- Morgan Collins, Sales & Marketing Operations Manager, Phunware
- Alex Simoes, Director, Sales and Marketing Operations, CAKE, a Sysco company
- Inese Pumpure, Sales & Marketing Operations Manager, CloudLock, now part of Cisco
The structural siloes within sales and marketing are getting in the way of sales and marketing revenue alignment and in adopting a single customer-centric company-wide capability. Today’s marketing team is chartered with making a revenue impact but continue to find this challenging. In addition, improving customer engagement and sharing key customer insights across the firm has been added to the marketing scorecard. To accomplish these milestone changes in the role of marketing requires a synergistic relationship with sales which continues to be a thorny issue for marketing. The answer is to form a new structure that smashes these barriers. The answer is to build a combined sales and marketing operations function – SMOPS.
Listen to this fascinating interview with 3 SMOPS pioneers and find out what drove the creation of the function and how it benefits marketing, sales, the company and the customer.
Debbie is a nationally recognized thought leader, innovator and speaker in Revenue Marketing with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth. She is the author of the award winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketer Radio (WRMR). Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert. She is a frequent speaker and writer on topics related to Revenue Marketing transformation, leadership, change management, sales and marketing alignment, ROI, content, organization, talent and marketing operations. She coined the term “Revenue Marketer” in 2011. As a principal partner and chief strategy officer of The Pedowitz Group, Debbie is responsible for developing and managing global client relationships, as well as leading the firm’s thought leadership initiatives. Debbie is also PhD candidate and her dissertation topic is how the CMO adopts financial accountability in an e-marketing environment.
- Posted by Debbie Qaqish
- On 08/31/2017
- 0 Comments