DATA MANAGEMENT CONSULTING
Refine Your Marketing Fuel
Let’s be honest: Data fuels marketing. All of the MarTech in the world is meaningless without accurate, actionable data. It’s your currency for making decisions.
But companies can’t afford bad customer data leading to poor decisions. Our data management services make sure you’re actioning upon the right data – and that’s it’s trustworthy.
Why Should I Care About My Data Management?
Make Accurate Decisions
Make quicker and more accurate business decisions based on customer data you already have – and use these insights to drive revenue.
Avoid Security Risk
Customers and prospects have legal protections for their privacy. Not only do you need to comply with these regulations, but you can use this as an opportunity to gain trust and respect from your target audience.
Deliver More Value
Accurate and up to date data, as well as efficient execution processes, allow your team to move faster and do more with what you currently have.
Data management prevents unnecessary costs and helps your team focus on activities that matter most to the business.
Transform Your Marketing Through Data
Watch as Dr. Debbie Qaqish speaks with Brandon Jensen, Marketing Operations Director at Juniper Networks, on how data, reporting and analytics play a key role in the transformation and the roles and responsibilities of a strategic marketing ops team.
As marketing operations continues to be a focus in the marketing world, data integrity and process management is even more crucial!
Data Management Platforms
While there are thousands of data management solutions to choose from, here are a few partnersvwe’ve worked with to master data and connect team members across any team.
TPG EMPLOYEE SPOTLIGHT
Nasa Scientist Turned Data Architect
Steve is the Chief Architect at The Pedowitz Group, where he manages complex technical implementations and integrations of marketing automation and CRM platforms. Steve oversees the development of technical capabilities into new areas that enhance the customer experience.
Early in his career, Steve was literally a rocket scientist, working at NASA on a variety of projects – including robotics research for the International Space Station and a return-to-earth unmanned spacecraft.
So, if you feel like you need a rocket scientist to figure your data management out – we’ve got one for you!
Data Management Services
Managing data can feel overwhelming, but it’s well worth the investment. Our consulting establishes data and collaboration best practices for efficient and effective marketing.
Stay ahead of the curve and guide future strategies with predictive analytics.
Establish a methodology to constantly manage data augmentation, data cleansing and data quality to keep up with execution and production.
Analytics & Attribution
Prove the impact of your campaigns and activities with solid attribution reports. Define Marketing’s attribution to the pipeline so you can manage your demand funnel.
Tell a compelling story and make the right decisions that generate revenue with data visualization.
Build deeper relationships by gathering and analyzing information regarding your customers and prospects.
Collaboration & Workflow
Do more with less. Use project management and collaboration software to enable your team and create scale across your marketing campaigns and initiatives.