Navigating Revenue Growth and Operations In The Age of M&A
Global mergers and acquisitions projections exceeded $6 trillion in 2021 – and 2022 looks to be just as strong. What does this growth mean for the B2B space?
Our panel of experts discussed key questions such as:
- What role can Revenue Operations – encompassing Sales, Marketing and all Customer Success organizations – play in Revenue Growth when companies merge?
- What are key areas to focus upon – tech stack? Brand? Processes? Lead quality?
- How do you ensure optimal syncing up between the various teams between the two companies?
- How has COVID-19 spurred record-breaking M&A’s?
- What working relationships do the various components of Revenue Operations (Sales, Marketing and Customer Success) need to have to ensure optimal performance and cross functional collaboration?
- How do you address org structure/operating gaps?
- Once you’re merged, how do you re-create/assess/update the Customer journey under the new identity?
- How do you create a unified standard lead management/quality to ensure pipeline remains strong?
The experts:
Vishesh Yadav
M&A Practice
Point B
Jeff Pedowitz
President and CEO
The Pedowitz Group
Stephen Kane
Digital Practice
Point B
Scott Benedetti
Partner and EVP
The Pedowitz Group
