Debbie Qaqish kicks off her 2017 podcast interview series with Steve Cook, Founder of FortuneCMO and contributing editor for CMO.com. Debbie and Steve discuss the changing role of today’s CMO and how they are positioned to lead innovation not only with sales and marketing integration, but within their organizations.
The talent gap in the Revenue Marketing Age encompasses both leadership talent and team talent. The job of the marketing leader is more complex than ever. Where do marketing leaders go to upgrade their skills? And, finding team talent in the revenue marketing age is almost an impossible task! The skills required for successful marketing today include data, technology, and analytics while also needing business acumen, collaboration and relationship skills. Where do you find this perfect person?
Hear what the marketing operations leaders from Lenovo, Verint and SecureWorks have to say about building a successful Marketing Operations organization.
Nicolas Draca shares his experience from Infoblox, LinkedIn and Twilio as it relates to the four pillars of Demand Generation: Talent, Insights, Operations and Lifecycle.
In this session, Angela Sanders, VP Client Management for The Pedowitz Group, will talk about strategies to gain the executive support you need to make this critical shift in your business.
Join us as Ken Robinson, CMO of ProSites, discusses what it takes to gain a seat AND a voice at the table.
Join us as Patty Foley-Reid, Serial Revenue Marketer, at Veracode shares her insights about the value of passing sales intelligence to sales, not just leads.
Scott Brinker’s MarTech stack grew from 900 vendors to over 3800 in the last 12 months. Join us as Scott talks about what this explosion means for the marketing leader.
Join Ashleigh Davis, a serial Revenue Marketer, as she shares the trials and tribulations of tacking this key initiative for TrendMicro. Joining her will be Brendan Farnand, Head of global marketing operations.
Join us as Carl Meyerhoefer, VP of Strategic Accounts at The Pedowitz Group, talks about what he sees and what he has personally experienced in creating a collaborative working relationship with senior management.
Join as Liz Sophia, Sr VP Marketing, and Ron Shah, CFO – both of Hodges Mace – discuss the relationship between marketing and finance.
Join us as Meagen Eisenberg, CMO of MongoDB discusses what every new CMO should know about Revenue Marketing.
Join us as Mitch Diamond, Director of Sales & Marketing with McKesson Business Performance Services, talks about The Role of Marketing Ops in Revenue Marketing.
Peter Garza, engineer by training and a Revenue Marketer by choice, discusses quality, sustainability, systematic method and measurement first in engineering terms, and then in Revenue Marketing terms.
Join us as Bill Hamilton, Senior Director, Cloud and Enterprise Group at Microsoft shares his 2-year journey of marketing transformation beginning with an innovative and inspiring grassroots vision and execution plan.
Join us as Stephanie Meyer, Head of Marketing Operations and Milt Hwang, IT Leader, both of GE Healthcare, share their insights to achieving global marketing transformation in 18 months.
Join us as Nat Cramer, Senior Manager of Demand Generation Marketing at Advent Software shares his approach to creating optimal and profitable customer experiences though the integration of Content Marketing and Demand Generation.
Join us as Paul Johnson, Marketing Excellence Manager at Microsoft shares his vision of, process for and results from his curriculum of Revenue Marketing Education Snackables.
Join us as Helen Whelan, Editor-in-Chief at Apigee discusses how Apigee used a thought leadership content approach to help propel the company’s explosive growth to an eventual IPO this year.
Join us as Gary DeAsi, Senior Manager, Corporate and Digital Marketing at SmartBear Software shares how connecting inbound to automated nurture ensures no good lead is left behind.
Join us as Christine Nurnberger, CMO of BottomLine technologies shares how the right Revenue Marketing team and organizational structure can create global competitive advantage.
Kris Shorter, Director of Digital Marketing for Roche shares lessons learned as he led the move from a decentralized to a centralized Revenue Marketing organization at Roche.
Join us as Carly Brantz, Director of Revenue Marketing at SendGrid shares what it’s like on the “other side” (i.e. sales).
Join us as Kae Kronthaler-Williams, VP Marketing at Exact shares how marketing actually works with sales during the sales process and how they have created a symbiotic relationship leading to higher revenue and bigger deals.
Join us as Michelle Chiantera, Sr. Director, Americas Partner and US Commercial Marketing of Cisco shares the secrets of achieving Revenue Marketing success in a global channel.
Join us as Robin Caputo, CMO of Datavail shares how the marketing team moved from a 25% contribution to pipeline to a 75% contribution to pipeline in only 18 months.
Join us as Jim Kanir, Chief Revenue Officer and Mike Wilt, Director of Demand Generation at Vox Mobile share their secrets to gaining sales and marketing synergy.