Revenue Marketing Radio: Lena Shaw, Director of Marketing & Growth, LeadGenius “ABM Drives Sales and Marketing Alignment”
This week’s guest on Revenue Marketing Radio is Lena Shaw, Director of Marketing & Growth with LeadGenius.
In this interview, Debbie Qaqish talks to Lena about how ABM drives sales and marketing alignment by
- Aligning marketing initiatives to the goals of the business which also includes a shift in mindset
- Creating your target account persona to ensure your ABM marketing connects with your audience
- Defining key demand generation activities towards the list of actual target accounts
- Being visible within the company with your ABM revenue target
If you are looking for practical examples of how to implement ABM and get sales and marketing aligned, Lena shares all of her secrets on this episode!
Debbie is a nationally recognized thought leader, innovator and speaker in Revenue Marketing with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth. She is the author of the award winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketer Radio (WRMR). Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert. She is a frequent speaker and writer on topics related to Revenue Marketing transformation, leadership, change management, sales and marketing alignment, ROI, content, organization, talent and marketing operations. She coined the term “Revenue Marketer” in 2011. As a principal partner and chief strategy officer of The Pedowitz Group, Debbie is responsible for developing and managing global client relationships, as well as leading the firm’s thought leadership initiatives. Debbie is also PhD candidate and her dissertation topic is how the CMO adopts financial accountability in an e-marketing environment.
- Posted by Debbie Qaqish
- On 05/26/2017
- 0 Comments