Revenue Marketing Radio Podcast: Daryl Hemeon, Marketing Technologist, Unum

Revenue Marketing Radio Podcast: Daryl Hemeon, Marketing Technologist, Unum

 

Building a marketing operations capability is messy and tough.  Yet, we seem to only hear about the nice clean and shiny stuff.  Why don’t we also hear what went wrong and get really, really practical advice for what to do? Join us as we talk to a brave marketing technologist – Daryl Hemeon, Marketing Technologist at Unum – and get the good, the bad and the ugly. Daryl will share with us:

  • What precipitated the creation of the MO capability at Unum
  • Barriers to change
  • What went wrong
  • A 7-point Year 1 checklist

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About Debbie Qaqish
Debbie is a nationally recognized thought leader, innovator and speaker in Revenue Marketing with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth. She is the author of the award winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketer Radio (WRMR). Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert. She is a frequent speaker and writer on topics related to Revenue Marketing transformation, leadership, change management, sales and marketing alignment, ROI, content, organization, talent and marketing operations. She coined the term “Revenue Marketer” in 2011. As a principal partner and chief strategy officer of The Pedowitz Group, Debbie is responsible for developing and managing global client relationships, as well as leading the firm’s thought leadership initiatives. Debbie is also PhD candidate and her dissertation topic is how the CMO adopts financial accountability in an e-marketing environment.

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  • Posted by Debbie Qaqish
  • On 09/14/2017
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