As an administrator for the Marketo Engage marketing automation platform, you need the advanced skills and strategic insight you’ll gain from this instructor-led, online digital course.
Why Improving Your Email Engagement Should Matter to You?
Communicating with your database should be done thoughtfully and strategically. If you’re batching and blasting in this day and age, you need to stop. You’re killing your deliverability and reputation by sending emails without focus content or audience.
How well can you answer the following questions?
- Do you know what your benchmark metrics and stats are?
- Do you know how well you compare to others in your industry?
- Have you set your own goals and know how to measure your success?
- Do you know what you can do to improve your engagement and reach your goals?
This course helps your team understand and set the right goals and metrics to improve your overall email engagement through our experience with hundreds of clients over the years and with industry best practices in mind.
In the course, learn more about:
- Deliverability
- Email Benchmarks
- Analyzing Data
- Email Structure
- Personalization
- A/B Testing
This course will help you build better emails using best practices and A/B testing, which should help increase your deliverability, opens, and click-throughs.
Whatever your schedule or learning style, we’ve got you covered.
Start improving your email engagement today by enrolling in this free course.
Course Curriculum
Module 1: Deliverability
Lesson 1: Learning Objectives
Lesson 2: Deliverability Overview
Lesson 3: Quiz
Module 3: Analyzing the Data
Lesson 1: Learning Objectives Lesson 2: Analyze and Report Lesson 3: Setting Goals and Metrics Lesson 4: Known Issues with Data Lesson 5: Quiz
Module 5: Personalization
Lesson 1: Learning Objectives Lesson 2: Importance of Personalization Lesson 3: How to Personalize Lesson 4: Personalizing Subject Lines Lesson 5: Personalization Don’ts Lesson 6: Quiz
Module 7: Course Wrap
Lesson 1: Next Steps Lesson 2: Download Course Materials
Module 2: Email Benchmarks
Lesson 1: Learning Objectives Lesson 2: Benchmarks Lesson 3: Set Your Own Benchmarks Lesson 4: Quiz
Module 4: The Email Structure
Lesson 1: Learning Objectives Lesson 2: Best Practices – Anatomy of an Email Lesson 3: Best Practices – Sender Information Lesson 4: Best Practices – Subject Lines and Preheaders Lesson 5: Best Practices – Email Body Lesson 6: Best Practices – Footers Lesson 7: Best Practices – Images Lesson 8: Analyzing Bad Emails Lesson 9: Email Best Practices Checklist Lesson 10: Extra Best Practices Lesson 11: Quiz
Module 6: A/B Testing
Lesson 1: Learning Objectives Lesson 2: Why A/B Test? Lesson 3: A/B Testing Basics Lesson 4: Creating the A/B Test Lesson 5: Determining the Winner Lesson 6: Quiz
Meet Your Instructors
Tara Crunk
Tara is a Senior Consultant with the Pedowtz Group with over 25 years of development and technical experience. She is a powerhouse on the Marketo Engage platform as well as a master of many programming languages such as SQL, VB, and C#. She is also a certified Salesforce Admin and Pardot Consultant.
Start the On-Demand Course for free
and start improving your email engagement today!
Frequently Asked Questions
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.