The RevOps Difference
For enterprises competing in today’s digital-centric landscape, there is an undeniable truth that has emerged when it comes to business operations: Revenue is now a team sport that involves marketing, sales and customer success fully and effectively aligned.
The RevOps Difference research study reveals that organizations who have fully aligned their moneymaking teams under the Revenue Operations model enjoy better customer experience, customer conversion and employee experience across industry verticals.
Featuring answers to questions such as:
- How aligned are the efforts, strategies, and goals across these teams?
- What are the top factors driving towards greater alignment?
- What do you expect to achieve re: your revenue goals?
Don’t forget to grab the free infographic as well!
survey respondents in customer success, marketing, and sales
likelihood of RevOps-enabled enterprises to rate their technology optimization as "excellent" vs. non-RevOps enabled companies
of respondents said "lack of communication between teams" is a top challenge to providing exceptional CX
As an executive, there’s no other report like this on the market right now. The clear walk away from this is that revenue is a team sport and customer focus is the lever that drives revenue.”
ABOUT THE PEDOWITZ GROUP
Since 2007, The Pedowitz Group (TPG) has worked with over 1,500 clients to drive billions in new revenue.
Through optimized process, people, and tech initiatives.
From a global revenue operations structure to organization-wide alignment on sales / marketing processes, implementing ABM / ABX to optimizing campaigns, TPG has a team ready, willing, and able to tackle your toughest sales, marketing, and business challenges.
Real Customers. Real Success.
Get, keep and grow your customer base! Over 1,500 companies – from global Fortune 500s to growing medium-sized businesses – have made great strides in their marketing with us.
ABOUT THE SURVEY
We surveyed 507 sales, marketing, and customer service professionals from companies $50M in annual revenue and above, with 48% of respondents from companies with $1B+ reported revenue.
They answered questions about their current challenges, cross-functional alignment, tech stack usage, and more to provide an understanding of how companies are embracing – or failing to – the benefits a fully-functional revenue operations engine can provide.
This report shows how the industry is moving, why it’s shifting that way, and what barriers continue to plague transformative efforts.
Sales, marketing, and customer success alignment was listed as the No. 1 priority to gain a unified view of the customer to drive efficiencies and revenue.
How’s your alignment?