Marketo Summit 2016 – A recap

Marketo Summit 2016 – A recap

If you did not have the pleasure of attending Marketo Summit – you missed one heck of a conference. With over 6000 of the best marketers and industry thought leaders it was a lot of excitement, and a lot for “Tomorrow’s Marketer.”

The move to Vegas brought with it a different atmosphere than previous Summits. The Vegas lights, energy level and fun carried through the whole Summit. The Expo hall was full of vendors ready to help or augment your success with Marketo. And there was plenty of swag to be found.

The 2016 Marketo Marketing Nation Summit kicked off with a bang at University Day on Monday. Many of our own TPG Marketo instructors led sessions throughout the day. The hottest topics were around RCA (Reporting) and Deliverability. There is just something about being around more than 800 marketers who are pumped about learning that will get you excited to discover aspects of Marketo that you didn’t even know existed.

If you haven’t had a chance to attend a University Day before, consider it for next year. The great thing about the day is that many of the courses are offered a few times so you have the opportunity to learn whatever you want. It’s also a great time to bounce questions off the speakers to get to a much deeper and personalized level in your Marketo understanding.

Tuesday’s keynote was phenomenal with Alison Levine who spoke about her expedition to the Summit of Mount Everest. A big take away from Alison, “Backing up is not the same as backing down.” This is a great reminder for marketers.

Will Smith’s keynote even included a performance of “Gettin’ Jiggy Wit It” to help get the crowd pumped. He reminded everyone that marketing is about the connection, and this rings true across all industries. Even after years in the entertainment business, he still wants to connect with his fans more so than he does already. Smith also attended the sponsor party at Wet Republic with his long time friend and co-star, DJ Jazzy Jeff. They even spent time snapping photos with fans.

A common topic of discussion during the sessions was the product roadmap, including new and improved reporting capabilities, the new Marketo Account Based Marketing and a new email editor. New features are on the way – see what will be released this spring.

Sanjay Dholakia spoke on how “Tomorrow’s Marketer” must have a blend of science and art. He emphasized that marketers will need to be drivers and influencers who aide in the intersection of marketing and technology, and drive adoption of new tools in changing environments.

Gary Briggsy gave a fantastic example of this as he spoke about Facebook’s new reaction feature and how it changed engagement and consumption of content. People wanted to express their emotions about the topics they were engaged with – and often that was much more complicated than a “like.” By empowering its users with expressions, Facebook provided a new way to engage not only new people, but the same people in new ways.

The incredible speaker lineup continued with Jamie Gutfreund. There is a growing importance of making people feel like they are part of something- of giving value to their engagement level, she says. As social media becomes a bigger part of all facets of life, especially for younger generations, marketers need to find a way to deliver content in a way that not only sells, but builds a community among their consumers. She pointed out that YouTube can be a prime platform for this.

Rachel Platten encouraged determination and pushing towards something with conviction during her keynote session. It’s not just about having the best widget anymore – we have to believe in ourselves and create our own fire. That is what will draw people – customers – in, and prepare us to be Tomorrow’s Marketer.

We hope to see you next year in San Francisco for the 2017 Marketo Marketing Nation Summit, but contact us in the meantime. We’d love to share more of what we learned, what we observed, and how we have grown because of attending Marketo Summit.

Marketo Supplemental Training Guide

Marketo Supplemental Training Guide

The purpose of this Guide is to supply Marketo users with a list of all the major facts and where you need to go to access key materials. Download this guide to access an overview of Marketo, common terminology, the most common areas of Marketo, the most important concepts, and a link library.

About Caitlin Culbert Poliska
Caitlin is the Marketo Practice Director for the Pedowitz Group. She is a Marketo Certified Solution Architect, Marketo Certified Expert, Marketo Certified Instructor, Salesforce Admin Certified and HubSpot Certified, working with Best Practices and strategies in Marketing Automation, Technology Optimization, Lead Management, Marketing Revenue attribution, Analytics, Social Media, Inbound and Outbound campaigns.

Related Resources

  • Posted by Caitlin Culbert Poliska
  • On 05/19/2016
Tags: marketo summit, marketo expert, marketing nation summit, marketo marketing nation, summit 2016, marketo instructor, marketo consultant

Leave Reply

Your email address will not be published. Required fields are marked *