CONTENT & EXPERIENCE SERVICES
Goodbye Batch & Blast,
There is a reason why marketers say content is king, and B2B marketers who don’t invest in it will be beat by the competition.
Customers expect a personalized experience. They expect to be served content that conveys the right message, at the right time that pertains to them. Marketers who invest in content marketing are successful. On average, conversion rates are 6X higher for companies and brands using content marketing (2.9%) than those that aren’t (0.5%). (Aberdeen Group)
Content & Experience Services
Take advantage of higher conversions and quicker sales with these content and experience services.
Search Engine Optimization
We all know we need to have a digital presence in search, but SEO is much more than that. Optimizing your presence for SEO also means you improve the use of your site and channels, making a better customer experience.
With more than half of all B2B buyers viewing at least eight pieces of content during the purchase process (Forrester), you need a content marketing strategy to meet them at every stage of the buying cycle.
Create a campaign management process with the right campaign templates that allow you to scale to meet demand and customer expectations.
Gain the highest ROI possible by focusing on your strategic customers and facilitating sales alignment with account-based marketing (ABM).
Why Should I Care?
Beat the Competition
Your competition is, or already has, started to enhance their customer experience, keep up or get pushed out.
Meet Customer’s Expectations
Use the right technologies to meet and exceed your customer expectations, or you will lose them.
Increase Average Deal Size
Buyers are willing to pay more for a product or service if it’s wrapped in a stellar customer experience…easiest up-sell ever.
Make the Shortlist
Put your best foot forward and make an impression on your prospects, so you aren’t left off their shortlist of vendors.
Content & Experience Platforms
While there are thousands of content and experience platforms to choose from, here are a few of our partners that we’ve worked with to create exceptional content and custom experiences.
TPG EMPLOYEE SPOTLIGHT
Content Marketing World Hall of Famer
Pamela Muldoon is a Senior Consultant with The Pedowitz Group and comes to TPG with over two decades of traditional and digital marketing experience. She is a frequent speaker on content marketing has been described as, “God’s gift to the content marketing world” in her speaker reviews. Pamela is also a professional voice over talent and podcaster.
When not online working on digital marketing strategies, she can be found unwinding at a poker table or hanging out with her two dogs.
Go Further. Do More. Deliver Value.
Schedule A call with one of our content & experience marketing experts.
Join TPG and our partner Uberflip in this webinar to learn how you can create a digital content experience that generates revenue.