Where are you on your lead management journey?

Take our seven-question quiz below to find out (and get an idea to get better).

If you like this, you may also enjoy our 7 key stages to successful lead management. You can also enjoy more great content on our Resources Hub and our Blog!

Content loading...

Lead Management Light Assessment

7 Components of Lead Management

Lead management is a foundational concept for any B2B marketer looking to impact revenue. Take an inventory of your lead management maturity with this short assessment.

READ THIS WHITEPAPER>>

READ THIS WHITEPAPER >>

TAKE ME TO THE GUIDE >>

TAKE ME TO THE INFOGRAPHIC >>

(A sales-ready lead is someone who demonstrates a pre-determined, â€œFITâ€ for the organization and buying readiness based on measurable demographic and behavioral attributes that Sales and Marketing agree on.)

(Developing lead stage definitions enables marketers to model the progression of a lead from marketing engagement to sales close AND implementing those stages as data points into technology platforms.)

(Lead Processing creates a defined flow for what happens to a lead upon acquisition to ensure that no lead is left behind and the prospect/customer has a positive experience.)

(Lead scoring is a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. The resulting score is used to determine which leads a sales or inside sales will engage, in order of priority.)

(Service Level Agreement (SLA) is a document that captures the roles and responsibilities of sales and marketing through the Lead Management process.)