According to Scott Brinker (chiefmartec.com), the number of marketing technology vendors has been exploding. In January 2014, he identified 947; in May this year, he counted nearly 5,000. This rapid growth of marketing tools is the reality and a significant challenge for today’s marketer: the expansion of capabilities to effectively identify and engage prospects and customers necessitates the marketer to select multiple platforms to successfully support their Revenue Marketing™ efforts.
Many marketing technologies are often acquired and implemented to meet specific business requirements, with minimal consideration for their integration with other systems. This results in silos of information that make it difficult for the marketer to easily and quickly obtain a complete view of the impact of their strategies and tactics.
Data management and interaction of disparate systems are, therefore, of paramount importance. However, effectively integrating multiple platforms, let alone two can be a daunting task to the non-technologist. Even worse, if the marketer tries to integrate their systems, they may find that those systems do not have out-of-the-box capabilities to do so or if they do, the integrations do not meet their specific needs.
The Pedowitz Group (TPG) solution engineering team has the sole focus of aligning your marketing technology stack with your business objectives. In addition to deep knowledge and experience with marketing automation and customer relationship management platforms, the team has implemented and integrated other complementary marketing technologies to enable clients to effectively leverage their investments and successfully execute their marketing strategies.