Revenue Marketing Consulting Services product page for mid-market tech CMOs from The Pedowitz Group.
Marketing ops that produces pipeline. Not reports.
A fully integrated strategy, ops, and measurement engagement for mid-market B2B technology CMOs who need attribution that holds up in the boardroom.
generated for clients
as a discipline
in our RM6 diagnostic
attributed pipeline
Mid-market tech CMOs are not losing to strategy gaps. They are losing to execution gaps: the space between the operating model in a deck and the pipeline on a dashboard.
Marketing produces campaigns. Finance asks where the revenue came from. Nobody has a clean answer.
MQL handoff processes look good on paper. Sales ignores them two weeks after launch.
Consultants sell you a Revenue Marketing model designed for where you should be, not where you are.
You have 12 tools. Three do the same thing. Data does not flow cleanly between any of them.
Each engagement is scoped to your current maturity stage and your specific constraint. No pre-packaged solutions.
Revenue Marketing Strategy
Define the operating model that connects marketing to pipeline. Built from your RM6 diagnostic, not from a generic framework.
- RM6 maturity assessment across 49 capabilities
- ICP definition and buying committee mapping
- Go-to-market motion design
- Pipeline architecture and coverage modeling
- 90-day roadmap with sequenced priorities
Marketing Ops Strategy and Execution
Build the process, technology, and data infrastructure that makes your programs run and your measurement work.
- MAP audit, configuration, and optimization
- Lead management process design
- CRM and MAP integration architecture
- Campaign operations build-out
- Data quality and hygiene protocols
RevOps and Sales-Marketing Alignment
Connect marketing, sales, and customer success around shared pipeline metrics and handoff standards that hold.
- Revenue funnel definition and SLA design
- Lead scoring model build and calibration
- Sales handoff protocols and routing
- Joint pipeline reviews and reporting cadence
B2B Demand Generation Programs
Account-based and demand-capture programs designed around buyer stages. Measured in pipeline, not lead volume.
- ABM program design and execution
- Buying committee content mapping
- Intent signal activation
- Nurture architecture and campaign build
Attribution and Revenue Reporting
Build the reporting layer that connects marketing spend to pipeline and revenue. Defensible in a CFO meeting.
- Multi-touch attribution model design
- Pipeline influence and sourced revenue tracking
- Executive dashboards built in your BI layer
- Marketing contribution narrative for the board
AI Adoption and AXO Diagnostic
Integrate AI into your marketing workflows and measure your brand's visibility in AI-powered buyer research tools.
- AXO diagnostic across ChatGPT, Claude, Perplexity
- AI workflow integration for content and ops
- Answer engine optimization strategy
- AI readiness assessment and roadmap
Every engagement begins with the RM6 diagnostic. No firm that skips this step knows what problem they are actually solving.
RM6 Diagnostic
Assess all 49 revenue marketing capabilities. Establish maturity stage. Identify the highest-leverage constraint.
Architecture Design
Build the operating model, technology architecture, and measurement framework calibrated to your current state.
Infrastructure Build
Configure the stack, build the processes, and launch the first demand programs. Pipeline contribution begins here.
Managed Execution
Named consultant accountability. Weekly pipeline reporting. Monthly program reviews. Quarterly roadmap updates.
These are the outcomes clients report, not the deliverables we hand over. Deliverables are inputs. Pipeline is the output.
This engagement is calibrated for a specific profile. Read both columns before requesting a conversation.
Strong fit
- Mid-market B2B technology, $25M to $300M ARR
- CMO or VP owns a marketing-sourced pipeline target
- MAP and CRM in place, not fully optimized
- Marketing and sales alignment is a real friction point
- Attribution to revenue is currently manual or absent
- Team has execution capacity but needs architecture
- Series B through pre-IPO growth trajectory
Not the right fit
- No MAP or CRM in place yet
- Marketing reports to sales with no independent budget
- Looking for brand or creative agency work
- CEO does not believe marketing drives pipeline
- Needs a single-campaign execution vendor
- Has no internal marketing ops or technical resource
Your pipeline number is not a marketing problem. It is an ops problem.
Start with a 30-minute diagnostic call. We will tell you exactly which RM6 dimension is limiting your pipeline, and what closing that gap is worth.
Request a diagnostic call Learn about Revenue Marketing Transformation