Marketing Operations Consulting

Strategy, Meet Action

Process. People. Tech. It all works together, but is your marketing operation leaving revenue on the table?

Get more than a strategy document – get real results.

Strategy Sets A Path

Orient every part of your marketing operation with business objectives and revenue goals.

People Are The Key

Become more efficient with an optimal org structure and boost team abilities.

Clear Process Blocks

Ensure leads score up and go to sales with smooth handoff and cross-functional alignment.

Streamline Technology

Maximize investment by creating airtight integrations and proper adoption of best-in-class uses of your tech.
Our digital transformation services take a TON of stress off key employees!

Ignore At Your Own Peril 

Too often, executives tune out marketing operations – to the detriment of their bottom line.

Most marketers face battles to:

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Adapt to changing customer demand

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Balance evolving tech stacks

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Strenghten relationship with sales
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Keep a stocked marketing pipeline
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Show revenue impact

Our consulting tackles all of this (and more) in a holistic manner.

Think Strategically 

How can your marketing operations stay on top of the latest trends, leverage the right tech, and enhance processes for less friction and more results?

Start with From Backroom To Boardroom from Dr. Debbie Qaqish, Chief Strategy Officer at The Pedowitz Group.

Get a free eBook version and take a deep dive into common pitfalls, winning strategies, and much more!

Dr. Debbie Qaqish's From Backroom To Boardroom dives into marketing operations and how marketing leaders can drive respect and revenue in their organization!
Strategic Marketing Operations Services

Marketing Operations Is Strategic

In order to get measurable results, you need clear short- and long-term goals.

Having defined strategies for lead processes, analytics, operations, campaign execution, and technology management provide clear vision and direction for your team throughout the organization.

Assessing your MarTech stack is a key component of digital transformation - you may find you have some systems you don't need or need others to elevate current processes

Charter

Define your team’s mission, solve current business challenges, and encourage your team to greater proactivity in its day-to-day activities.
Our account-based marketing consulting develops the right plan to launch your programs into success

Roadmap

Outline what business challenges Marketing will solve and gain tighter lead management and revenue alignment with Sales and Finance.
TPG's Pardot consulting covers Pardot campaign management and execution, whether it's a helping hand to your team or fully executing

Center of Excellence

Establish enforceable standards, resolve common headaches, and provide best-in-class user training with your own center of excellence.
Team Enablement

People Are The Key To Your Success

A well-oiled, modern marketing operation requires an entirely new set of skills and way of thinking. These skills are hard to learn, hard to hire, and harder to keep. It’s critical to plan for employee development and retention – or these valuable people will leave.
Evaluating and optimizing your customer experience allows your digital transformation to have your target audience in mind throughout the process

User Training

Enable your team to think outside of the box with expert training on your entire tech stack.
How's your lead process? Are you leaving revenue on the table?

Stakeholder Education

Educate your stakeholders on what’s possible with your MarTech.
Nail down your ROI for everything your marketing operations is involved in

Platform Adoption

Get repeatable, predictable, and scalable results when your platform is fully adopted.
TPG's Pardot consulting services apply to any migration, implementation, or optimization

Internal Communications

Secure budget and show your leadership by executing internal communications to stakeholders.

OUR BEST CONTENT Marketing Operations

We know there’s a TON of content out there from Marketo Engage consultants, and for marketing automation as a whole. Skip the overwhelming search page with these four audience favorites that’ll leave you with actionable takeaways.
Lead & Campaign Management Services

Process Eliminates Chaos

In order to go further, faster, you need standardized processes your team can follow. Remove duplication of work and eliminate chaos from execution.
TPG's account-based marketing consulting services strengthen in-house enablement of your current (or new) tech, allowing for greater adoption and consistent use throughout your organization

Templates & Documentation

Execute faster when you leverage our extensive library of templates and defined procedures.
Assessing your MarTech stack is a key component of digital transformation - you may find you have some systems you don't need or need others to elevate current processes

Campaign Management

Spend less time managing projects and more time optimizing your campaigns with agile execution.
Custom marketing training allows for faster team growth and development of critical new skills your marketing organization needs

