Now you can easily gauge your marketing teams maturity by taking our easy assessment by utilizing the expertise of the Pedowitz Group via the expertise of 1,200 organizations. Based on key attributes, the assessment analyzes 6 key capabilities: Strategy, Martech Stack, Skills/Capacity, Data Insights, Alignment, and Results.
Marketing’s continued push for accountability and attributable revenue contributions have given rise to running marketing as a strategic business unit. Along with this opportunity comes the need to speak the language of management, which at its most fundamental is the language of income, expenses, and profits.
Find out how to digitally transform your B2B marketing operations with this interactive white paper.