Successful Lead Scoring is dependent on the ability of sales and marketing to develop a common definition of a qualified lead. Lead Scoring is not a “set it, and forget it” action, it should be revisited often to make sure that the most qualified leads are getting to sales. In order to deliver robust Lead Scoring, marketing needs to not only align with sales, but leverage Marketo Scoring best practices to make it repeatable, predicable and scalable.
Although it is best practice to review your Lead Scoring regularly, many don’t have the time to do it. With a Lead Scoring Refresh by The Pedowitz Group (TPG), you’ll get an analysis of your existing scoring and its effectiveness in addition to a concrete plan for updates. Once the new scoring is implemented, you’ll receive an ongoing plan to review your effectiveness regularly.
TPG experts have experience using hundreds of Lead Scoring programs. We use our unique expertise in Lead Scoring and Revenue Marketing™ to optimize your Marketo instance.
TPG’s Marketo Lead Scoring services include:
- Virtual Lead Scoring workshops
- Lead Scoring report card
- New Lead Scoring program
- 30-day assessment of the new program
During the process TPG will evaluate and score existing leads into Marketing, MQL, Open Opportunity and Closed Won. We will assess the quantity of leads being sent to sales and returning to marketing from sales. TPG works with stakeholders on your marketing and sales teams to document key demographics and behaviors, plan SLAs, and schedule the frequency of Lead Scoring feedback meetings.
Contact a Revenue Marketer® today to build or optimize your Marketo Lead Score model.