This slide presentation is a companion to the on-demand webinar where we discuss how Marketing Operations should take a ‘business plan’ approach to better marketing planning, implement an official system of record that demonstrates how marketing will support the business with planned investments, and align your plan to your company objectives.
Inbound marketing can be a moving target. Here is a set of 8 foundational principals that drive effective inbound marketing and have stood the test of time for several years.
From subject line to compliance, this check list details 8 best practices to optimize your email campaigns.
The Account Based Marketing (ABM) Strategy Loop visualizes the ideal 7-step approach to expand your footprint within a key account.
Welcome to the TPG Content Mapping Tool! This tool will help you manage your content inventory as the organizational asset that it is. Use it the tool to classify your content, quickly locate content based on those classifications, and analyze your inventory for content planning.
Marketing’s continued push for accountability and attributable revenue contributions have given rise to running marketing as a strategic business unit. Along with this opportunity comes the need to speak the language of management, which at its most fundamental is the language of income, expenses, and profits.
The Service Level Agreement (SLA) is the backbone of Lead Management. The SLA ensures that both Sales and Marketing adhere to standards and processes implemented to ensure a positive customer experience while providing the necessary insights to both Sales and Marketing organizations.
Selecting an Marketing Automation Platform (MAP) for the first time, or transitioning to a new platform is a critical decision for marketers to make. In this template, The Pedowitz Group has documented the six most common use cases organizations consider when purchasing an MAP platform. While your list must be customized to fit your needs, this does address the core areas of MAP.
Download this half day sales agenda to use as a starting point to align sales and marketing to a single account based marketing strategy for a single account.
In this scorecard, TPG has developed a model to assist organizations that can be leveraged to determine what platform is best for your organization.