MARKETING ROI SOLUTIONS
Prove Your Power
with Marketing ROI
Linking marketing ROI directly from spend to sale is hard. The link looks more like a web of touchpoints than a straight line.
To secure the needed budget to keep that web capturing and nurturing prospects, you need to prove value. But how?
Align:
Your marketing leads to only one place: sales. Alignment isn’t just about improving ROI, it improves revenue overall.
Measure:
Everything has a metric, but some are more important than others. Make sure you’ve got the right metrics from the onset.
Strategize:
Do you suffer from:
Being the only expert at your organization for a given platform?
Constantly fixing tech issues vs generating leads?
Feeling more like an IT help desk than a strategic marketer?
Struggling to keep up with data and privacy compliance?
Their Proof is Your Promise
Demonstrating the value of marketing is our specialty. Here’s a few of our clients that’ve taken advantage.
From a strategic role, we knew where we wanted to be and knew we had a long way to reach that goal. The Pedowitz Group was the accelerator to help us get from A to B.
Rachel Dennis
Director Lead Generation, Getty Images
The Pedowitz Group gave us a fresh perspective on a new way to do marketing. We had both strategic and tactical decisions to make, and TPG guided us with best practices that we are now applying to our marketing teams around the world.
David Copley
Marketing Operations Manager, Tektronix
Solidify Marketing as an Investment,
Not an Expense
Too many organizations see marketing as a cost of doing business, rather than an investment in success. Expense centers fight for budget … while investments create value. For marketing, the top investments that produce return should be the strategies you focus on.
A process that’s not about credit, but about getting the right prospect into the right sales person’s hands at the right time.
Customer Experience
If your journey is a web, it’s your experience that provides the “stick.” From personas to content to tools, your digital conversations are dynamic.
Your online presence does the heavy lifting, so part of ROI is the process to support the new world order with tools and strategies that convert.
Why Marketing Isn't Meeting Leadership Expectations and What To Do About It
Proving ROI and making credible contributions to bottom-line growth has never been more critical. What’s holding marketing teams back from meeting leadership’s unprecedented expectations?
We surveyed 1,000 of your peers to find out.
Read the Revenue Marketing Index report to:
See where you stand among the competition
Learn marketing’s top barriers to generating repeatable, scalable & predictable revenue
Get clear-cut strategies to accelerate marketing performance (and look fantastic to leadership)
Become A Trusted Business Partner that
Turns Every Budgeted Dollar into More Value for the Enterprise
Our marketing ROI-focused consulting works with you to assess current process and refine key areas we know drive revenue.
