Inbound Assessments & Managed Services
Your inbound strategy works. But when there’s a trouble spot, consider an Inbound Assessment or Managed Services.
Address SEO or PPC issues within current campaigns to increase effectiveness and hit goals.
At TPG, we’ve looked at thousands of campaigns. Over time, we’ve found quick and easy ways to make a good campaign into a great one–usually focused on minute details within keywords and analytics.
Our lightweight tools and assessments enable us to quickly identify issues around inbound analytics, competitors, website performance, and PPC performance.
What Gaps Are Causing Customers To Pass You By?
SEO issues
Missed keyword opportunities? Poor internal linking? Changing customer behavior? Find out, and have it fixed by experts.
Analytics issues
Google Analytics is powerful and widely-adopted, but small (and all-too-common) oversights lead to critical blind spots.
PPC issues
Diagnose issues around content, placement, landing pages, Quality Score, and other issues to increase the return on your spend.
GOOGLE ANALYTICS
Solve this Common Source of Anguish Now!
Set up or audit your Google Analytics dashboard so you can make informed decisions about your website.
Join Jonathan Searle, our Senior Inbound Marketing expert, in this short video series to help you optimize your Google Analytics. It’s just a quick preview of the kind of audits, insights, and actions that come through Inbound Consulting solutions from TPG.
Need A Google Analytics Self Audit?
If you’re not 100% sure your Google Analytics dashboard was set up and configured properly to collect clean data, do our quick Analytics Self-Audit now where we will walk through and discover:
- Is the default URL set up correctly?
- Are your referral exclusion settings configured correctly (e.g., if you use PayPal to process payments)?
- Is “enhanced link attribution” turned on?
- Is Google Search Console linked properly?
Google Ads integration:
- Is it configured correctly?
- Is PPC data showing up in Google Analytics?
- Are the resulting clicks and sessions being recorded properly?
Ready to Build Your Analytics Dashboard?
If you trust your data but need direction on tracking inbound ROI and other key metrics, click below to build your analytics dashboard where we will review how to setup your reporting dashboards but also what needs to be tracked including:
- URL Destination goals (Typically for Transactional or Forms)
- Visit Duration goals (Conversion Behavior based on historical analytics)
- Page/Visit goals (Conversion Behavior based on historical analytics)
- Events (Typically reserved to track engagement where transactional exchange does NOT occur)
An Event has the following components. An Event hit includes a value for each component, and these values are displayed in your reports.
- Category
- Action
- Label (optional, but recommended)
- Value (optional)
When we were considering partners, several things made The Pedowitz Group stand out.
TPG started with a diagnostic and roadmap, providing insights on where we were and how to move forward – adding value before we even started. They did extensive homework about our company and our industry, building credibility and showing that they care about us and understood us.
Lisa Agona
CMO, Ensono
We were able to do so much more by partnering with the experts at The Pedowitz Group than we could have done without them. It has helped us generate top of funnel leads and nurture a large percentage of them through to MQL status with high-value educational content.
With this highly targeted persona-based campaign, we have been able to generate leads for a service offering that positions our sales team as problem solvers, not just sales reps. We are excited about the potential for revenue marketing within Xylem.
Bryan Gassler
Director of Global Marketing Communication, Xylem
Solutions to Your Questions
Our Assessments and Managed Services will support your efforts to help questions such as:
How do I improve my content to resonate?
How can I improve conversation rates?
I should be getting better results from my paid media marketing efforts. Where’s it falling down?
I’m getting the clicks, but why is my bounce rate high or conversation rate lagging?
Is our website tracking setup properly in Google Analytics, Tag Manager, and Ads?
Which channels, personas, images or ads bring in the best leads?
Ready to Work with
Strategic Consultants that Get Results?
Let’s discuss your campaign, platforms, and optimizations to get better results.