This week’s guest on Revenue Marketing Radio is Jim Kanir, CEO of PeachWorks.
Host Debbie Qaqish talks with Jim about what the CEO REALLY thinks about marketing!/p>
Jim shares his advice for marketing such as:
- Why it’s so important to be the proactive statesmen and what that really means
- How to be the educator around business potential for the company
- Why thinking like a CEO is critical for the CMO
If you ever needed to figure out how to have a better relationship with the C-suite, you will not want to miss this episode!
Debbie is a nationally recognized thought leader, innovator and speaker in Revenue Marketing with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth. She is the author of the award winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketer Radio (WRMR). Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert. She is a frequent speaker and writer on topics related to Revenue Marketing transformation, leadership, change management, sales and marketing alignment, ROI, content, organization, talent and marketing operations. She coined the term “Revenue Marketer” in 2011. As a principal partner and chief strategy officer of The Pedowitz Group, Debbie is responsible for developing and managing global client relationships, as well as leading the firm’s thought leadership initiatives. Debbie is also PhD candidate and her dissertation topic is how the CMO adopts financial accountability in an e-marketing environment.
- Posted by Debbie Qaqish
- On 05/11/2017
- 0 Comments