Marketing Operations Consulting

Strategy, Meet Action

Process. People. Tech. It all works together, but is your marketing operation leaving revenue on the table?

Get more than a strategy document – get real results.

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Strategy Sets A Path

Orient every part of your marketing operation with business objectives and revenue goals.

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People Are The Key

Become more efficient with an optimal org structure and boost team abilities.

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Clear Process Blocks

Ensure leads score up and go to sales with smooth handoff and cross-functional alignment.

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Streamline Technology

Maximize investment by creating airtight integrations and proper adoption of best-in-class uses of your tech.

Client Results
Include:

global ticketing system for 150+ marketers in 25+ countries

increase in leads sent to sales

decrease in time-to-market for campaigns

“"It’s harder than you think to make this sort of a change. It helps to have a strong partner. You really helped us map out a plan and bring in best practices in order to scale."

Kevin Young
VP, Marketing

See How They Did It

Our digital transformation services take a TON of stress off key employees!

Ignore At Your Own Peril

Too often, executives tune out marketing operations – to the detriment of their bottom line.

Most marketers face battles to:

Adapt to changing customer demand

Balance evolving tech stacks

Strenghten relationship with sales

Keep a stocked marketing pipeline

Show revenue impact

Our consulting tackles all of this (and more) in a holistic manner.

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Think Strategically

How can your marketing operations stay on top of the latest trends, leverage the right tech, and enhance processes for less friction and more results?

Start with From Backroom To Boardroom from Dr. Debbie Qaqish, Chief Strategy Officer at The Pedowitz Group.

Get a free eBook version and take a deep dive into common pitfalls, winning strategies, and much more!

Learn More

Dr. Debbie Qaqish's From Backroom To Boardroom dives into marketing operations and how marketing leaders can drive respect and revenue in their organization!

Strategic Marketing Operations Services

Marketing Operations Is Strategic

In order to get measurable results, you need clear short- and long-term goals.

Having defined strategies for lead processes, analytics, operations, campaign execution, and technology management provide clear vision and direction for your team throughout the organization.

Let's Talk Sustainable Strategy

Assessing your MarTech stack is a key component of digital transformation - you may find you have some systems you don't need or need others to elevate current processes

Charter

Define your team’s mission, solve current business challenges, and encourage your team to greater proactivity in its day-to-day activities.

Our account-based marketing consulting develops the right plan to launch your programs into success

Roadmap

Outline what business challenges Marketing will solve and gain tighter lead management and revenue alignment with Sales and Finance.

TPG's Pardot consulting covers Pardot campaign management and execution, whether it's a helping hand to your team or fully executing

Center of Excellence

Establish enforceable standards, resolve common headaches, and provide best-in-class user training with your own center of excellence.

Team Enablement

People Are The Key To Your Success

A well-oiled, modern marketing operation requires an entirely new set of skills and way of thinking. These skills are hard to learn, hard to hire, and harder to keep. It’s critical to plan for employee development and retention – or these valuable people will leave.

Get Ideas For Team Success

Evaluating and optimizing your customer experience allows your digital transformation to have your target audience in mind throughout the process

User Training

Enable your team to think outside of the box with expert training on your entire tech stack.

How's your lead process? Are you leaving revenue on the table?

Stakeholder Education

Educate your stakeholders on what’s possible with your MarTech.

Nail down your ROI for everything your marketing operations is involved in

Platform Adoption

Get repeatable, predictable, and scalable results when your platform is fully adopted.

TPG's Pardot consulting services apply to any migration, implementation, or optimization

Internal Communications

Secure budget and show your leadership by executing internal communications to stakeholders.

OUR BEST CONTENT Marketing Operations

We know there’s a TON of content out there from Marketo Engage consultants, and for marketing automation as a whole. Skip the overwhelming search page with these four audience favorites that’ll leave you with actionable takeaways.