Why marketing isn’t meeting leadership’s expectations … and what to do about it

Actionable insights based on 1,000 survey respondents and hundreds of data points


Proving ROI and making credible contributions to bottom-line growth has never been more critical. What’s holding marketing teams back from meeting leadership’s unprecedented expectations?

We surveyed 1,000 of your peers to find out.

Read the Revenue Marketing Index report to:

  • See where you stand among the competition
  • Learn marketing’s top barriers to generating repeatable, scalable & predictable revenue
  • Get clear-cut strategies to accelerate marketing performance (and look fantastic to leadership)

Need a refresher on core concepts found throughout revenue marketing? Start here!


Of CMOs cited it was very important or fairly important to build the right MarTech infrastructure to enable Revenue Marketing success.


Of respondents said they were very capable of assembling and managing a MarTech architecture that’s achieving marketing objectives.


Of CMOs report increasing pressure for financial results such as revenue, margin and retention.


Of respondents said they were capable or very capable of measuring marketing’s ability to drive financial performance.

Want to know the top barriers to corporate marketing team success AND clear-cut actions to accelerate performance?