Email Engagement Up, Headaches Down

Drive more customer and prospect engagement by increasing deliverability, open rates, and click-through rates. This course shows you how!

Our marketing automation consulting covers Marketo Engage with implementation, training, migration, and optimization, an Adobe staple used by many leading companies

Why Does Improving Your Email Engagement Matter?

Communicating with known contacts in your database should be done thoughtfully and strategically. If you’re batching and blasting in this day and age, you need to stop. You’re killing your deliverability and reputation by sending emails without focus content or audience.

How well can you answer the following questions?

  • Do you know what your benchmark metrics and stats are?
  • Do you know how well you compare to others in your industry?
  • Have you set your own goals and know how to measure your success?
  • Do you know what you can do to improve your engagement and reach your goals?

 As marketers cope with cookieless advertising, email is only going to grow in importance!

What Will I Learn In This Course?

This course helps your team understand and set the right goals and metrics to improve your overall email engagement through our experience with hundreds of clients over the years and with industry best practices in mind.

In the course, learn more about:

  • Deliverability
  • Email Benchmarks
  • Analyzing Data
  • Email Structure
  • Personalization
  • A/B Testing

This course will help you build better emails using best practices and A/B testing, which should help increase your deliverability, opens, and click-throughs.

Ready for better email enagement?


Course Curriculum

Module 1: Deliverability

Lesson 1: Learning Objectives
Lesson 2: Deliverability Overview
Lesson 3: Quiz

Module 2: Email Benchmarks

Lesson 1: Learning Objectives Lesson 2: Benchmarks Lesson 3: Set Your Own Benchmarks Lesson 4: Quiz

Module 3: Analyzing the Data

Lesson 1: Learning Objectives Lesson 2: Analyze and Report Lesson 3: Setting Goals and Metrics Lesson 4: Known Issues with Data Lesson 5: Quiz

Module 4: The Email Structure

Lesson 1: Learning Objectives Lesson 2: Best Practices – Anatomy of an Email Lesson 3: Best Practices – Sender Information Lesson 4: Best Practices – Subject Lines and Preheaders Lesson 5: Best Practices – Email Body Lesson 6: Best Practices – Footers Lesson 7: Best Practices – Images Lesson 8: Analyzing Bad Emails Lesson 9: Email Best Practices Checklist Lesson 10: Extra Best Practices Lesson 11: Quiz

Module 5: Personalization

Lesson 1: Learning Objectives Lesson 2: Importance of Personalization Lesson 3: How to Personalize Lesson 4: Personalizing Subject Lines Lesson 5: Personalization Don’ts Lesson 6: Quiz

Module 6: A/B Testing

Lesson 1: Learning Objectives Lesson 2: Why A/B Test? Lesson 3: A/B Testing Basics Lesson 4: Creating the A/B Test Lesson 5: Determining the Winner Lesson 6: Quiz

Module 7: Course Wrap

Lesson 1: Next Steps Lesson 2: Download Course Materials

Meet Your Instructors

Tara Crunk

Senior Consultant, Marketing and Sales Operations

Tara is a Senior Consultant with the Pedowtz Group with over 25 years of development and technical experience. She is a powerhouse on the Marketo Engage platform as well as a master of many programming languages such as SQL, VB, and C#. She is also a certified Salesforce Admin and Pardot Consultant.

Ready to drive email enagement?


Frequently Asked Questions

When does the course start and finish?

The course starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.

How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.

What if I am unhappy with the course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.