Omni channel is not just a buzzword. Buyers are demanding it. In a recent survey from Forrester Research, almost ¾ of B2B buyers say they look up product information online and expect it to be consistent across any channel. B2B buyer expectations for engaging with them has changed drastically, driven by the simplicity and efficiency of online consumer sites. How customers respond determines how competitive your company is and will remain.
- How to get everyone thinking in terms of omni channel
- How to get everyone executing in terms of omni channel
- How to create key processes to support an omni channel approach
- How to leverage key systems to support an omni channel approach
Debbie is a nationally recognized thought leader, innovator and speaker in Revenue Marketing with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth. She is the author of the award winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketer Radio (WRMR). Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert. She is a frequent speaker and writer on topics related to Revenue Marketing transformation, leadership, change management, sales and marketing alignment, ROI, content, organization, talent and marketing operations. She coined the term “Revenue Marketer” in 2011. As a principal partner and chief strategy officer of The Pedowitz Group, Debbie is responsible for developing and managing global client relationships, as well as leading the firm’s thought leadership initiatives. Debbie is also PhD candidate and her dissertation topic is how the CMO adopts financial accountability in an e-marketing environment.
- Posted by Debbie Qaqish
- On 09/22/2017
- 0 Comments