INBOUND MARKETING CONSULTING
Delight Customers.
Cut The Clutter.
With so much focus on the customer, you need a strong inbound marketing strategy to attract and delight prospects.
How? Our proven process aligns your campaigns with goals so you get your message to the right buyers, develop a focus on actionable data, and build a buying journey that sells.
Right channel, right message
Actionable data
Buying Journey that sells
Do you struggle with:
Getting your message to the RIGHT buyers?
Too much tech, but not enough actionable data?
Low conversion rates and lost prospects?
Not getting credit for closed opportunities?
Our Proven
inbound process
Each stage tackles a critical problem holding you back from achieving the greatest success.
1. Attract
Your problem:
Cutting through the noise to get your message to buyers who need your solution is difficult.
Our solution:
Scan the market, analyze competitors and match you up with the right channels, devices and mediums where your message will make a connection.
Your problem:
Your marketing stack is thorough, but data and results are uninspiring.
Our solution:
Evaluate the stack, uncover the gaps in it, and ensure your data collection efforts deliver insight and action.
Your problem:
Conversion rates are low as prospects get lost in your funnel.
Our solution:
Deliver a buying journey that supports each customer stage and a lead management process to support it.
Your problem:
Closed opportunities aren’t connecting to the inbound activities you know drive the initial conversion.
Our solution:
Assess the inbound process and refine the journey–accounting for marketing, remarketing and social strategies proven to close or influence the deal.
1,500 Customers and Counting...
We’ve helped more than 1,500 corporate and enterprise organizations drive more ROI with their marketing strategies.
When we were considering partners, several things made The Pedowitz Group stand out.
TPG started with a free diagnostic and roadmap, providing insights on where we were and how to move forward – adding value before we even started. They did extensive homework about our company and our industry, building credibility and showing that they care about us and understood us.
Lisa Agona
CMO, Ensono
We were able to do so much more by partnering with the experts at The Pedowitz Group than we could have done without them. It has helped us generate top of funnel leads and nurture a large percentage of them through to MQL status with high-value educational content.
With this highly targeted persona-based campaign, we have been able to generate leads for a service offering that positions our sales team as problem solvers, not just sales reps. We are excited about the potential for revenue marketing within Xylem.
Bryan Gassler
Director of Global Marketing Communication, Xylem
Which Stage Do You Start With?
Or, if you trust your data but need direction on tracking inbound ROI and other key metrics, click below to build your analytics dashboard.
Your Next Step
We have three flexible inbound consulting options designed to meet your specific marketing needs and drive greater (and sustainable) ROI from your budgets.
Assessment & Managed Services
Conduct a comprehensive inbound discovery engagement to help you assess your analytics, competitive position, website performance and PPC.
We’ll also help you get your arms around SEO and PPC for the multi-channel campaigns you’re currently have running.
Multi-Channel Campaign Inbound Campaigns
From discovery to planning and then execution, the Multi-Channel offering from start to finish is a 2-month cycle to help you get engagement in the right inbound channels to the right audience.
If you have a basic understanding the basic needs of an ideal customer and want to create a new campaign/flow to support inbound goals, this solution is for you.
Strategic Inbound Marketing Operations
We recognize that your organization may need inbound platform customizations, reporting and campaigns to fit your business model. This option is a customized solution based on your needs.
Engage with our most senior inbound resources to optimize your marketing technology stack related to inbound while also executing inbound campaigns to attract, capture, engage and win your customers.
Ready to Work with
Strategic Consultants that Get Results?
Let’s discuss your campaigns and platforms and the optimizations we recommend to get better results.