Welcome to the future of Marketo email editing: Marketo’s Email Editor 2.0! At this time you are not required to enable Email Editor v2.0, but with all the great changes it offers, you should. Before you dive in head first, you should be aware of a few things.
Do your research
Are you ready for the new editor and is it the right time to transition? Read up on Marketo’s Email Editor 2.0 documentation to make the call.
Know the risk
Enabling the new editor means that once you modify an email in 2.0, you cannot revert that item back to 1.0.
Once you enable Email Editor 2.0, all of your pre-existing v1.0 templates will turn to draft mode. Once you approve a draft, say goodbye to v1.0 and hello to v2.0 on that template. You can disable v2.0, but anything that has been created or edited in v2.0 will no longer be editable in v1.0.
Enjoy the perks
How great is the new UI? You can now quickly browse dynamic snapshots of your templates and the free starter templates provided by Marketo. Additionally, you can move within the same window preview and toggle between desktop and mobile view all before you even get into the editor.
The v2.0 compliments the guided landing pages UI and you can now easily add and remove modules. Unlike its predecessor, you are no longer limited to the pre-defined rich text areas to edit your email. Plus, for those more technical users, you will now see a full screen code editing UI that includes syntax highlighter.
Just like v1.0 you will see all the editable content sections on the right of your email canvas. You are no longer constrained to edit the text version of your email by section. You can now edit the entire text in one block, which you can navigate to right at the bottom of the editor window. In addition, you now have the function to “automatically copy from HTML.” This will always keep your text version up to date with your HTML, eliminating the need to click “copy from HTML” after every edit.
The new UI also gives you the ability to collapse the header to give you a full screen view for editing your email content. You can navigate quickly between desktop and mobile views while still in the editor as well, meaning you can now edit your emails while in the mobile view format from your computer.
There are even a few additional options under email actions, including the ability to upload an image or file and grab images from the web without ever leaving the editor. You can save your email as a new email template within email actions and, under edit settings, you can add pre-header text (a short summary of text that displays after the subject line when emails are viewed in your inbox.)
This was an exciting release for Marketo, and gave much more design control back to the marketers.
Ryan Nelson is an Associate Revenue Engineer at The Pedowitz Group. He attended the University of California, Davis where he received a B.A. in Communications. It was during this time he realized his interest in all things marketing technology. He has since spent his time gaining knowledge and bridging the gap between traditional marketing and, what can only be called, Revenue Marketing™.
- Posted by Ryan Nelson
- On 08/10/2016
- 0 Comments