MARKETING OPERATIONS SERVICES
Too Much Tech,
Not Enough Results
Today, marketers are inundated with over 8,000 types of marketing technology each promising to solve every marketer’s problem. Yet after investing in 20 technologies on average, many companies are still disappointed with the results.
STRATEGY
Increase ROI and align marketing with the overarching business and revenue acquisition effort.
people
Become more efficient with the optimal organizational structure and up-skill your team members.
process
Deliver qualified leads faster with efficient campaign, lead, and data processes.
technology
Maximize your technology investments and overachieve your strategic revenue goals.
results
Prove Marketing’s value and support proactive decision making with accurate reports.
MARKETING OPERATIONS SERVICES
Too Much Tech,
Not Enough Results
Today, marketers are inundated with over 8,000 types of marketing technology each promising to solve every marketer’s problem. Yet after investing in 20 technologies on average, many companies are still disappointed with the results.
strategy
Increase ROI and align marketing with the overarching business and revenue acquisition effort.
process
Deliver qualified leads faster with efficient campaign, lead, and data processes.
results
Prove Marketing’s value and support proactive decision making with accurate reports.
people
Become more efficient with the optimal organizational structure and up-skill your team members.
technology
Maximize your technology investments and overachieve your strategic revenue goals.
Why Should I Care About Marketing Operations?
- Generate more leads
- Acquire more customers
- Expand current customers
- Prove marketing’s impact on revenue
Sound familiar?
Simply put, you must connect your technology and run marketing operations like a business to solve these problems. Using the 5 foundations of marketing operations, we’ve helped our clients do this for over 12 years – and we get results.
Tech ROI
Focus on marketing operations so you get the most out of your tech stack. Translate strategy into action and demonstrate your impact to the business.
Prove Marketing’s Impact
Leverage data and insights to bring reporting to life, helping you prove your contribution to the business – this is how the best marketing teams do it.
Less Headache, More Results
Mitigate human error and eliminate system difficulties that will inhibit your organization’s key capabilities and empower a high performing marketing team.
Data-Driven Decisions
Connect data across your multiple platforms to create a holistic picture of your customers for the entire organization.
strategic marketing operations services
Marketing Operations IS Strategic
In order to get measurable results, you need to infuse strategy into your marketing operations function. Having strategies for data management, analytics, operations, execution and technology management provide clear vision and direction for your team that will deliver better results.
Marketing Ops Charter
Solve your current business challenges and encourage your team to take a proactive approach to execution.
Marketing Ops Roadmap
Outline what business challenges Marketing will solve and gain tighter alignment with Sales and Finance.
Center of Excellence
Establish standards, resolve issues, and provide user training with a center of excellence.
team enablement services
People Are the Key to Your Success
A marketing operations function requires an entirely new set of skills and thinking that you don’t normally see in marketing. Most of the time, these skills are hard to learn, hard to hire and harder to keep. It is critical that you have a plan for employee development and retention, or these valuable people will leave.
User Training
Enable your team to think outside of the box with advanced concept training for your technology stack.
Stakeholder Education
Educate your stakeholders on what’s possible with your marketing technologies.
Platform Adoption
Get repeatable, predictable, and scalable results when your platform is fully adopted by your team.
Internal Communications
Secure budget and show your leadership by executing internal communications to stakeholders.
Lead & Campaign Management services
Process Eliminates Chaos
In order to go further, faster, you need standardized processes that your team can follow. Put in the right processes to remove duplication of work and eliminate chaos from execution.
Templates & Documentation
Execute faster when you leverage our extensive library of templates, and procedural documentation.
Campaign & Program Management
Spend less time project managing and more time optimizing your campaigns with agile execution.
Lead Management
Prevent lead leakage and ensure timely follow up with an aligned lead management process.
Center of Excellence
Scale your team’s ability to deliver and balance all requests from stakeholders by establishing a center of excellence.
marketing technology management services
Technology Simplifies Execution
Achieve your revenue goals and secure budget by selecting, managing and optimizing the right tools to meet your customers where they prefer to engage.
Planning & Selection
Select the best-fit technology for your current and future needs with a guided selection process.
Tech Adoption
Reduce spend and eliminate duplicate solutions by fully adopting your current technology’s capabilities.
Tech Optimization
Enhance results by reviewing your configurations and integrations regularly.
Data & Integrations
Break down data silos and connect data points to create a wholistic view of your customers and prospects.
Reporting & Analytics services
Measure Twice, Cut Once
Your investment, time, training and effort means nothing if you cannot measure your performance and take action based on the information. Over half (52%) of marketers say their company’s ability to measure and analyze marketing impact is either sub-par or non-existent – don’t be that person.
Campaign Performance
Gain larger budgets when you show full attribution and influence from your multi-touch programs.
Funnel Conversion
Improve lead conversion rates while reducing lead leakage when you analyze which leads convert into customers.
Channel Measurement
Maximize lead flow and conversion rates by building reports that show ROI by channel.
Pipeline Attribution
Deliver trusted reports that highlight Marketing’s pipeline contribution to the business.
“We appreciate the expertise, knowledge, and guidance into improving Commscope’s Marketo and Marketing Operations processes. I had the confidence in the quality of work and knowing the work would get done.”
Laura Dimon
Marketing Operations Specialist, Commscope
1,500 Customers and Counting
Unlike most businesses, we believe in clients for life. We’ve helped over 1,500 of your marketing peers generate revenue, and we can’t wait to help you as well.
Go Further, Do More, Deliver Value
Schedule a call with one of our marketing operations experts.
Don’t Be Another Button Pusher…
Marketing operations as a capability is morphing from reactive, “button pushers” to proactive, strategic thinkers. Read this whitepaper to learn about this change.
