INBOUND MARKETING CONSULTING

Delight Customers.
Cut The Clutter.

With so much focus on the customer, you need a strong inbound marketing strategy to attract and delight prospects.

How? Our proven process aligns your campaigns with goals so you get your message to the right buyers, develop a focus on actionable data, and build a buying journey that sells.

w

Right channel, right message

Actionable data

Buying Journey that sells

TPG's inbound marketing consulting services solve so many of those headaches you're dealing with!

Do you struggle with:

s

Getting your message to the RIGHT buyers?

s

Too much tech, but not enough actionable data?

s

Low conversion rates and lost prospects?

s

Not getting credit for closed opportunities?

Our Proven
inbound process

First, we holistically analyze your inbound marketing strategy from a goal-driven viewpoint. Then, our process includes four stages to a successful marketing machine: Attract, Capture, Engage, and Nurture.

Each stage tackles a critical problem holding you back from achieving the greatest success.

1. Attract

Your problem:

Cutting through the noise to get your message to buyers who need your solution is difficult.

Our solution:

Scan the market, analyze competitors and match you up with the right channels, devices and mediums where your message will make a connection.

2. Capture

Your problem:

Your marketing stack is thorough, but data and results are uninspiring.

Our solution:

Evaluate the stack, uncover the gaps in it, and ensure your data collection efforts deliver insight and action.

3. Engage

Your problem:

Conversion rates are low as prospects get lost in your funnel.

Our solution:

Deliver a buying journey that supports each customer stage and a lead management process to support it.

4. Nurture

Your problem:

Closed opportunities aren’t connecting to the inbound activities you know drive the initial conversion.

Our solution:

Assess the inbound process and refine the journey–accounting for marketing, remarketing and social strategies proven to close or influence the deal.

1,500 Customers and Counting...

We’ve helped more than 1,500 corporate and enterprise organizations drive more ROI with their marketing strategies.

{

When we were considering partners, several things made The Pedowitz Group stand out.

TPG started with a free diagnostic and roadmap, providing insights on where we were and how to move forward – adding value before we even started. They did extensive homework about our company and our industry, building credibility and showing that they care about us and understood us.

Lisa Agona

CMO, Ensono

{

We were able to do so much more by partnering with the experts at The Pedowitz Group than we could have done without them. It has helped us generate top of funnel leads and nurture a large percentage of them through to MQL status with high-value educational content.

With this highly targeted persona-based campaign, we have been able to generate leads for a service offering that positions our sales team as problem solvers, not just sales reps. We are excited about the potential for revenue marketing within Xylem.

Bryan Gassler

Director of Global Marketing Communication, Xylem

Which Stage Do You Start With?

Before we can determine which of the four stages you need to focus on first, we have to make sure you’re tracking the right metrics AND that we can trust your data.
If you’re not 100% sure your Google Analytics dashboard was set up and configured properly to collect clean data, do our quick Analytics Self-Audit now.

Or, if you trust your data but need direction on tracking inbound ROI and other key metrics, click below to build your analytics dashboard.

Your Next Step

We have three flexible inbound consulting options designed to meet your specific marketing needs and drive greater (and sustainable) ROI from your budgets.

Assessment & Managed Services

Not sure where to start?

Conduct a comprehensive inbound discovery engagement to help you assess your analytics, competitive position, website performance and PPC.

We’ll also help you get your arms around SEO and PPC for the multi-channel campaigns you’re currently have running.

Multi-Channel Campaign Inbound Campaigns

Want to get inbound campaigns up and running?

From discovery to planning and then execution, the Multi-Channel offering from start to finish is a 2-month cycle to help you get engagement in the right inbound channels to the right audience.

If you have a basic understanding the basic needs of an ideal customer and want to create a new campaign/flow to support inbound goals, this solution is for you.

f

Strategic Inbound Marketing Operations

Looking for something more comprehensive?

We recognize that your organization may need inbound platform customizations, reporting and campaigns to fit your business model. This option is a customized solution based on your needs.

Engage with our most senior inbound resources to optimize your marketing technology stack related to inbound while also executing inbound campaigns to attract, capture, engage and win your customers.

Ready to Work with

Strategic Consultants that Get Results?

Let’s discuss your campaigns and platforms and the optimizations we recommend to get better results.

Z

Competitive Analysis around keywords, ads, landing pages, and more

Z

Errors and issues around website crawl, content, image, links and semantics fixed

Z

Multi-channel integration

Z

Analysis and improvement recommendations for paid, organic and social platforms

Z

Advanced Analytics

Z

Road map to increased traffic, conversion, engagement and results