices. Caitlin loves to travel and has been to 49 US States and 20 Countries.
BeHai Ligas
Director of Training & Development
BeHai Ligas is the Director of Training and Development at The Pedowitz Group, where she works on supporting the growth and development of TPG’s client base as well as the internal team at TPG.
She is a certified consultant for Salesforce Pardot as well as a certified instructor for Salesforce Pardot by the Salesforce Education team. She is also a certified instructor and solution architect for Adobe Marketo Engage.
Upcoming Virtual Classroom Dates
FEB. 1 - 4, 2021
10:00 am – 2:00 pm ET
Course Instructor:
Caitlin Poliska
Cost: $1500
MAR. 8 - 11, 2021
10:00 am – 2:00 pm ET
Course Instructor:
BeHai Ligas
Cost: $1500
Frequently Asked Questions
What can I expect from the Virtual Classroom learning experience?
How much does the course cost?
How do I convince my boss I need this course?
The Pedowitz Group is a Marketo Platinum Partner and 3x Partner of the Year. Our team of certified experts specialize in leveraging marketing automation to drive more proven revenue.
With the investment in this live, expert-led course, you’ll quickly build the skills that are critical to navigate Marketo Engage and execute results-driving campaigns.