Earn Your Seat at the Table 

Dr. Debbie Qaqish tells you how in From Backroom To Boardroom. Get a free eBook version now!

Deliver more value.

Marketing ops teams are often perceived as button pushers and tech geeks, not the bottom-line-driving leaders they can be.

Change the perception. Earn the respect you deserve!

Dr. Debbie Qaqish's From Backroom To Boardroom dives into marketing operations and how marketing leaders can drive respect and revenue in their organization!

By diving into the ways marketing operations can help achieve business objectives and overcome challenges faced by today’s CMOs … Qaqish presents a clear case for why status quo is no longer an option.

Julia Stead

Chief Marketing Officer, Allocadia

Dr. Debbie Qaqish has been featured in:

Dr. Debbie Qaqish, Chief Strategy Officer and Partner at The Pedowitz Group and author of Rise of the Revenue Marketer and From Backroom To Boardroom


Dr. Debbie Qaqish is a nationally-recognized pioneer in B2B marketing, author, speaker, and partner at The Pedowitz Group. She’s dedicated her 35-year career to helping marketers gain a seat and a voice in the boardroom.

As a marketing executive, she purchased her first marketing automation system in 2004. That early experience formed her opinion that emerging technologies were forever changing the role of marketing—in a big way. In 2007, Dr. Qaqish moved from practitioner to trusted advisor for marketing leaders when she became a partner of the Pedowitz Group.

As a marketing pioneer, Dr. Qaqish coined the term “Revenue Marketing” in 2010, introduced the Revenue Marketing Journey model in 2011, and published her prize-winning first book, The Rise of The Revenue Marketer, in 2013.

This book, From Backroom to Boardroom: Earn Your Seat with Strategic Marketing Operations, introduces a new lexicon and roadmap for marketing.


So, what’s holding you back from earning your seat in the boardroom and making the impact you know is possible?

This is not a book about technology, data models, or the latest in a series of bright and shiny toys so loved by marketers. It’s a soup to nuts guide to embrace the new breed of marketing leadership so you can build a strategic marketing operations organization that earns your seat at the table.

CMOs and marketing teams are under immense pressure to make predictable bottom-line contributions. But, they’ll never meet leadership’s unprecedented expectations without a strategic marketing operations organization.

As a marketing operations professional, you possess the data, technology, and business acumen that is essential to drive the entire organization forward through digital transformation, customer-centricity, and ultimately revenue growth.

“The missing ingredient is the right kind of leadership, and more specifically, a leader who also works and thinks like a Business Leader, not just a technology expert.”

From Backroom To Boardroom is a must-have for marketing leaders!

Marketing operations has gone from straggling to strategic. Or, more accurately, marketing operations now has the opportunity to be strategic.

To rise, as Dr. Debbie Qaqish eloquently puts it, ‘from the backroom to the boardroom.’ But you must seize the moment. You must ‘earn your seat.’

This book is your guide, and Dr. Qaqish is your coach.

You couldn’t ask for a better resource on your journey. Dr. Qaqish has spent years leading strategic marketing operations projects and programs for many of the world’s best brands. In this book, you’ll learn directly from the practices of Microsoft, AMEX, SAP, McKesson, Roche, Thomson Reuters, and more.

We’re entering the golden age of marketing operations and technology.

Embrace it. Shape it. Lead the way. This book will show you how.

Scott Brinker

Editor, chiefmartec.com; Author, “Hacking Marketing”


• Chapter 1: Profile of a Marketing Operations Leader
• Chapter 2: The CMO Connection
• Chapter 3: The Marketing Operations Maturity Model (MOM)
• Chapter 4: The Efficient / Effective Stage
• Chapter 5: The Get Revenue Stage
• Chapter 6: The Customer Centric Stage
• Chapter 7: The Next Generation Stage
• Chapter 8: Get, Keep, and Grow Talent
• Chapter 9: The Value Of Strategic MO To Key Stakeholders
• Chapter 10: Setting It In Motion: Next Stueps To Building A Strategic Function

More Content from

Dr. Debbie Qaqish



Interested in reading more work from Dr Qaqish? Look below to read some of her blogs, or drive the change needed in your company with our consulting services!

Why should executives care about Marketing Operations? Read now!

Realize The Full Value Of Marketing Operations

Click here to learn more about revenue marketing!

What Is Revenue Marketing?

Click here to read more on how COVID-19 acts as either an accelerant or inhibitor for companies trying to meet evolving customer demands in the digital sphere

COVID-19: Digital Accelerant, Or Inhibitor?

Click to do a deep dive into customer journey mapping

The Right Way To Update Your Customer Journey 

Marketing Operations

Increase efficiency. Remove roadblocks.

Customer Experience

Wow Your Customers

Lead Management

Accelerate Leads to Revenue

Digital Transformation

Turn Strategy Into Action

Martech Stack

Does your MarTech Stack … Stack Up?

Inbound Marketing

Right Channel, Right Message

Account-Based Marketing

Accelerate ABM Success


Four options. One result: Greater marketing-sourced revenue.

Marketo Engage

Marketo Platinum Partner


Accelerate Leads to Revenue

Salesforce Marketing Cloud

Salesforce Certified Silver Partner

Salesforce CRM

12 Years of Integration Experience


Additional Technology Platforms

Oracle Eloqua

Oracle Platinum Partner

Adobe Experience Manager

Provide world-class experiences

Revenue Marketing University 

Training for marketers of all skill levels.

F5 Logo

F5 Network's Case Study

How a Network Security Giant Unified Global Marketing Operations

F5 Logo

Rackspace's Case Study

How a Cloud Solutions Provider Unifed And Expanded Global Marketing Capabilities

F5 Logo

GE's Case Study

How a Global Leader Drove Transformation At Scale

TraceLink’s Case Study

How a Supply-Chain Solution Provider Built Crucial Capabilities For Revenue

Xylem's Case Study

How a Global Water Solutions Company Nailed Marketing Automation To Win

Gilbarco Veeder-Root

Gilbarco Veeder-Root's Case Study

How a Global Fueling Leader Transitioned To Win

Telecomm Case Study

How A Multi-Channel Inbound Strategy Achieved A 600% Increase In ROI

A credit card, representing a Fortune 100 client of The Pedowitz Group's

Financial Services Case Study

How a Fortune 100 Credit Card Company Closed The Loop On Revenue

Resource Hub

Read, Watch and Download

Trending Topics

Our Most Popular Content


Our Latest Articles

CMO Insights

Hear From Industry Experts

Get Timely Insights

Take an interactive assessment and get immediate results

About TPG

How are we different? Get to know us a bit better!


Learn more about working here

Case Studies

See real results from customers just like you

How We Work With You

How can we help you?


Learn about some of our Partners.

Introducing: The Loop


Revenue models are outdated. Here’s your update.