Selecting an Marketing Automation Platform (MAP) for the first time, or transitioning to a new platform is a critical decision for marketers to make. In this template, The Pedowitz Group has documented the six most common use cases organizations consider when purchasing an MAP platform. While your list must be customized to fit your needs, this does address the core areas of MAP.
About Raul Mancha Raul Mancha is a Revenue Marketing Strategist with The Pedowitz Group based in Houston, Texas. Raul began his work in Marketing in 2004 and has worked with many of the premier CRM and Marketing Automation to enhance lead management processes, execute revenue generating campaigns and attribute revenue to marketing initiatives. Prior to joining TPG, Raul held roles in product development, retention and demand generation with a specialty in outbound marketing.