How to Improve Your Email Engagement

Drive up customer and prospect engagement with emails requires a focus on increasing deliverability, open rates, and click-through rates.

Our marketing automation consulting covers Marketo Engage with implementation, training, migration, and optimization, an Adobe staple used by many leading companies

Why Improving Your Email Engagement Should Matter to You?

Communicating with your database should be done thoughtfully and strategically. If you’re batching and blasting in this day and age, you need to stop. You’re killing your deliverability and reputation by sending emails without focus content or audience.

How well can you answer the following questions?

  • Do you know what your benchmark metrics and stats are?
  • Do you know how well you compare to others in your industry?
  • Have you set your own goals and know how to measure your success?
  • Do you know what you can do to improve your engagement and reach your goals?

 

What Will I Learn In This Course?

This course helps your team understand and set the right goals and metrics to improve your overall email engagement through our experience with hundreds of clients over the years and with industry best practices in mind.

In the course, learn more about:

  • Deliverability
  • Email Benchmarks
  • Analyzing Data
  • Email Structure
  • Personalization
  • A/B Testing

This course will help you build better emails using best practices and A/B testing, which should help increase your deliverability, opens, and click-throughs.

Ready to drive email enagement?

TAKE THE COURSE AT THE TIME AND PACE THAT WORKS FOR YOU WITH OUR ON DEMAND COURSE.

Course Curriculum

Module 1: Deliverability

Lesson 1: Learning Objectives
Lesson 2: Deliverability Overview
Lesson 3: Quiz

Module 2: Email Benchmarks

Lesson 1: Learning Objectives
Lesson 2: Benchmarks
Lesson 3: Set Your Own Benchmarks
Lesson 4: Quiz

Module 3: Analyzing the Data

Lesson 1: Learning Objectives
Lesson 2: Analyze and Report
Lesson 3: Setting Goals and Metrics
Lesson 4: Known Issues with Data
Lesson 5: Quiz

Module 4: The Email Structure

Lesson 1: Learning Objectives
Lesson 2: Best Practices – Anatomy of an Email
Lesson 3: Best Practices – Sender Information
Lesson 4: Best Practices – Subject Lines and Preheaders
Lesson 5: Best Practices – Email Body
Lesson 6: Best Practices – Footers
Lesson 7: Best Practices – Images
Lesson 8: Analyzing Bad Emails
Lesson 9: Email Best Practices Checklist
Lesson 10: Extra Best Practices
Lesson 11: Quiz

Module 5: Personalization

Lesson 1: Learning Objectives
Lesson 2: Importance of Personalization
Lesson 3: How to Personalize
Lesson 4: Personalizing Subject Lines
Lesson 5: Personalization Don’ts
Lesson 6: Quiz

Module 6: A/B Testing

Lesson 1: Learning Objectives
Lesson 2: Why A/B Test?
Lesson 3: A/B Testing Basics
Lesson 4: Creating the A/B Test
Lesson 5: Determining the Winner
Lesson 6: Quiz

Module 7: Course Wrap

Lesson 1: Next Steps
Lesson 2: Download Course Materials

Meet Your Instructors

Tara Crunk

Senior Consultant, Marketing and Sales Operations

Tara is a Senior Consultant with the Pedowtz Group with over 25 years of development and technical experience. She is a powerhouse on the Marketo Engage platform as well as a master of many programming languages such as SQL, VB, and C#. She is also a certified Salesforce Admin and Pardot Consultant.

Ready to drive email enagement?

TAKE THE COURSE AT THE TIME AND PACE THAT WORKS FOR YOU WITH OUR ON DEMAND COURSE.

Frequently Asked Questions

When does the course start and finish?

The course starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.

How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.

What if I am unhappy with the course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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Learn about TPG and meet the team.

Careers

Discover career openings with TPG.

Newsroom

Our latest thought leadership.

History

Explore our award-winning history.

Partners

Learn more about TPG’s Partners.

Ready to transform into a digital revenue machine?

 

Learn how TPG empowers digital revenue delivery through a blend of strategy, technology and execution.