Google Analytics for Marketers

Go far beyond typical training with scalable solutions designed for greater insights.

Available On-Demand

Why Join This Course?

This course is designed to help you audit and optimize your Google Analytics dashboard for ROI. You’ll be able to conduct a self-audit to check if you are set up and configured properly to collect clean data.

Once you are confident that you have the correct configuration, this course will then help you identify the right metrics you need to measure ROI on your inbound initiatives.

In this course, you’ll learn how to:

  • Configure property settings
  • Configure view settings
  • Conduct a self-audit of your dashboard
  • Identify metrics
  • Set up goals
  • Optimize configuration for data cleanliness

Whatever your schedule or learning style, we’ve got you covered.

On-Demand Course

Course Curriculum

Module 1: Intro

Lesson 1: Overview

Module 2: GA Dashboards for Deeper Insights

Lesson 1: Objective

Lesson 2: Step 1 – Getting Started

Lesson 3: Step 2 – Verifying Your Goals

Lesson 4: Step 3 – Putting It All Together

Lesson 5: Quiz

Module 3: Google Analytics (GA) Self Audit

Lesson 1: Objectives

Lesson 2: Step 1 – GA Property Settings

Lesson 3: Step 2 – GA View Settings

Lesson 4: Quiz

Meet Your Instructors

Jon Searle

Jon’s our Senior Inbound Marketing Consultant with 20+ years’ experience solving complex, global challenges related to campaigns, SEO, analytics, and much more – with tens of millions in new realized revenue for clients across various verticals, from finance to manufacturing, medical to technology, and many more.

Also: Ask him about anything Star Wars. You’ll be glad you did!

Start the On-Demand Course for free

Frequently Asked Questions

When does the course start and finish?

The course starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.

How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.

What if I am unhappy with the course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.