Customer Experience Consulting
Impress New +
There are brands that stand out, build loyalty, and engage both new and current customers with zeal.
The most envied brands have one thing in common: an authentic connection and easy-to-use experiences with their customers.
The Right Person
No, really … who’s buying what you’re selling? Or, more commonly … do you have a full idea of what they prefer?
The Right Time
The Right Place
The right go-to-market strategy builds relationships, not just transactions.
Do you struggle with:
Understanding the business needs of your customer?
Knowing when to engage with your customer on the customer journey?
Serving prospects content that speaks to their pain points?
Distributing content on channels where your customers engage?
Introducing: The Loop
Any good marketer knows funnels are linear, and almost no customer follows the same linear path.
But other models, like the waterfall, have critical gaps as well. Which is why CEO Jeff Pedowitz introduces you to The Loop in his book, F The Funnel.
The infinity loop ties both net-new and existing customer processes together for happier customers and long-term loyalty.
Our Clients Delight Their Customers
They engage more deeply with both prospects and clients to remove barriers and drive significant sales impact.
In the past, we had a limited vision into our nurses, and what are our target audience is interested in.
Through several exercises with Pedowitz Group, we really created a better vision of our buyer so that we can do tighter, more targeted communications.
It really helped us understand who wants to get on the road with us who wants to hit the ground running.
Director of Marketing, Fastaff
Marketo Marketing Automation is more than a software platform, it is a digital cultural transformation success tool.
What our partners TPG and the International team have been able to do, is not just expand the platform in record time, but change a Marketing culture so we can connect with our customers in a more timely, efficient and personalized way which helps them succeed in their businesses and the healthcare of animals.
International Head of Digital, Zoetis
Increase Selling By
Knowing Who’s Buying
Any quality customer experience process reveals a deep knowledge of who buys, why they buy, and how to connect with them.
The TPG Customer Experience (CX) Solution Suite improves customer experience across these areas.
Developing key personas of your buying center to understand their pain points, goals, triggers and motivations.
Taking each persona across the TPG ONE™ Customer Journey to understand the questions and challenges at every stage.
Aligning business objectives, buyer personas and customer journey stages to ensure you have the right content at the right time.
Get your prospect’s attention online and connect them to the content that resonates on the right channel.
How content operations supports your marketing (and revenue):
Content operations is more than just marketing – it’s aligning your entire go-to-market strategy around maximizing every customer touchpoint for excellent experiences.
Marketers who keep investing in contet are successful: on average, conversion rates are 6X higher for companies and brands using content marketing (2.9%) than those that aren’t (0.5%). (Aberdeen Group)
Optimize content for better user experiences + organic rankings
Ensure every ABM touchpoint is on-point and leads to more engaged accounts
Uplevel campaigns with more relevant and dynamic pages that warm prospects
our best content:
Consider this our way of providing a streamlined experience while you continue to check us out 😇
From touch-up to shake up,
TPG consulting evolves your CX
Want happier customers who will spend more with you? Start with us.