Is Your Marketing

Built for Revenue?

Take the Revenue Marketing Assessment to Find Out.

Winning today means more than running campaigns — it requires a system that turns marketing into a predictable, scalable revenue driver.

This quick self-assessment will help you identify strengths, uncover gaps, and map your next steps toward full revenue maturity.

Walk away with clear insights, practical priorities, and a sharper path to growth.

RM6 · Revenue Marketing Maturity

Where does your
marketing actually
drive revenue?

Forty-nine questions. Six pillars. One honest answer about whether your marketing organization is built to generate pipeline — or built to generate impressions.

  • 49Questions
  • ~12mTo complete
  • 6Pillars scored
  • PDFDiagnostic
The RM6 maturity model — six pillars: Strategy, People, Process, Technology, Customer, Results

No sign-up. Get pillar scores instantly. Email only required if you want the PDF report.

Pillar 1 of 6

Strategy

Where you bet your revenue.

Up next: 7 questions · Estimated 2 minutes

STRATEGY PILLAR 1 / 6

RM6 Assessment

Your progress

RM6
    Overall progress
    0%

    Strategy

    Question 1 of 49

    How does your organization view marketing's role in revenue generation?

    Press 1–4 on your keyboard

    Your diagnostic

    OVERALL 0.0
    Traditional Marketing

    Strongest pillar

    Weakest pillar

    Spread (max — min)

    Pillar maturity gap. Wider = more uneven.

    Pillar by pillar — vs. the B2B benchmark.

    Your score on each pillar against the B2B median (1.4 across the 2025 Revenue Marketing Index, n=600 organizations).

    The diagnostic.

    Per pillar: what we're seeing in the data, what it means for your business, and three concrete moves you can ship next quarter.

    Want this on paper, ready for the CMO?

    Download the full PDF diagnostic. Pillar scores, sub-section breakdowns, written analysis, and the three moves per pillar — formatted to share with your leadership team.

    Or book a 30-min strategy call instead.