There is a reason why marketers say content is king: B2B marketers who don’t invest will be beat by the competition.
Customers expect a personalized experience. They expect the right message at the right time, and a harmonized content operations strategy allows you to exceed these expectations.
Marketers who invest in content marketing are successful: on average, conversion rates are 6X higher for companies and brands using content marketing (2.9%) than those that aren’t (0.5%). (Aberdeen Group)
Content Marketing Services
More conversions = quicker sales, and these are just some of the ways to move the needle.
Search Engine Optimization
SEO is much more than just having a digital presence. Optimizing the use of your site and channels creates a better – and more memorable – customer experience.
More than half of all B2B buyers view 8+ pieces of content during a purchase process (Forrester). You need a content marketing strategy to engage and nurture them at every stage.
No content operation is complete with a strong campaign management process. The right templates + training = scalable solutions to meet customer demand.
Hyper-target for maximum ROI with strategic focus on high-value customers – and ensure sales is with you every step of the way.
Why Should I Care About Content Operations?
Beat Competition At Any Stage
Your competition is creating a better customer experience. Keep up, or get pushed out.
Exceed Evolving Expectations
Your content operations needs to use the right technologies to delight customers, or you risk losing them.
Increase Average Deal Size
Buyers are willing to pay more for a product or service if it’s wrapped in a stellar customer experience…easiest up-sell ever.
Stay Top Of Mind
Put your best foot forward and make a strong impression on prospects, keeping you on their short-list of solutions.
Content Operations Platforms
While there are thousands of platforms to choose from, here’s a few of our partners we’ve worked with to create exceptional experiences that reinforce customer loyalty.
TPG EMPLOYEE SPOTLIGHT
Content Marketing World Hall of Famer
Pamela Muldoon is a Senior Consultant with The Pedowitz Group and boasts over two decades of traditional and digital marketing experience. She is a frequent speaker on content marketing at leading conferences and has been described as “God’s gift to the content marketing world” in speaker reviews. She is also a professional voiceover talent and podcaster.
When not online working on content operations strategy, she can be found unwinding at a poker table or hanging out with her two dogs.
Smarter Content. Higher Value.
Schedule a 30-minute call with one of our experts.
Join TPG and our partner Uberflip in this webinar to learn how you can create a digital content experience that generates revenue.