The RevOps Difference

For enterprises competing in today’s digital-centric landscape, there is an undeniable truth that has emerged when it comes to business operations: Revenue is now a team sport that involves marketing, sales and customer success fully and effectively aligned.

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The RevOps Difference research study reveals that organizations who have fully aligned their moneymaking teams under the Revenue Operations model enjoy better customer experience, customer conversion and employee experience across industry verticals.

Featuring answers to questions such as:

  • How aligned are the efforts, strategies, and goals across these teams?
  • What are the top factors driving towards greater alignment?
  • What do you expect to achieve re: your revenue goals?

Don’t forget to grab the free infographic as well!

survey respondents in customer success, marketing, and sales

likelihood of RevOps-enabled enterprises to rate their technology optimization as "excellent" vs. non-RevOps enabled companies


of respondents said "lack of communication between teams" is a top challenge to providing exceptional CX

As an executive, there’s no other report like this on the market right now. The clear walk away from this is that revenue is a team sport and customer focus is the lever that drives revenue.”

Dr. Debbie Qaqish

Chief Strategy Officer, The Pedowitz Group

The Pedowitz Group logo ... we're always focused on providing value with our services to you!


Since 2007, The Pedowitz Group (TPG) has worked with over 1,500 clients to drive billions in new revenue.


Through optimized process, people, and tech initiatives.

From a global revenue operations structure to organization-wide alignment on sales / marketing processes, implementing ABM / ABX to optimizing campaigns, TPG has a team ready, willing, and able to tackle your toughest sales, marketing, and business challenges.

Learn more about why us – and why we’re different – on this page or learn more about our revenue operations consulting.

Real Customers. Real Success.

Get, keep and grow your customer base! Over 1,500 companies – from global Fortune 500s to growing medium-sized businesses – have made great strides in their marketing with us.


We surveyed 507 sales, marketing, and customer service professionals from companies $50M in annual revenue and above, with 48% of respondents from companies with $1B+ reported revenue.

They answered questions about their current challenges, cross-functional alignment, tech stack usage, and more to provide an understanding of how companies are embracing – or failing to – the benefits a fully-functional revenue operations engine can provide.

This report shows how the industry is moving, why it’s shifting that way, and what barriers continue to plague transformative efforts.

Marketing operations evolves into revenue operations, with full customer centricity and predictable revenue growth

Sales, marketing, and customer success alignment was listed as the No. 1 priority to gain a unified view of the customer to drive efficiencies and revenue.

How’s your alignment?

(We can help with that)

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Dig in with these, or view even more options in our resources hub.

Want to drive necessary change through your organization, gain alignment, optimize your tech, and more? We can help with that!

Click here to read more on how COVID-19 acts as either an accelerant or inhibitor for companies trying to meet evolving customer demands in the digital sphere

Dr. Qaqish: Why Transforming Isn’t Optional For Growth

Click here to learn more about revenue marketing!

What Is Revenue Marketing?

Why should executives care about Marketing Operations? Read now!

Realize The Full Value Of Marketing Operations

Click to do a deep dive into customer journey mapping

The Right Way To Update Your Customer Journey 

Marketing Operations

Increase efficiency. Remove roadblocks.

Customer Experience

Wow Your Customers

Inbound Marketing

Right Channel, Right Message

Revenue Operations

It’s A (Unified) Team Effort

Digital Transformation

Turn Strategy Into Action

Martech Stack

Does your MarTech Stack … Stack Up?

Lead Management

Accelerate Leads to Revenue

Account-Based Marketing

Accelerate ABM Success

Flexible Options

Four options. One result: Greater marketing-sourced revenue.

Marketo Engage

Marketo Platinum Partner


Accelerate Leads to Revenue


Build A Winning Ecosystem

Salesforce Marketing Cloud

Salesforce Certified Silver Partner

Salesforce CRM

12 Years of Integration Experience


Additional Technology Platforms

Oracle Eloqua

Oracle Platinum Partner

Adobe Experience Manager

Provide world-class experiences

Revenue Marketing University 

Training for marketers of all skill levels.

F5 Logo

F5 Networks

How a Network Security Giant Unified Global Marketing Operations

F5 Logo


How a Cloud Solutions Provider Unifed And Expanded Global Marketing Capabilities

F5 Logo


How a Global Leader Drove Transformation At Scale


How a Supply-Chain Solution Provider Built Crucial Capabilities For Revenue


How a Global Water Solutions Company Nailed Marketing Automation To Win

Gilbarco Veeder-Root

Gilbarco Veeder-Root

How a Global Fueling Leader Transitioned To Win


How A Multi-Channel Inbound Strategy Achieved A 600% Increase In ROI

A credit card, representing a Fortune 100 client of The Pedowitz Group's

Financial Services

How a Fortune 100 Credit Card Company Closed The Loop On Revenue

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About TPG

How are we different? Get to know us a bit better!


Learn more about working here

Case Studies

See real results from customers just like you

How We Work With You

How can we help you?


Learn about some of our Partners.

Introducing: The Loop


Revenue models are outdated. Here's your update.

About TPG

How are we different? Get to know us a bit better!


Learn more about working here

Case Studies

See real results from customers just like you

How We Work With You

How can we help you?


Learn about some of our Partners.

Introducing: The Loop


Revenue models are outdated. Here's your update.