CONTENT OPERATIONS

Great Content.
Amazing Experiences.
Loyal Customers.

There is a reason why marketers say content is king: B2B marketers who don’t invest will be beat by the competition.

Customers expect a personalized experience. They expect the right message at the right time, and a harmonized content operations strategy allows you to exceed these expectations.

Marketers who invest in content marketing are successful: on average, conversion rates are 6X higher for companies and brands using content marketing (2.9%) than those that aren’t (0.5%). (Aberdeen Group)

Content Marketing Services

Every asset you have works cohesively for an airtight, helpful, trust-building experience for whomever reads it … or it falls flat and destroys faith in your company’s capabilities. Is your content marketing up to the task of giving the customer what they’re looking for?

Search Engine Optimization

SEO is much more than just having a digital presence. Optimizing the use of your site and channels creates a better – and more memorable – customer experience.

Content Marketing

More than half of all B2B buyers view 8+ pieces of content during a purchase process (Forrester). You need a content marketing strategy to engage and nurture them at every stage.

Campaign Management

No content operation is complete with a strong campaign management process. The right templates + training = scalable solutions to meet customer demand.

Account-Based Marketing

Hyper-target for maximum ROI with strategic focus on high-value customers – and ensure sales is with you every step of the way.

Why Should I Care About Content Operations

Beat Competition At Any Stage

Your competition is creating a better customer experience. Keep up, or get pushed out.

Exceed Evolving Expectations

Your content operations needs to use the right technologies to delight customers, or you risk losing them.

Increase Average Deal Size

Buyers are willing to pay more for a product or service if it’s wrapped in a stellar customer experience…easiest up-sell ever. 

Stay Top Of Mind

Put your best foot forward and make a strong impression on prospects, keeping you on their short-list of solutions.

Content Operations Platforms

While there are thousands of platforms to choose from, here’s a few of our partners we’ve worked with to create exceptional experiences that reinforce customer loyalty.

Smarter Content. Higher Value.

Schedule a 30-minute call with one of our content operations experts.

Enhance the Digital Experience

Watch this recording of TPG and our partner Uberflip to learn how you can create a digital content experience that generates revenue.

Digital Transformation

Turn Strategy Into Action

Lead Management

Accelerate Leads to Revenue

Marketing Operations

Increase efficiency. Remove roadblocks.

Customer Experience

Wow Your Customers

Marketing ROI

Prove Your Power

Experts On Demand

Stop Troubleshooting

Inbound Marketing

Right Channel, Right Message

Account-Based Marketing

Accelerate ABM Success

Custom Training

Tailored Learning Solution

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Get the skills you need to drive more revenue with On Demand and live, virtual classrooms

Marketo Engage

Marketo Platinum Partner

Pardot

Accelerate Leads to Revenue

Microsoft Dynamics

Optimize Your Instance

Salesforce Marketing Cloud

Salesforce Certified Silver Partner

Salesforce CRM

12 Years of Integration Experience

Partners

Additional Technology Platforms

Oracle Eloqua

Oracle Platinum Partner

Adobe Experience Manager

Provide world-class experiences

Stop
Trouble-shooting

 

The help you need, when you need it with Experts On Demand

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F5 Network's Case Study

How a Network Security Giant Unified Global Marketing Operations

TraceLink’s Case Study

How a Supply-Chain Solution Provider Built Crucial Capabilities For Revenue

Telecomm Case Study

How A Multi-Channel Inbound Strategy Achieved A 600% Increase In ROI

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Ready to transform into a digital revenue machine?

 

Learn how TPG empowers digital revenue delivery through a blend of strategy, technology and execution.

About TPG

Learn about TPG and meet the team.

Careers

Discover career openings with TPG.

Newsroom

Our latest thought leadership.

History

Explore our award-winning history.

Partners

Learn more about TPG’s Partners.

Ready to transform into a digital revenue machine?

 

Learn how TPG empowers digital revenue delivery through a blend of strategy, technology and execution.