Managed Marketing Operations Services product page from The Pedowitz Group, positioning revenue-aligned ops support for Fortune 1000 and mid-market SaaS CMOs.
Operations that run.
Revenue that follows.
A managed marketing operations partner for Fortune 1000 and mid-market SaaS CMOs who need MAP optimization, lead management, RevOps alignment, and executive reporting running reliably, without building the headcount to do it internally.
revenue since 2006
practice depth
every engagement
pipeline contribution
Marketing operations failures are not platform failures. They are process, governance, and alignment failures that platforms make worse when the underlying architecture is wrong.
MQLs enter the CRM and decay without follow-up. Routing logic exists on a whiteboard, not in the stack.
Marketing reports one pipeline number. Finance reports another. The board stops trusting both.
Operational bottlenecks drive velocity problems. There are no templates. QA is entirely manual.
Accenture and IBM bring 18-month programs and enterprise minimums to a problem that needs 90-day pipeline impact.
Platform-centric partners optimize the MAP. You need the architecture underneath it: data, process, attribution, alignment.
The right marketing ops team is six roles. The budget supports two. The gap between those numbers is where pipeline disappears.
Every service is available as a standalone engagement or as part of a full managed marketing operations retainer. Scope is matched to your RM6 maturity stage and primary constraint, not to a pre-built service catalog.
MAP Management and Optimization
Ongoing configuration, optimization, and administration of your marketing automation platform. Covers instance health, workflow governance, template management, and data quality.
- Instance audit and remediation
- Workflow and program architecture
- Campaign template library management
- Data hygiene and field governance
- CRM sync monitoring and error resolution
Lead Management and Routing
Design, implementation, and ongoing governance of your lead lifecycle: scoring, routing, SLA enforcement, and MQL rejection analysis. Configured live in your stack.
- Lead scoring model build and maintenance
- Routing rules and territory logic
- Sales SLA governance and weekly tracking
- MQL rejection rate reporting
- Lead recycling and nurture re-entry
Campaign Operations
End-to-end campaign workflow management: intake, build, QA, launch, and performance review. Built for velocity and consistency across all program types.
- Campaign operations workflow and playbook
- Template library build and governance
- Pre-launch QA and approval workflow
- UTM and naming convention governance
- Post-send performance review cadence
Attribution and Revenue Reporting
Multi-touch attribution model design, implementation, and ongoing reporting. Produces pipeline contribution numbers your CFO will not dispute.
- Attribution model design and configuration
- Pipeline sourced and influenced tracking
- Weekly ops performance dashboard
- Monthly CMO executive reporting
- Quarterly attribution accuracy audit
RevOps and Sales-Marketing Alignment
Unified revenue funnel definition, shared pipeline metrics, and joint SLA standards that connect marketing operations to sales and customer success outcomes.
- Revenue funnel and stage definition
- Joint pipeline reporting framework
- Sales-marketing SLA design and enforcement
- Shared dashboard build and maintenance
- Quarterly RevOps alignment review
AI Readiness and AXO Diagnostic
AI workflow integration for marketing ops and the AXO diagnostic that measures how your brand appears in AI-powered buyer research tools across ChatGPT, Claude, Perplexity, and Gemini.
- AI readiness and maturity assessment
- Workflow integration for AI-assisted ops
- AXO diagnostic across 4 AI platforms
- Answer engine optimization roadmap
- AI adoption monitoring and coaching
We measure by pipeline.
Every managed marketing operations engagement is governed by revenue outcome metrics from day one. These are the numbers clients report after a full engagement.
Built for revenue-aligned ops.
Most marketing operations services fall into two camps. TPG is neither.
Large consultancies (Accenture, IBM, Deloitte)
- 18-month transformation programs
- Enterprise minimum scope and pricing
- Junior staff on accounts post-sale
- Deliverable-based success metrics
- Pipeline results in year two, if at all
- Platform-centric, not revenue-centric
The Pedowitz Group
- RM6 diagnostic before any scope is designed
- Calibrated to Fortune 1000 and mid-market SaaS
- Named senior consultant, contractually guaranteed
- Pipeline and revenue as primary contract metrics
- First attributed pipeline within 90 days
- Vendor-neutral across all MAP and CRM platforms
Platform-centric shops (HubSpot partners, MAP admins)
- Optimize the platform, not the architecture
- No attribution or RevOps alignment capability
- Single-platform expertise, limited stack view
- Activity metrics as success measurement
- No revenue funnel design or sales alignment
- Dependent on one vendor ecosystem
Every managed ops engagement follows the same sequence. The diagnostic protects both sides from building on a broken foundation.
RM6 diagnostic
49-capability maturity assessment. Current state mapped. Primary constraint identified. Scope designed around the actual problem.
Architecture design
Operating model, MAP configuration plan, attribution methodology, and RevOps alignment framework. Approved before build begins.
Build and configure
MAP optimization, lead management build, attribution model, campaign templates, dashboard configuration. All live in stack before close.
Governance and enablement
Ops playbook, governance policy, team enablement. Built to operate without consultant dependency from day one of managed services.
Managed services retainer
Named consultant. Weekly pipeline reporting. Monthly program reviews. Quarterly RevOps and attribution audits with executive attendance.
Every deliverable is a functioning operational asset configured in your MAP and CRM before the engagement closes. Nothing is delivered as a document that requires separate implementation.
Operations infrastructure
- MAP configuration and optimization (live)
- Campaign template library (10+ templates, MAP-live)
- Campaign ops playbook (role-mapped, documented)
- QA checklist and pre-launch workflow (active)
- UTM and naming governance standard (enforced)
Lead management
- Lead scoring model (MAP-live, sales-validated)
- Routing rules and territory logic (CRM-configured)
- Sales SLA governance policy (signed, tracked)
- MQL rejection rate dashboard (weekly, automated)
- Lead recycling and nurture re-entry workflow (active)
Reporting and RevOps
- Multi-touch attribution model (CRM and MAP live)
- Ops performance dashboard (weekly, automated)
- CMO executive reporting template (monthly, board-ready)
- Revenue funnel definition (marketing, sales, CS aligned)
- Joint RevOps SLA document (signed by all functions)
This engagement is calibrated for a specific profile. The second column is as important as the first.
Strong fit
- Fortune 1000 or mid-market B2B, 200+ employees
- MAP and CRM in place, underoptimized
- CMO owns a pipeline contribution target
- Attribution is disputed or absent
- MQL rejection rate above 25 percent
- Campaign launch time exceeds 8 business days
- RevOps alignment between marketing and sales is broken
- Headcount budget cannot support a full internal ops team
- Want a vendor-neutral partner across all MAP platforms
Not the right fit
- No MAP or CRM in place yet
- Needs creative, content, or media buying
- Wants strategy only with no implementation
- CEO does not believe marketing drives pipeline
- Needs results in under 30 days
- Committed to a single-platform partner model
Your ops team is working hard.
The architecture should work harder.
Start with a 30-minute strategy call. We will identify your highest-impact marketing operations constraint using the RM6 framework and scope what resolving it is worth in pipeline.