Can you forecast revenue with confidence the board will trust?
Most B2B teams forecast on feel, then defend the miss after quarter-end. Score your revenue predictability across 4 dimensions in 24 questions. See where your model breaks, and get the 5 fixes that close the gap.
Revenue predictability is the number your CFO needs and you cannot fake.
Most B2B forecasts are negotiated, not engineered. Sales commits a number based on quota pressure, marketing reports a different number based on attribution that nobody fully trusts, and finance discounts both by 20% to pad the board deck. By quarter-end, the variance is explained away with hallway anecdotes, and the cycle repeats.
The Revenue Predictability Assessment measures whether your forecasting model is engineered or theatrical. It looks at four operational disciplines that, in our work with over 2,000 B2B revenue teams, separate organizations whose forecasts land within ±10% every quarter from those whose forecasts miss by 20% and nobody can say why.
The four dimensions, defined
Forecast accuracy. How often the committed number lands. Owner of the accuracy KPI, documented methodology, refresh cadence, and whether reps, managers, and the executive number converge.
Pipeline coverage. Whether the pipeline can mathematically support the plan. Coverage ratio, deal freshness, risk-scoring beyond stage, pipeline hygiene cadence, and conversion benchmarks.
Attribution integrity. Whether revenue ties to source with a model Finance accepts. Sourced vs. influenced reporting, multi-touch attribution, UTM hygiene, system reconciliation.
Leading indicators. Whether early signals predict pipeline outcomes 60 to 90 days out. Engagement scoring tied to revenue, velocity tracking, MQL-to-opportunity rates, expansion signals, back-tested account scoring.
Frequently asked questions
How long does the assessment take?
About 9 minutes. The assessment is 24 questions, six in each of the four dimensions.
Do I need to give you my data?
No. The assessment runs in your browser. You can complete it, see your score, and review your dimension breakdown without ever entering an email. The form gate is only for the 12-page PDF report.
Is this calibrated for my company size?
Calibrated for mid-market and enterprise B2B organizations (\$20M–\$2B in revenue) where forecasting is a contested topic at every QBR.
What is the Revenue Marketing Journey?
TPG's four-stage maturity model: Traditional, Lead Generation, Demand Generation, and Revenue Marketing. It describes how operationally mature an organization is at tying marketing to pipeline and to the forecast the CFO trusts.
What is RM6 and how is it different?
RM6 is a separate framework: the six control areas you operate at every stage of the Journey — Strategy, People, Process, Technology, Customer, and Results. The Journey is the maturity ladder. RM6 is the set of controls.