Marketo Engage for Beginners

Jumpstart your skills and build engaging campaigns with this live, instructor-led, online course that dives into core functions on the Marketo Engage platform.

Our marketing automation consulting covers Marketo Engage with implementation, training, migration, and optimization, an Adobe staple used by many leading companies

Why Join This Course?

The Marketo Beginners Course is a commitment of only four half-day sessions that explores the skills critical to navigate and work in the Marketo Engage Platform. It’s the fastest and most efficient route to get a team member in the know with:

  • Email marketing best practices
  • Program development
  • Revenue metrics and attribution
  • Lead qualification

Upon completing the course, you’ll understand Marketo Engage’s marketing automation methodology, and have the skills to execute campaigns that drive revenue.

We also offer more advanced-level training, as well as MCE Exam Prep.

Want us to help you do more? Try our consulting services!

Who Should take this Course?

This course is ideal for anyone who will be working in Marketo but is unfamiliar with its features, and needs a quick-start to work within the automation platform.

What do you need to take this Course?

No prior knowledge of Marketo is necessary. And, you don’t even need an instance of Marketo. We’ll provide access to a sandbox for the duration of the course so you can learn. To succeed with this course, all you need is time.

This course requires a commitment of 16 hours of class time, delivered virtually over four days in 4-hour sessions. In addition to a connected device, we recommend a headset, second screen or monitor, mouse and pop-ups enabled to get the most out of this course.

Course Curriculum

Module 1: Marketo Overview

Marketo tour
Marketo terminology
Demo of help and resources

Module 2: Organization and Governance

Naming conventions
Asset hierarchy and program foldering

Module 3: Database

How leads are created
Activity log
Lists (system, group smart and static)

Module 4: Program Overview

Email, engagement, event and default programs overview
Program tags and period costs
Tracking program acquisition
Automating programs with smart campaigns

Module 5: Creative Assets

Overview of creative assets
Forms in depth
Landing pages in depth
Emails in depth

Module 6: Email Send Program

Creating emails in depth

Module 7: Engagement Program

Setting up an engagement program
Streams, cadence and communication limits
Managing leads
Navigating analytics

Module 8: Event Program

Setting up an engagement program
Streams, cadence and communication limits
Managing leads
Navigating analytics

Module 9: Testing Emails and LPs

AB testing guide
Email A/B testing in depth

Module 10: Default Program

Creating campaigns in default programs
Campaign flow steps and best practices

Module 11: Reporting & Analytics

Reporting types and settings in-depth
Customizing reporting

Module 12: Tokens

Tokens in depth
Nesting and folder tokens
Tokens in flow steps

Module 13: Data Management

Data management and preventing bad data

Meet Your Instructors

Michelle Lewis

Manager, Marketo Practice Lead

Michelle is the Marketo Practice Lead at The Pedowitz Group, where she provides hands on subject matter expertise to clients in addition to leading our team. She is certified in Marketo and Eloqua and has helped teach innumerable training classes and over 50 students.

Fun fact: Michelle can speed read pig Latin!

Meredith Rhodes

Marketing Operations Consultant

Meredith is a Marketing Operations Consultant at The Pedowitz Group, where she helps clients drive revenue with lead management and marketing automation strategy.

She is certified in Marketo and Adobe Experience Manager and is located in Columbia, South Carolina.

BeHai Ligas teaches many courses for The Pedowitz Group and partners, including Pardot / Salesforce

Kristina Neahr

Consultant, Marketing and Sales Operations

Kristina is a Marketing Operations Consultant at the Pedowitz Group, specializing in Campaign Implementation & Management. She is certified in Marketo with 10+ years of experience, Salesforce Marketing Cloud, and Microsoft Dynamics 365, and lives south of Atlanta with her husband and two boys.

Mike Culbert

Mike works with many of TPG’s clients on Marketo Engage, optimizing underlying processes, building scalable databases and programs, and driving attributable revenue.

He’s been a Marketo Certified Expert since 2018 and boasts hundreds of successful engagements to his credit.

Upcoming Virtual Classroom Dates

Interested in training for a group? Contact us with which class you’re thinking of!

Feb 6-9

10:00 am – 2:00 pm ET

Cost: $1,500

Mar 13-16

10:00 am – 2:00 pm ET

Cost: $1,500

Apr 10-13

10:00 am – 2:00 pm ET

Cost: $1,500

May 8-11

10:00 am – 2:00 pm ET

Cost: $1,500

Jun 12-15

10:00 am – 2:00 pm ET

Cost: $1,500

Jul 10-13

10:00 am – 2:00 pm ET

Cost: $1,500

Aug 7-10

10:00 am – 2:00 pm ET

Cost: $1,500

Sep 11-14

10:00 am – 2:00 pm ET

Cost: $1,500

Oct 2-5

10:00 am – 2:00 pm ET

Cost: $1,500

Frequently Asked Questions

What can I expect from the Virtual Classroom learning experience?

The Virtual Classroom is led by a highly experienced, certified instructor who will guide you through the content and answer your questions in real-time. The course requires a commitment of 16 hours over four days in 4-hour sessions.

The sessions are not recorded, but we will answer any questions you have throughout the 16 hours – so be prepared for some note-taking!

How much does the course cost?
The investment in the course is $1,500. This course is the most efficient and effective way to jumpstart the skills you need to drive more revenue with Marketo Engage.
How do I convince my boss I need this course?

The Pedowitz Group is a Marketo Platinum Partner and 3x Partner of the Year. Our team of certified experts specialize in leveraging marketing automation to drive more proven revenue.

With the investment in this live, expert-led course, you’ll quickly build the skills that are critical to navigate Marketo Engage and execute results-driving campaigns.

Do I get access to Marketo?

With the hands-on training, you do! However, this is only for the duration of the course, so we only recommend marketers with dedicated access to the tool (or soon-to-be access) enroll.