People. Process. Tech. Aligned.

Set up your teams to win more revenue together

It’s harder than you think to make this sort of a change. It helps to have a strong partner. TPG really helped us map out a plan and bring in best practices in order to scale.
Kevin Young

VP, Marketing, Tracelink

The Pillars of Strategic Alignment

Strategy and Planning

Establishing a Charter
Developing a Roadmap
Building a Center of Excellence

Team Enablement

User Training
Stakeholder Education
Platform Adoption
Internal Communications

Lead and Campaign Management Services

Templates and Documentation
Campaign Development
Lead Management and Quality

Marketing Technology Management

Planning and Selection
Tech Adoption
Tech Optimization
Data and Platform Integration
Figure out what you want to do with the system, define how you want to target your base, and then build the system that works on that. The Pedowitz Group was invaluable in helping us to understand all of this and put it in place.
Jim Kanir

Sr. VP of Sales and Marketing, Billtrust

A Holistic Path to Revenue Success

Whatever the size of your team and however much you think they work together, true optimization and alignment isn’t a static target. You need to be able to drive alignment across your organization.

Let us help you clear process blocks throughout the journey and streamline your people and resources for the best results.

We’ve made it happen for a wide range of companies through our marketing operations consulting services, including:

Build Strong Marketing Operations. NOW.

Looking for real results that are both measurable and repeatable? You’ve come to the right place.


Plan. Execute. Win.


Fight Information paralysis


Get ahead of change


Respond quickly to market disruptions


Prove your worth to the business