Overcome all revenue marketing challenges with one dedicated partner.
Schedule time to explore our marketing consulting services.
Our Services
Managed Services
Overcome Email Marketing and MAPS challenges.
- Email Marketing Services
- Campaign production, list management, QA, deployment, reporting, optimization, and campaign management.
- Marketing Automation Administrative Services
Campaign Management
Personalized, engaging campaigns that drive revenue, boost loyalty, and fuel long-term growth.
- Design and Planning
- Campaign goals and objectives, campaign brief, campaign blueprint, campaign calendar, and playbook.
- Execution and Management
- Personas, buyer committee personas, customer journey mapping, content audits, content mapping, A/B testing plan, channel strategy, campaign entries and exits, sales enablement, reporting, and optimizing.
Tech Stack
Optimize your tech integration, output, and ROI.
- Technology Awareness
- Map out current and emerging tech that may best help you achieve your goals.
- Planning, Selection, and Implementation
- Defines your processes for evaluating new technologies and when to add to your existing stack.
- Technology Adoption
- Drives greater use of what you’re paying for – and ensures it’s used correctly across our business.
- Revenue Marketing Architecture
- Defines how you use your technology – and how it works together – to achieve business outcomes that matter most.
- Vendor Management
Lead Management
Create buy-in from all parts of the organization.
- Sales-Ready Lead Alignment
- Define a lead, and define the process for handoff and qualification.
- Lead Status
- Accurately track from inception to disposition.
- Lead Scoring
- Scoring models, scoring roadmaps, and implementation.
- Lead Processing & Routing
- Implement and document lead flow from database entry until final disposition.
- Service Level Agreement
- Define processes and roles for follow-up and escalation.
- Metrics and Reporting
Marketing Operations
Processes. People. Tech. All with revenue impact.
- Strategy and Planning
- Establishing a charter, developing a roadmap, and building a center of excellence.
- Team Enablement
- User training, stakeholder education, platform adoption, and internal communications.
- Lead and Campaign Management
- Templates and documentation, campaign development, and lead management and quality.
- Marketing Technology Management
Planning and selection, tech adoption, tech optimization, data and platform integration, and telemarketing.
Account-Based Marketing
Build scalable processes that set up sales and marketing success.
- Customers
- Optimize client-facing strategies and solutions, boost customer satisfaction, deliver a more tailored approach, and develop a deeper partnership with your vendor.
- Marketing
- Orchestrate coherent, relevant messaging, align with sales in a unified strategy, increase marketing ROI, and customize campaigns for prospects and clients.
- Sales
Revenue Marketing Transformation
Gain objective insights.
- Market Research
- One-on-One interviews, focus groups, quantitative research, segmentation, and competitive analysis.
- Strategic Development
- Branding, naming & logo design, value propositions, go-to-market strategies, and communications plans.
- Content Creation
- Blogs, articles, white papers, infographics, case studies, and webinars.
- Sales Enablement
- Sales plays, presentations, sales collateral, eLearning, and telemarketing.
- Digital Services
Brand and Design
Drive complex challenges and accelerate results.
- Market Research
- One-on-One interviews, focus groups, quantitative research, segmentation, and competitive analysis.
- Strategic Development
- Branding, naming & logo design, value propositions, go-to-market strategies, and communications plans.
- Content Creation
- Blogs, articles, white papers, infographics, case studies, and webinars.
- Sales Enablement
- Sales plays, presentations, sales collateral, eLearning, and telemarketing.
- Digital Services
Get expert support for implementing or optimizing your marketing platforms.
We now have full visibility into what our revenue impact is for the organization, an uplift in our relationship with sales, and an uplift in our overall contributions to the company.
TPG started with a free diagnostic and roadmap, providing insights on where we were and how to move forward – adding value before we even started.