Inbound Marketing Operations
If you want expertise for sophisticated problems without canned solutions, then you need Inbound Marketing Operations Support.
Traffic problem? Or, is it a content or technical issue? Maybe you’re not even sure. We can help.
No part of TPG’s approach to inbound marketing help comes “off the rack.” Typically, these are unique issues we’ve never seen before, and will never see again… but leveraging our deep expertise in all things demand generation and marketing attribution, we can navigate through the ambiguity and provide effective, novel and bespoke solutions to sticky problems.
Inbound Marketing Operations Support Examples
Assess the Pain
We start with analysis of the foundational systems you’re using, looking for vulnerabilities across traffic, MarTech, SEO, campaign, content or other strategies.
Tame Technology
After assessing the pain, we find the technological answers which might include customized dashboards, Google Analytics setup or Tag Manager configurations.
Attract, Capture, Engage and Win
We fix the issues, then we optimize them, or provide the solution for your team to implement. . Leveraging our deep expertise, we provide solutions that endure and scale to permanent improve all process within your demand generation operation.
GOOGLE ANALYTICS
Solve this Common Source of Anguish Now!
Set up or audit your Google Analytics dashboard so you can make informed decisions about your website.
Join Jonathan Searle, our Senior Inbound Marketing expert, in this short video series to help you optimize your Google Analytics. It’s just a quick preview of the kind of audits, insights, and actions that come through Inbound Consulting solutions from TPG.
Need A Google Analytics Self Audit?
If you’re not 100% sure your Google Analytics dashboard was set up and configured properly to collect clean data, do our quick Analytics Self-Audit now where we will walk through and discover:
- Is the default URL set up correctly?
- Are your referral exclusion settings configured correctly (e.g., if you use PayPal to process payments)?
- Is “enhanced link attribution” turned on?
- Is Google Search Console linked properly?
Google Ads integration:
- Is it configured correctly?
- Is PPC data showing up in Google Analytics?
- Are the resulting clicks and sessions being recorded properly?
Ready to Build Your Analytics Dashboard?
If you trust your data but need direction on tracking inbound ROI and other key metrics, click below to build your analytics dashboard where we will review how to setup your reporting dashboards but also what needs to be tracked including:
- URL Destination goals (Typically for Transactional or Forms)
- Visit Duration goals (Conversion Behavior based on historical analytics)
- Page/Visit goals (Conversion Behavior based on historical analytics)
- Events (Typically reserved to track engagement where transactional exchange does NOT occur)
An Event has the following components. An Event hit includes a value for each component, and these values are displayed in your reports.
- Category
- Action
- Label (optional, but recommended)
- Value (optional)
When we were considering partners, several things made The Pedowitz Group stand out.
TPG started with a diagnostic and roadmap, providing insights on where we were and how to move forward – adding value before we even started. They did extensive homework about our company and our industry, building credibility and showing that they care about us and understood us.
Lisa Agona
CMO, Ensono
We were able to do so much more by partnering with the experts at The Pedowitz Group than we could have done without them. It has helped us generate top of funnel leads and nurture a large percentage of them through to MQL status with high-value educational content.
With this highly targeted persona-based campaign, we have been able to generate leads for a service offering that positions our sales team as problem solvers, not just sales reps. We are excited about the potential for revenue marketing within Xylem.
Bryan Gassler
Director of Global Marketing Communication, Xylem
Solutions to Your Questions
Our Inbound Marketing Operations Services will support your efforts to help questions such as:
Not sure of which traffic channels are bringing the best overall visits and clicks to our website?
We ONLY want to target a specific persona/location, but we are getting clicks from android games, and websites which are not ideal?
Analytics data may or may not be trusted, how can we find out if our analytics is setup properly to ensure tracking of our events and goals?
Cross domain and advanced tracking – how do we ensure our multi-channel campaign is reporting proper analytics to our CRM and marketing automation platform?
Our lead ads on LinkedIn are setup but not working properly?
How do we setup a new analytics account and view with specific tracking requirements?
Ready to Work with
Strategic Consultants that Get Results?
Let’s discuss your campaigns and platforms and the optimizations we recommend to get better results.