Lead Management

Prevent lead leakage and ensure timely follow up with a sales-aligned lead management process.
TPG's ABM consulting lets you cut through the competitive clutter and shine to prospects

Center of Excellence

Scale your team’s ability to deliver and balance requests from stakeholders by establishing a center of excellence.
Marketing Technology Management Services

Technology Simplifies Execution

Achieve revenue goals and secure budget by selecting, managing and optimizing the right tools to meet your customers where they prefer to engage.
Assessing your MarTech stack is a key component of digital transformation - you may find you have some systems you don't need or need others to elevate current processes

Planning & Selection

Select the best-fit technology for your current and future needs with a guided selection process.
As SEO is such a crucial building block of digital marketing (including PPC, such as directly impacting Google Ads quality score) it's imperative for more than just your website you get all your SEO right

Tech Adoption

Reduce spend and eliminate duplicate solutions by fully adopting your current technology’s capabilities.
Know you're truly ready to unlock all of ABM's potential gains with a readiness review

Tech Optimization

Enhance results by reviewing your configurations and integrations regularly.
Click here to read what you need to know about Adobe's cloud service offering for AEM

Data & Integrations

Break down data silos and connect data points to create a wholistic view of your customers and prospects.

Accelerate. Quickly.

At TPG, we’re focused on not just providing a pretty PowerPoint telling you what you already knew. We drive measurable results.

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Plan. Execute. Holistically.

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Fight information paralysis

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Get ahead of change

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Respond quickly to market disruptions

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Prove ROI

Not ready for a call just yet? This eBook will help you think through your own Marketing Operations needs in a strategic manner!

Marketing Operations

Increase efficiency. Remove roadblocks.

Customer Experience

Wow Your Customers

Lead Management

Accelerate Leads to Revenue

Digital Transformation

Turn Strategy Into Action

Inbound Marketing

Right Channel, Right Message

Account-Based Marketing

Accelerate ABM Success

Flexible
Options

Four options. One result: Greater marketing-sourced revenue.

Marketo Engage

Marketo Platinum Partner

Pardot

Accelerate Leads to Revenue

Microsoft Dynamics

Optimize Your Instance

Salesforce Marketing Cloud

Salesforce Certified Silver Partner

Salesforce CRM

12 Years of Integration Experience

Partners

Additional Technology Platforms

Oracle Eloqua

Oracle Platinum Partner

Adobe Experience Manager

Provide world-class experiences

Revenue Marketing University 

Training for marketers of all skill levels.

F5 Logo

F5 Network's Case Study

How a Network Security Giant Unified Global Marketing Operations

F5 Logo

Rackspace's Case Study

How a Cloud Solutions Provider Unifed And Expanded Global Marketing Capabilities

TraceLink’s Case Study

How a Supply-Chain Solution Provider Built Crucial Capabilities For Revenue

Xylem's Case Study

How a Global Water Solutions Company Nailed Marketing Automation To Win

Gilbarco Veeder-Root

Gilbarco Veeder-Root's Case Study

How a Global Fueling Leader Transitioned To Win

Telecomm Case Study

How A Multi-Channel Inbound Strategy Achieved A 600% Increase In ROI

A credit card, representing a Fortune 100 client of The Pedowitz Group's

Financial Services Case Study

How a Fortune 100 Credit Card Company Closed The Loop On Revenue

Resource Hub

Read, Watch and Download

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Our Most Popular Content

Blog

Our Latest Articles

CMO Insights

Hear From Industry Experts

Get Timely Insights

Take an interactive assessment and get immediate results

About TPG

How are we different? Get to know us a bit better!

Case Studies

See real results from customers just like you

How We Work With You

How can we help you?

Partners

Learn about some of our Partners.

Introducing: The Loop

 

Revenue models are outdated. Here’s your update.

About TPG

How are we different? Get to know us a bit better!

Case Studies

See real results from customers just like you

How We Work With You

How can we help you?

Partners

Learn about some of our Partners.

Introducing: The Loop

 

Revenue models are outdated. Here’s your update.