Prove Your Power
with Marketing ROI

Linking marketing ROI directly from spend to sale is hard. The link looks more like a web of touchpoints than a straight line.

To secure the needed budget to keep that web capturing and nurturing prospects, you need to prove value. But how?


Your marketing leads to only one place: sales. Alignment isn’t just about improving ROI, it improves revenue overall.


Everything has a metric, but some are more important than others. Make sure you’ve got the right metrics from the onset.


Identify the KPIs that will prove marketing’s contribution to revenue with reliable data and reports.

Do you suffer from:


Being the only expert at your organization for a given platform?


Constantly fixing tech issues vs generating leads?


Feeling more like an IT help desk than a strategic marketer?


Struggling to keep up with data and privacy compliance?

Their Proof is Your Promise

Demonstrating the value of marketing is our specialty. Here’s a few of our clients that’ve taken advantage.


From a strategic role, we knew where we wanted to be and knew we had a long way to reach that goal. The Pedowitz Group was the accelerator to help us get from A to B.

Rachel Dennis

Director Lead Generation, Getty Images


The Pedowitz Group gave us a fresh perspective on a new way to do marketing. We had both strategic and tactical decisions to make, and TPG guided us with best practices that we are now applying to our marketing teams around the world.

David Copley

Marketing Operations Manager, Tektronix

Solidify Marketing as an Investment,
Not an Expense

Too many organizations see marketing as a cost of doing business, rather than an investment in success. Expense centers fight for budget … while investments create value. For marketing, the top investments that produce return should be the strategies you focus on.

Lead Management

A process that’s not about credit, but about getting the right prospect into the right sales person’s hands at the right time.

Customer Experience

If your journey is a web, it’s your experience that provides the “stick.” From personas to content to tools, your digital conversations are dynamic.

Digital Transformation

Your online presence does the heavy lifting, so part of ROI is the process to support the new world order with tools and strategies that convert.

Why Marketing Isn't Meeting Leadership Expectations and What To Do About It

Proving ROI and making credible contributions to bottom-line growth has never been more critical. What’s holding marketing teams back from meeting leadership’s unprecedented expectations?

We surveyed 1,000 of your peers to find out.

Read the Revenue Marketing Index report to:

See where you stand among the competition

Learn marketing’s top barriers to generating repeatable, scalable & predictable revenue

Get clear-cut strategies to accelerate marketing performance (and look fantastic to leadership)

Become A Trusted Business Partner that
Turns Every Budgeted Dollar into More Value for the Enterprise

Our marketing ROI-focused consulting works with you to assess current process and refine key areas we know drive revenue.


An ally not an adversary with sales


Data the proves investments produce results


The right metrics on dashboards that provide constant direction checks

Digital Transformation

Turn Strategy Into Action

Lead Management

Accelerate Leads to Revenue

Managed Services

Long-Term Support

Customer Experience

Wow Your Customers

Marketing ROI

Prove Your Power

Experts On Demand

Stop Troubleshooting

Inbound Marketing

Right Channel, Right Message

Account-Based Marketing

Accelerate ABM Success

Custom Training

Tailored Learning Solution


Get the skills you need to drive more revenue with On Demand and live, virtual classrooms

Marketo Engage

Marketo Platinum Partner


Accelerate Leads to Revenue

Microsoft Dynamics

Optimize Your Instance

Salesforce Marketing Cloud

Salesforce Certified Silver Partner

Salesforce CRM

12 Years of Integration Experience


Additional Technology Platforms

Oracle Eloqua

Oracle Platinum Partner

Adobe Marketing Cloud

Adobe Bronze Partner



The help you need, when you need it with Experts On Demand

About TPG

Learn about TPG and meet the team.


Discover career openings with TPG.


Our latest thought leadership.


Explore our award-winning history.


Learn more about TPG’s Partners.

Ready to transform into a digital revenue machine?


Learn how TPG empowers digital revenue delivery through a blend of strategy, technology and execution.