Revenue Marketing Radio Podcast: Larry Black, Managing Director and Global Head of Marketing, FTSE Russell
This week’s guest on Revenue Marketing Radio is Larry Black, Managing Director and Global Head of Marketing for FTSE Russell.
In this interview, Debbie Qaqish talks with Larry about:
- How getting the organization to fall in line behind a singular focus made all the difference,
- The importance of sales and marketing alignment,
- Why experimentation and innovation is worth the investment.
Debbie is a nationally recognized thought leader, innovator and speaker in Revenue Marketing with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth. She is the author of the award winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketer Radio (WRMR). Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert. She is a frequent speaker and writer on topics related to Revenue Marketing transformation, leadership, change management, sales and marketing alignment, ROI, content, organization, talent and marketing operations. She coined the term “Revenue Marketer” in 2011. As a principal partner and chief strategy officer of The Pedowitz Group, Debbie is responsible for developing and managing global client relationships, as well as leading the firm’s thought leadership initiatives. Debbie is also PhD candidate and her dissertation topic is how the CMO adopts financial accountability in an e-marketing environment.
- Posted by Debbie Qaqish
- On 04/19/2017
- 0 Comments