Given rapidly-evolving market conditions and pressures, marketing operations (MO) as a capability is morphing in front of our very eyes!
This white paper characterizes some of the major changes happening. By reading, you’ll learn:
- The five stages of an MO practice, where you are, and where you need to go
- How a strategic MO capability differs from a regular MO capability
- How to define your MO charter
- The three key business drivers for establishing a strategic MO function
- How to define an MO org structure with roles and responsibilities