LEAD MANAGEMENT AND MARKETING OPERATIONS
Too Much Tech,
Not Enough Results
Today, the average company invests in 20 different marketing technologies – but they’re still disappointed in their lead management and operational capabilities. But with over 8,000 options on the market, where do you begin? Start here.
STRATEGY
Increase ROI and align marketing with the overarching business and revenue acquisition effort.
people
Become more efficient with the optimal organizational structure and up-skill your team members.
process
Deliver qualified leads faster with efficient campaign, lead, and data processes.
technology
Maximize your technology investments and overachieve your strategic revenue goals.
results
Prove Marketing’s value and support proactive decision making with accurate reports.
LEAD MANAGEMENT AND MARKETING OPERATIONS
Too Much Tech,
Not Enough Results
Today, the average company invests in 20 different marketing technologies – but they’re still disappointed in their lead management and operational capabilities. But with over 8,000 options on the market, where do you begin? Start here.
strategy
Increase ROI and align marketing with the overarching business and revenue acquisition effort.
process
Deliver qualified leads faster with efficient campaign, lead, and data processes.
results
Prove Marketing’s value and support proactive decision making with accurate reports.
people
Become more efficient with the optimal organizational structure and up-skill your team members.
technology
Maximize your technology investments and overachieve your strategic revenue goals.
Why Should I Care About Marketing Operations?
Most marketers struggle with the best way to leverage their technologies to:
- Acquire more customers
- Expand current customers
- Prove marketing’s ROI
Sound familiar?
Simply put, you must connect your technology and run marketing operations like a business to solve these problems. Using the 5 foundations of marketing operations, we’ve helped our clients do this for over 12 years – and we get results.
Tech ROI
Streamline marketing operations and get the most out of your tech stack. Showcase each program’s worth so it isn’t on the budget chopping block every year.
Strengthen Attribution
Leverage data and insights to bring reporting to life, helping you prove your team’s contribution to the business – this is how the best marketing teams achieve buy-in!
Less Headache, More Results
Mitigate human error, eliminate system difficulties, and enhance lead management to empower your organization’s key capabilities and teams (including your own).
Data-Driven Decisions
Connect data across your multiple platforms to create a holistic picture of your customers for the entire organization.
strategic marketing operations services
Marketing Operations IS Strategic
In order to get measurable results, you need clear short- and long-term goals. Having defined strategies for lead management, analytics, operations, campaign execution, and technology management provide clear vision and direction for your team throughout the organization.
Charter
Define your team’s mission, solve current business challenges, and encourage your team to greater proactivity in its day-to-day activities.
Roadmap
Outline what business challenges Marketing will solve and gain tighter lead management and revenue alignment with Sales and Finance.
Center of Excellence
Establish enforceable standards, resolve common headaches, and provide best-in-class user training with your own center of excellence.
team enablement
People Are the Key to Your Success
A well-oiled, modern marketing operation requires an entirely new set of skills and way of thinking. These skills are hard to learn, hard to hire, and harder to keep. It’s critical to plan for employee development and retention – or these valuable people will leave.
User Training
Enable your team to think outside of the box with expert training on your entire tech stack.
Stakeholder Education
Educate your stakeholders on what’s possible with your MarTech.
Platform Adoption
Get repeatable, predictable, and scalable results when your platform is fully adopted.
Internal Communications
Secure budget and show your leadership by executing internal communications to stakeholders.
Lead & Campaign Management services
Process Eliminates Chaos
In order to go further, faster, you need standardized processes your team can follow. Remove duplication of work and eliminate chaos from execution.
Templates & Documentation
Execute faster when you leverage our extensive library of templates and defined procedures.
Campaign Management
Spend less time managing projects and more time optimizing your campaigns with agile execution.
Lead Management
Prevent lead leakage and ensure timely follow up with a sales-aligned lead management process.
Center of Excellence
Scale your team’s ability to deliver and balance requests from stakeholders by establishing a center of excellence.
marketing technology management services
Technology Simplifies Execution
Achieve revenue goals and secure budget by selecting, managing and optimizing the right tools to meet your customers where they prefer to engage.
Planning & Selection
Select the best-fit technology for your current and future needs with a guided selection process.
Tech Adoption
Reduce spend and eliminate duplicate solutions by fully adopting your current technology’s capabilities.
Tech Optimization
Enhance results by reviewing your configurations and integrations regularly.
Data & Integrations
Break down data silos and connect data points to create a wholistic view of your customers and prospects.
Reporting & Analytics services
Measure Twice, Cut Once
Your investment, time, training and effort mean nothing if you can’t measure performance and build based on new info. Over half (52%) of marketers say their company’s ability to measure and analyze marketing impact is either sub-par or non-existent!
Campaign Performance
Gain larger budgets when you show full attribution and influence from your multi-touch programs.
Funnel Conversion
Improve lead conversion rates while reducing lead leakage when you analyze which leads convert into customers.
Channel Measurement
Maximize lead flow and conversion rates by building reports that show ROI by channel.
Pipeline Attribution
Deliver trusted reports that highlight Marketing’s pipeline contribution to the business.
“We appreciate the expertise, knowledge, and guidance into improving Commscope’s Marketo and Marketing Operations processes. I had the confidence in the quality of work and knowing the work would get done.”
Laura Dimon
Marketing Operations Specialist, Commscope
1,500 Customers and Counting
Unlike most businesses, we believe in clients for life. We’ve helped over 1,500 of your marketing peers generate revenue, and we can’t wait to help you as well.
Streamline Lead Management
Schedule a 30-minute call with one of our marketing operations experts.
Don’t Be Another Button Pusher…
Marketing operations as a capability is morphing from reactive “button pushers” to proactive, strategic thinkers.
Read this whitepaper to learn more.
