The Pedowitz Group’s (TPG) Campaign Development Process Workshop is a 1-day session where we outline the process for campaign execution with your team. At the end of the workshop, all campaign stakeholders will have an agreed upon Campaign Development Process to follow moving forward.
Before marketing automation, many marketers used simple email platforms to crank out one email blast at a time. With the flood of marketing technologies available there is an elevated expectation to scale and execute numerous, multi-touch, omni-channel campaigns for faster revenue results.
Developing richer, more engaging campaigns such as this on your Marketing Automation system requires a defined Campaign Development Process to ensure high quality results.