Key Performance Indicators 101

Drive results and value to help your organization achieve growth goals and advance your KPI expertise.

Available On-Demand

Why should I care about Key Performance Indicators?

Defining and aligning Key Performance Indicators (KPIs) from the CEO level down to each employee, the KPI Waterfall Effect, is a new skill and methodology. This new type of dialogue should take place within every organization.

Certification in this methodology will help enable corporate alignment among the teams. With this methodology in place, each employee will have a better understanding of their roles and responsibilities as it relates to how the company will achieve the CEO’s goals and visions

How will Key Performance Indicators help me?

As a marketer, you will be responsible for measuring and optimizing a variety of tactics, channels and campaigns. Knowing which KPIs matter and how to measure them will help you establish credibility and expertise. 

You will be able to answer questions, such as:

  • What is our most cost-effective marketing channel?
  • How is the lead quality for sales?
  • What is the best channel for building awareness?
  • What is the most efficient way to drive customer engagement? Is it also the most effective?
  • Which campaign brought in the best return last year? Last quarter? How are we trending for this quarter?
  • How is our win/loss ratio trending?
  • What is our lifetime value?
  • What is our current NPS score and how are we trending?
  • What is the current MROI?
  • And, how has marketing attributed to revenue?

What will I learn in this course?

Throughout this course you will acquire the skills and the necessary knowledge to differentiate yourself from other professionals through a structured approach to measuring performance.

This course covers the following topics:

  • KPI Terminology: Understanding the foundation of specific words and their definitions will enable you to have more successful outcome.
  • KPI Strategy: the Waterfall Effect: See how my strategic journey with proven results. can help you.
  • Trusting the Data: Mitigation of Obstacles: Understand the value of strong data and how it correlates to success.
  • Crawl, Walk, Run, Fly: Developing the RIGHT KPIs: Review the phased approach in developing the right KPIs for your team.
  • KPI Dashboard and Framework: As an outcome of this course, you will create your own waterfall effect for your organization.

Drive results and value for your organization with Key Performance Indicators 101.

Take the course at the time and pace that works for you with our On Demand course.

Course Curriculum

Module 1: Course Introduction

Lesson 1: Course Overview

Module 2: KPI Terminology

Lesson 1: Learning Objectives

Lesson 2: KPI Terminology and Definitions

Lesson 3: Quiz

Module 3: KPI Strategy - The Waterfall Effect

Lesson 1: Learning Objectives

Lesson 2: The Waterfall Effect

Lesson 3: Quiz

Module 4: Trusting the Data

Lesson 1: Learning Objectives

Lesson 2: Data and Mitigating Data Obstacles

Lesson 3: Quiz

Module 5: KPI Dashboard

Lesson 1: Learning Objectives

Lesson 2: Framework, Reading Trends and Outcomes

Lesson 3: Guidebook and Design Guide

Lesson 4: Quiz

Meet Your Instructor

Tracy A. Wehringer

Senior Strategist and Value Engineer

Tracy uses her more than 30 years’ experience in helping clients reach their revenue goals and grow their business using revenue marketing best practices. As a strategist focused on performance and talent for optimizing short/long-term return, Tracy has held senior-level marketing titles with several global enterprise companies and has sat on two boards for over five years.

Her expertise includes revenue marketing, business transformation, data analytics and KPI strategy, digital marketing, digital CX, process design, functional alignment, and Six Sigma.

Drive results and value for your organization with Key Performance Indicators 101.

Take the course at the time and pace that works for you with our On Demand course.

Frequently Asked Questions

Who should take this course?

We recommend this course for:  

  • Teams or individuals who want to better understand KPIs, company alignment, and how to create an aligned enterprise.   
  • New senior managers or leaders who are establishing, leading, and managing performance management or trying to improve enterprise performance.   
Why learn about Key Performance Indicators?

There has never been a better time to accelerate your career in KPI development the KPI Waterfall Effect. Earning a certification is a great way to do just that. It also demonstrates to your employer that you are interested in expanding your overall expertise.   

What is the course schedule?

The course is on demand. You can start and finish the course on your own timeline.

How much does the course cost?

We’re passionate about revenue marketing and equal access to high-quality marketing education, so this course is being offered to you at no cost.

How long do I have access to the course?

There is no expiration for your access to Key Performance Indicators 101.

Is there a test to become certified?

Yes, there will be a quiz at the end of the course.

Will I get a certificate?

Yes, everyone who takes the course and passes the quiz will receive their Key Performance Indicators 101 certification.