LEAD MANAGEMENT AND MARKETING OPERATIONS

Too Much Tech,
Not Enough Results

Today, the average company invests in 20 different marketing technologies – but they’re still disappointed in their lead management and operational capabilities. But with over 8,000 options on the market, where do you begin? Start here.

LET'S TALK ABOUT IT

STRATEGY

Increase ROI and align marketing with the overarching business and revenue acquisition effort.

people

Become more efficient with the optimal organizational structure and up-skill your team members.

process

Deliver qualified leads faster with efficient campaign, lead, and data processes.

technology

Maximize your technology investments and overachieve your strategic revenue goals.

results

Prove Marketing’s value and support proactive decision making with accurate reports.

LEAD MANAGEMENT AND MARKETING OPERATIONS

Too Much Tech,
Not Enough Results

Today, the average company invests in 20 different marketing technologies – but they’re still disappointed in their lead management and operational capabilities. But with over 8,000 options on the market, where do you begin? Start here.

LET'S TALK ABOUT IT

strategy

Increase ROI and align marketing with the overarching business and revenue acquisition effort.

process

Deliver qualified leads faster with efficient campaign, lead, and data processes.

results

Prove Marketing’s value and support proactive decision making with accurate reports.

people

Become more efficient with the optimal organizational structure and up-skill your team members.

technology

Maximize your technology investments and overachieve your strategic revenue goals.

Why Should I Care About Marketing Operations?

Most marketers struggle with the best way to leverage their technologies to:

Acquire more customers
Expand current customers
Prove marketing’s ROI

Sound familiar?

Simply put, you must connect your technology and run marketing operations like a business to solve these problems. Our consultancy has helped our clients do this for over 12 years – and get defined results.

Tech ROI

Streamline marketing operations and get the most out of your tech stack. Showcase each program’s worth so it isn’t on the budget chopping block every year.

Strengthen Attribution

Leverage data and insights to bring reporting to life, helping you prove your team’s contribution to the business – this is how the best marketing teams achieve buy-in!

Less Headache, More Results

Mitigate human error, eliminate system difficulties, and enhance lead management to empower your organization’s key capabilities and teams (including your own).

Data-Driven Decisions

Connect data across your multiple platforms to create a holistic picture of your customers for the entire organization.

strategic marketing operations services

Marketing Operations IS Strategic

In order to get measurable results, you need clear short- and long-term goals. Having defined strategies for lead management, analytics, operations, campaign execution, and technology management provide clear vision and direction for your team throughout the organization.

Let's Talk Sustainable Strategy

Charter

Define your team’s mission, solve current business challenges, and encourage your team to greater proactivity in its day-to-day activities.

Roadmap

Outline what business challenges Marketing will solve and gain tighter lead management and revenue alignment with Sales and Finance.

Center of Excellence

Establish enforceable standards, resolve common headaches, and provide best-in-class user training with your own center of excellence.

team enablement

People Are the Key to Your Success

A well-oiled, modern marketing operation requires an entirely new set of skills and way of thinking. These skills are hard to learn, hard to hire, and harder to keep. It’s critical to plan for employee development and retention – or these valuable people will leave.

Get Ideas For Team Success

User Training

Enable your team to think outside of the box with expert training on your entire tech stack.

Stakeholder Education

Educate your stakeholders on what’s possible with your MarTech.

Platform Adoption

Get repeatable, predictable, and scalable results when your platform is fully adopted.

Internal Communications

Secure budget and show your leadership by executing internal communications to stakeholders.

Lead & Campaign Management services

Process Eliminates Chaos

In order to go further, faster, you need standardized processes your team can follow. Remove duplication of work and eliminate chaos from execution.

Get Ideas To Streamline Workflow

Templates & Documentation

Execute faster when you leverage our extensive library of templates and defined procedures.

Campaign Management

Spend less time managing projects and more time optimizing your campaigns with agile execution.

Lead Management

Prevent lead leakage and ensure timely follow up with a sales-aligned lead management process.

Center of Excellence

Scale your team’s ability to deliver and balance requests from stakeholders by establishing a center of excellence.

marketing technology management services

Technology Simplifies Execution

Achieve revenue goals and secure budget by selecting, managing and optimizing the right tools to meet your customers where they prefer to engage.

Let's Talk Tech

Planning & Selection

Select the best-fit technology for your current and future needs with a guided selection process.

Tech Adoption

Reduce spend and eliminate duplicate solutions by fully adopting your current technology’s capabilities.

Tech Optimization

Enhance results by reviewing your configurations and integrations regularly.

Data & Integrations

Break down data silos and connect data points to create a wholistic view of your customers and prospects.

Reporting & Analytics services

Measure Twice, Cut Once

Your investment, time, training and effort mean nothing if you can’t measure performance and build based on new info. Over half (52%) of marketers say their company’s ability to measure and analyze marketing impact is either sub-par or non-existent!

Let's Explore Your Challenges

Campaign Performance

Gain larger budgets when you show full attribution and influence from your multi-touch programs.

Funnel Conversion

Improve lead conversion rates while reducing lead leakage when you analyze which leads convert into customers.

Channel Measurement

Maximize lead flow and conversion rates by building reports that show ROI by channel.

Pipeline Attribution

Deliver trusted reports that highlight Marketing’s pipeline contribution to the business.

GET ONGOING. EXPERT
MARKETING ASSISTANCE

Most of our clients consider TPG to be more than a business partner – we operate as an extension of their marketing team. Our team consists of certified experts in over 600 technologies.

So throw your biggest marketing challenges at us – we have an answer!

EXPERTS ON DEMAND

Your “First Aid” Team For MarTech Headaches

TPG is ready to help – one on one. Discover what you’re missing in your current tech, solve burning issues quickly, or just have an expert on standby to help when you need it.

FIX MY PROBLEMS

MANAGED SERVICES

The help you need to deliver roi

Leverage our pool of certified experts, fill team and system needs, and smash revenue goals while building credibility with superiors. We’ll even help you build the business case.

HELP MANAGE MY MARKETING

“We appreciate the expertise, knowledge, and guidance into improving Commscope’s Marketo and Marketing Operations processes. I had the confidence in the quality of work and knowing the work would get done.”

Laura Dimon
Marketing Operations Specialist, Commscope

1,500 Customers and Counting

Unlike most businesses, we believe in clients for life. We’ve helped over 1,500 of your marketing peers generate revenue, and we can’t wait to help you as well.