INBOUND MARKETING CONSULTING
Delight Customers.
Cut The Clutter.
With so much focus on the customer, you need a strategy to attract and delight prospects.
How? Our inbound marketing consulting aligns campaigns with goals to get your message to the right buyers, develop a focus on actionable data, and build a buying journey that sells.
Right channel, right message
Actionable data
Buying Journey that sells
Do you struggle with:
Getting your message to the RIGHT buyers?
Establishing a cohesive multi-channel strategy?
Low conversion rates and lost prospects?
Not getting credit for closed opportunities?
Our Proven inbound process
First, we holistically analyze your inbound strategy from a goal-driven viewpoint. Then, we build four stages to a successful marketing machine: Attract, Capture, Engage, and Nurture.
Each solution tackles a critical problem holding you back from achieving the greatest success.
1. Attract
Your problem:
Cutting through the noise to get your message to buyers who need your solution is difficult.
Our solution:
Scan the market, analyze competitors and match you up with the right channels, devices and mediums where your message will make a connection.
Your problem:
Your marketing stack is thorough, but data and results are uninspiring.
Our solution:
Evaluate the stack, uncover the gaps in it, and ensure your data collection efforts deliver insight and action.
Your problem:
Conversion rates are low as prospects get lost in your funnel.
Our solution:
Deliver a buying journey that supports each customer stage and a lead management process to support it.
Your problem:
Closed opportunities aren’t connecting to the inbound activities you know drive the initial conversion.
Our solution:
Assess the inbound process and refine the journey–accounting for marketing, remarketing and social strategies proven to close or influence the deal.
1,500 Customers and Counting...
We’ve helped more than 1,500 corporate and enterprise organizations drive more ROI with their marketing strategies.
When we were considering partners, several things made The Pedowitz Group stand out.
TPG started with a free diagnostic and roadmap, providing insights on where we were and how to move forward – adding value before we even started. They did extensive homework about our company and our industry, building credibility and showing that they care about us and understood us.
Lisa Agona
CMO, Ensono
We were able to do so much more by partnering with the experts at The Pedowitz Group than we could have done without them. It has helped us generate top of funnel leads and nurture a large percentage of them through to MQL status with high-value educational content.
With this highly targeted persona-based campaign, we have been able to generate leads for a service offering that positions our sales team as problem solvers, not just sales reps. We are excited about the potential for revenue marketing within Xylem.
Bryan Gassler
Director of Global Marketing Communication, Xylem
Which Stage Do You Start With?
Before determining which stage you need to focus on first, let’s make sure you’re tracking the right metrics AND have trustworthy data!
Or, if you trust your data but need direction on tracking inbound ROI and other key metrics, click below to build your analytics dashboard.
Your Next Step
We have three flexible inbound consulting options designed to meet your specific marketing needs and drive greater (and sustainable) ROI from your budgets.
Assessment & Managed Services
Not sure where to start?
Conduct a comprehensive discovery engagement and assess your analytics, competitive position, website performance, and campaigns.
Then, either get a roadmap for your team to get more wins … or have us do it for you, fast!
Multi-Channel Campaign Inbound Campaigns
Need to get campaigns optimized?
From discovery to planning and then execution, our Multi-Channel Marketing focus is a 2-month cycle that brings your channels into marketing harmony.
If you have a strong buyer’s journey in place, this solution is best for you.
Strategic Inbound Marketing Operations
Looking for something more comprehensive?
We recognize your organization may need a variety of inbound marketing solutions, from reporting and site audit to campaigns that fit your business model.
Engage with our most senior resources to optimize your marketing technology stack, execute data-backed campaigns that win customers, and know what’s working.
Ready to Work with
Strategic Consultants that Get Results?
Let’s discuss your inbound marketing and identify the right solution(s) for you: